Web Content Designer

Zenith Services - Hartford, CT

Full-time

Hartford, CT

Professional, Scientific, and Technical Services

About the position

The Digital Website Content Writer will play a crucial role in enhancing the State of Connecticut's digital presence by collaborating with a cross-functional project team. This position involves a comprehensive assessment of customer needs to create impactful content for various digital platforms, including web pages, applications, chatbots, and user guides. The ideal candidate will possess a deep understanding of content creation, structuring, and application in user-focused design, as well as the ability to track and measure content effectiveness. As an expert copywriter, the candidate must excel in communicating user benefits rather than just features, demonstrating mastery in content taxonomy, SEO, service design, and optimizing customer journeys. A thorough understanding of the target audience is essential, enabling the writer to articulate how their content will meet user needs effectively. The candidate should also be adept at modern content standards and capable of conveying content-related issues and solutions to stakeholders at various levels. The role requires at least three years of measurable experience in website content writing, including developing modern content for large websites, creating high-level content strategies, and aligning content with business goals and user needs. The candidate will also need to conduct in-depth research, create high-quality content for marketing purposes, and edit and proofread materials for accuracy and consistency. Additionally, the position demands expertise in SEO and analytics, including keyword research, developing SEO strategies, and tracking content performance through established KPIs. The candidate will be responsible for content lifecycle governance, which includes defining customer needs, optimizing content, and ensuring compliance with state content guidelines. The ability to work collaboratively with subject matter experts and maintain a service-oriented information architecture is crucial. The position requires a blend of creative and analytical thinking, effective communication skills, and the ability to manage multiple tasks while meeting deadlines.

Responsibilities

• Assess customer needs and create high-impact content for web pages and digital applications.
• Develop modern content for large websites with multiple departments and sizable portfolios of services.
• Create high-level content strategies focusing on logical taxonomies and streamlined user journeys.
• Plan for the discovery, analysis, creation, delivery, tracking, and governance of content.
• Align content with business goals, stakeholder objectives, and user needs.
• Conduct in-depth research on industry-related topics to develop original content.
• Create high-quality content pieces for content marketing needs, including advertising and social media.
• Edit content and proofread material for errors and inconsistencies.
• Conduct keyword research and develop SEO strategies to increase SERP results.
• Track measurable success of content using established KPIs and site analytics.
• Define customer needs and identify content gaps that hinder digital experiences.
• Optimize and categorize content to align with service-oriented information architecture.
• Work with subject matter experts to write clear text in plain language.
• Review and improve existing content for accuracy and compliance with guidelines.
• Structure content in user-friendly ways, distinguishing between features and benefits.
• Set up governance models to maintain content post-publishing.

Requirements

• At least 3 years of experience in website content writing.
• Proficiency in developing modern content for large websites.
• Experience in creating high-level content strategies and aligning content with business goals.
• Strong copywriting skills with the ability to motivate action.
• Experience in conducting keyword research and developing SEO strategies.
• At least 3 years of experience in content lifecycle governance.
• Knowledge of content management systems, preferably Sitecore or similar.
• Expertise in SEO and analytics, including the use of Google Analytics.
• Effective communication skills and high emotional intelligence.
• Ability to work independently and in cross-functional teams.

Nice-to-haves

• Proficient in Sitecore 10.2.
• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field.
• Experience with chatbots, search consoles, and helpdesk services.
• Proficiency with content tools, especially for development and SEO.
• A portfolio of published online content.
• Industry certification in a field-related discipline.
• Experience using customer relationship management platforms such as Salesforce.
• Experience using data dashboard software like Power Bi.