Web Copywriter

Gannett - Plano, TX

Full-time

Plano, TX

Publishing Industries

About the position

At our company, we're looking for a talented Website Copywriter to join our dynamic team. The ideal candidate will be responsible for creating compelling web copy that drives engagement and ultimately, conversions. They should be able to grasp project requirements quickly and offer valuable insight. The role requires a deep understanding of the tone, voice, and branding of our company, ensuring that these elements are consistently adhered to across all content. The Website Copywriter will implement web copywriting best practices, such as crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences. In this position, the copywriter will conduct thorough research on topics and keywords to produce persuasive copy from scratch or work on existing content to improve readability, accuracy, and SEO ranking. Proofreading and editing all published copy to ensure it is free from errors, inconsistencies, and compliant with brand guidelines is also a key responsibility. The copywriter will manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines. Collaboration with other team members, including designers and marketing specialists, is essential to create cohesive and high-performing content that resonates with our audience.

Responsibilities

• Develop high-quality web copy that connects and resonates with the target audience, leading to measurable outcomes like conversions, SEO ranking, etc.
• Understand the tone, voice, and branding of our company and ensure that these are consistently adhered to across all content.
• Implement web copywriting best practices, such as crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences.
• Conduct thorough research on topics and keywords to produce persuasive copy from scratch or work on existing content to improve readability, accuracy, and SEO ranking.
• Proofread and edit all published copy to ensure it is free from errors, inconsistencies, and is in compliance with brand guidelines.
• Manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines.
• Collaborate closely with other team members, including designers and marketing specialists, to create cohesive and high-performing content.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a copywriter or related role.
• Knowledge of online content strategy and creation.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO and keyword research.
• Strong research skills.
• Creativity and ability to conceptualize.
• Excellent time-management and organizational skills.
• Proficient in Microsoft Office Suite and familiar with content management systems.