Web Copywriter

$26,104 - $52,998/Yr

Gannett - McLean, VA

Full-time - Entry Level

McLean, VA

Publishing Industries

About the position

The Website Copywriter will be responsible for creating engaging and persuasive web copy that drives audience engagement and conversions. This role requires a strong understanding of the company's branding and voice, as well as the ability to implement best practices in web copywriting. The ideal candidate will collaborate with team members to produce high-quality content across various channels while managing multiple projects effectively.

Responsibilities

• Develop high-quality web copy that connects and resonates with the target audience, leading to measurable outcomes like conversions and SEO ranking.
• Understand the tone, voice, and branding of the company and ensure consistency across all content.
• Implement web copywriting best practices, including crafting engaging headlines and clear calls to action (CTA).
• Conduct thorough research on topics and keywords to produce persuasive copy or improve existing content for readability and SEO ranking.
• Proofread and edit all published copy to ensure it is error-free and compliant with brand guidelines.
• Manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines.
• Collaborate closely with team members, including designers and marketing specialists, to create cohesive and high-performing content.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a copywriter or in a related role.
• Knowledge of online content strategy and creation.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO and keyword research.
• Strong research skills.
• Creativity and ability to conceptualize.
• Excellent time-management and organizational skills.
• Proficient in Microsoft Office Suite and familiar with content management systems.

Benefits

• Collaborative and inclusive work environment
• Opportunities for continuous learning and innovation