Web Content Writer

Embry-Riddle Aeronautical University • Prescott, AZ

2d

About The Position

The Enrollment Marketing and Digital Strategy group at Embry-Riddle Aeronautical University is seeking a Web Content Writer. This role is crucial for producing, maintaining, and optimizing content across all Embry-Riddle web and digital properties, including content for its Daytona Beach, FL, Prescott, AZ, and Worldwide Campuses and other digital assets. The Web Content Writer will work independently to gather information from subject matter experts to develop, organize, and write copy for various web pages and blogs, covering topics such as enrollment, academic programs, university research, and campus life. They will be responsible for researching, outlining, writing, and editing new and existing web content, collaborating with academic and administrative departments to understand project requirements. Ensuring web content is polished, fresh, user-friendly, and optimized for search engines with a consistent voice is key. The role requires managing multiple projects, scope changes, and shifting priorities to meet deadlines. Experience with UX writing and web accessibility standards is ideal, and demonstrated experience with SEO writing is required.

Requirements

• Bachelor's degree in Communications, Marketing or a related field is required; Master's preferred
• Must have demonstrated skill in writing and editing for websites with a diverse audience set, with an eye for detail.
• Experience in higher education website writing is a plus.
• Experience and knowledge in the area of UX writing.
• Experience in writing to align with web accessibility standards.
• Experience in writing for SEO.
• Experienced with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and internet end-user applications.
• Ability to make sound editorial decisions and judgement calls based on prospective student recruitment lifecycle as well as university policies and goals.
• Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni.
• Is able to think outside of the box and to be innovative and not limited by existing methods and procedures.
• Independent worker and self-starter who can successfully perform in a collaborative, team environment.
• Highly organized, deadline oriented, and a skilled communicator.
• Must possess a professional attitude, positive spirit, and provide excellent customer service to co-workers, staff and other constituents.
• Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
• Self-motivated, but able to seek guidance and direction as necessary.

Nice To Haves

• Master's degree preferred
• Experience in higher education website writing is a plus.

Responsibilities

• Gather information from subject matter experts and independently to develop, organize, and write copy for various web pages and blogs, including those focusing on enrollment, academic programs, university research, campus life, etc.
• Use SEO techniques to ensure content can be easily found on search engines.
• Research, create, and maintain information architecture templates that uphold organizational standards.
• Collaborate with departmental and cross-functional peers to ensure proper resolution to questions and issues.

Benefits

• Comprehensive medical, dental, and vision coverage
• Wellness programs that include preventive care and fitness memberships
• Flexible spending and health savings accounts
• 100% tuition coverage for yourself for one undergraduate and one graduate degree
• Discounted tuition rates for your spouse and dependent children up to age 26
• ERAU contributes an annual 6% gift of your base salary to your retirement plan
• ERAU offers a 4% matching contribution to your retirement plan, with no vesting period
• 18 days of personal leave in your first year
• 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level