Web Content Editor

A.Ché - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Educational Services

About the position

The Web Content Editor at the American College of Healthcare Executives (ACHE) is responsible for creating and managing engaging, accurate, and up-to-date web content for ACHE members and customers. This role involves developing web content, editing copy to align with ACHE's brand voice, and ensuring adherence to web best practices. The position also includes monitoring site performance and making data-driven recommendations for enhancements, working closely with the Digital Marketing Manager and Web Content Coordinator in a hybrid work environment.

Responsibilities

• Draft new content for informational pages on ache.org, ensuring clarity and readability.
• Coordinate with internal subject matter experts (SMEs) to develop web content aligned with ACHE's voice and style.
• Traffic web content through the drafting, approval, and publishing process.
• Perform quality control (QC) on page updates to ensure accuracy of published changes.
• Publish minor page changes directly within the CMS where appropriate.
• Assist in executing a web content and governance strategy, ensuring timely updates and audits of key pages.
• Plan personalization and content variations for different audiences based on demographics, behavior, and geography.
• Monitor website traffic and KPIs for ache.org and microsites.
• Make recommendations for SEO using tools such as Semrush and Google Search Console.
• Examine visitor behavior and experience to inform site structure innovations using tools such as GA4 and Hotjar/Microsoft Clarity.
• Perform A/B tests on page copy, design, and layouts, applying lessons learned to page layouts and concepts.
• Build and maintain a shared media library of assets appropriate for web, email, social, and print in collaboration with the Creative Director.
• Select appropriate media assets to ensure engaging and on-brand pages.
• Create shared resources for key language to be reused across channels.

Requirements

• Bachelor's degree or equivalent professional experience required.
• Excellent copywriting and written communication skills.
• Strong proofreading ability and knowledge of AP Style.
• Minimum of two years developing content for the web.
• Understanding of web accessibility standards, analytics tools, and UX best practices.
• Background in project management, editorial calendar coordination, and content governance strategy.
• Experience with graphic design software (Adobe/Canva).
• Knowledge of HTML/CSS, Sitecore CMS, or Salesforce is helpful but not required.

Nice-to-haves

• Experience with SEO tools such as Semrush and Google Search Console.
• Familiarity with analytics tools like GA4 and Hotjar/Microsoft Clarity.

Benefits

• Hybrid work environment with 2 days per week in the Chicago Loop office.