Morrell Group - Auburn Hills, MI
posted 4 months ago
The Web Developer/Designer at Womack Group will play a crucial role in the design and development of the company's websites, primarily utilizing the WordPress platform and hosted on WP Engine. This position requires a blend of technical expertise and creative design skills, as the individual will be responsible for ensuring that all websites are not only visually appealing but also optimized for performance, speed, and scalability. The role involves collaborating closely with the marketing team to create user-friendly layouts and interfaces that align with the company's marketing strategies. The Web Developer/Designer will also manage hosting environments, implement security measures, and perform SEO optimization to enhance search engine rankings and visibility. In addition to website development, the individual will be tasked with administering Google Analytics to monitor website performance and user behavior, managing Google Ads campaigns to drive traffic, and creating optimized landing pages to improve conversion rates. The role also includes deploying and managing the PureChat online chat platform to enhance customer engagement. Regular audits of the websites will be conducted to identify and rectify any issues, ensuring that the sites remain up-to-date with the latest industry trends and best practices. This position reports directly to the Director of Marketing and requires the ability to manage multiple tasks effectively while staying current with technological advancements in web development.