Web and SEO Specialist

Community First Credit Union - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

Credit Intermediation and Related Activities

About the position

The Web and SEO Specialist is responsible for enhancing the company's website through content management, SEO strategy implementation, and ensuring web accessibility standards are met. This role involves conducting keyword research, optimizing content for search engines, and collaborating with design teams to improve user experience. The specialist will also analyze website performance and implement necessary changes to drive traffic and conversions.

Responsibilities

• Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
• Direct off-page and technical SEO projects, including link-building and schema markup.
• Conduct keyword research and analysis to guide content teams.
• Optimize website content, landing pages, and paid search copy.
• Collect data and report on traffic, rankings, and other SEO metrics.
• Conduct regular website audits to identify areas for improvement and implement necessary changes.
• Utilize content management systems (CMS) to upload, format, and publish content on the website.
• Regularly audit and review content for accessibility barriers, such as alt text for images and proper semantic structure.
• Collaborate with the graphic design team to ensure visual components enhance user experience.
• Create wireframes to continuously enhance design and functionality of the website.
• Provide recommendations for website architecture, URL structure, and site navigation.
• Monitor and analyze website performance using Google Analytics and other SEO tools.
• Maintain a strong understanding of web accessibility guidelines and ensure all website content adheres to these standards.

Requirements

• Three to five years of similar or related experience, including preparatory experience.
• A college degree.
• Familiarity with web development technologies (HTML, CSS) and content management systems (Kentico 13 experience is a plus).
• In-depth knowledge of SEO techniques, best practices, and industry trends.
• Working knowledge of Google Analytics, SEMrush, and other SEO tools.
• Strong analytical skills to analyze website performance data and draw actionable insights.

Nice-to-haves

• Experience with Google Tag Manager is a plus.
• Familiarity with web accessibility guidelines and compliance (WCAG) is a plus.