Web Designer/Ad Copy Associate

$105,000 - $140,000/Yr

Anthem Tax Services - Orlando, FL

Full-time - Mid Level

Remote - Orlando, FL

Professional, Scientific, and Technical Services

About the position

Anthem Tax Services is seeking a Web Designer/Ad Copy Associate to join their marketing team. This role is crucial for supporting the operations of landing pages across the company's websites and improving web/client portal workflows. The ideal candidate will blend analytical skills with creativity to enhance customer acquisition and drive company growth through effective web design and compelling ad copy.

Responsibilities

• Build and optimize new/existing landing page experiences across web and mobile to maximize subscriber acquisition and lifetime value.
• Utilize web technologies, including HTML, CSS, JavaScript, and content management systems.
• Collaborate with the marketing team to build and manage custom web acquisition funnels for various marketing channels.
• Monitor, evaluate, and report on landing pages and signup flows using analytics and reporting tools.
• Identify new areas of opportunity to build custom landing pages and test hypotheses based on data insights.
• Maintain the A/B experimentation roadmap for landing pages and sign-up flows, building tests and interpreting results.
• Support managers in evaluating business goals and marketing strategies to synthesize them into a roadmap for user experiences.
• Craft compelling copy that drives brand awareness and conversion, engaging authentically with the community.
• Write high-quality, original, and engaging copy for websites, email newsletters, and print designs.

Requirements

• Minimum of 3 years of experience in web/product management, product marketing, or digital marketing.
• Experience in building and optimizing landing pages utilizing industry best practices.
• Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices, and agile methodologies.
• Ability to build collaborative relationships with cross-functional partners and influence at multiple levels.
• Proficiency in A/B/multivariate testing and turning reporting into actionable insights.
• Strong analytical skills with a focus on audience segmentation and customer journey development.
• Ability to work in a fast-paced environment with technical know-how and comfort in acquisition marketing.

Nice-to-haves

• Experience in a subscription business.
• Experience in project management and collaborating with developers.
• Ability to work with HTML, CSS, and other web technologies.

Benefits

• Remote position
• 401k with 4% match
• Vision, Dental, Health, and Pet insurance
• 2 weeks paid vacation
• Sick pay