At Gannett, we are seeking a talented Website Copywriter to join our dynamic team in Dallas, Texas. The ideal candidate will be responsible for creating compelling web copy that drives engagement and ultimately leads to conversions. This role requires a quick grasp of project requirements and the ability to offer valuable insights that enhance our content strategy. The Website Copywriter will play a crucial role in shaping the voice and tone of our brand through effective web copy that resonates with our target audience. The responsibilities of the Website Copywriter include developing high-quality web copy that connects with the audience, leading to measurable outcomes such as increased conversions and improved SEO rankings. The candidate must understand the tone, voice, and branding of Gannett and ensure consistency across all content. Implementing web copywriting best practices is essential, including crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences. Additionally, the Website Copywriter will conduct thorough research on topics and keywords to produce persuasive copy from scratch or enhance existing content for better readability, accuracy, and SEO performance. Proofreading and editing all published copy to ensure it is free from errors and adheres to brand guidelines is a critical part of the role. The candidate will manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines. Collaboration with other team members, including designers and marketing specialists, is vital to create cohesive and high-performing content that aligns with our marketing goals.