Unclassified - Austin, TX

posted 5 months ago

Full-time
Austin, TX

About the position

VVater is a US-based, next-generation water treatment company that aims to provide Water for Humankind with a cornerstone of sustainability and a promise of a better, healthier tomorrow. The company services various industries and markets around the world, including Real Estate, Wastewater Treatment, Municipal Potable Water, and more, with a particular focus on recovering and recycling different waters in both centralized and decentralized ways. VVater also engages in projects involving artificial beaches, urban lagoons, wave pools, surf parks, aquatics, sewage treatment, wastewater, and drinking water. The Web Development and SEO Specialist will be responsible for managing and enhancing VVater's digital assets, including its websites. This role requires a blend of web development skills and digital marketing expertise, particularly in SEO and analytics. The ideal candidate will develop, maintain, and optimize the company's web presence, focusing on usability, content, SEO, and overall website performance to drive traffic and generate leads. VVater seeks candidates who are versatile and possess multiple skill sets and abilities, akin to a Swiss army knife. Key responsibilities include developing and improving VVater's websites, implementing and overseeing SEO strategies, monitoring website performance, managing content updates, designing backlinking strategies, utilizing analytics tools, collaborating with marketing teams, overseeing PPC campaigns, ensuring website security, staying updated with industry trends, and providing regular performance reports to management. The role also involves utilizing tools like SEMRush and Meltwater for market analysis and developing landing pages and content delivery solutions.

Responsibilities

  • Develop, maintain, and improve VVater's website/s, ensuring high performance and managing all technical aspects of the CMS.
  • Implement and oversee SEO strategies, including keyword research, link building, and content optimization to improve search engine rankings.
  • Monitor website performance and conduct regular technical SEO audits to identify areas for improvement.
  • Manage website content updates, ensuring fresh, accurate, and engaging content aligned with our marketing strategy.
  • Design and implement effective backlinking strategies to enhance online presence and authority.
  • Utilize analytics tools to track website performance, analyze user behavior, and provide insights for improvement.
  • Collaborate with marketing teams to align website strategy with digital marketing campaigns.
  • Oversee and manage PPC campaigns to optimize reach and ROI.
  • Ensure website security protocols are in place and perform regular backups.
  • Stay updated with the latest trends and best practices in SEO, web development, and digital marketing.
  • Provide regular reports on website and SEO performance to management.
  • Utilize and master tools like SEMRush, Meltwater, and other relevant software for market analysis, competitor insights, and SEO optimization.
  • Develop, manage numerous landing pages and content delivery solutions.
  • UX & UI design and development of various other lead generation and strategies from application development.
  • Programming & Coding for other applications and usages as required.
  • Other tasks or duties assigned by the company.

Requirements

  • Bachelor's degree in computer science, Marketing, or a related field, or equivalent experience.
  • Proven experience in WordPress development, including themes and plugins.
  • Strong knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
  • Experience in implementing and managing SEO strategies.
  • Familiarity with tools like Google Analytics, SEMRush, Moz, Meltwater, or similar.
  • Understanding of the latest trends in web development and SEO.
  • Experience with responsive and adaptive design.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication and teamwork skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • Knowledge of PPC campaign management is a plus.
  • Experience with other CMS platforms or web development frameworks is beneficial.
  • Experience with other coding languages from Python to Databases.
  • Experience with application development would also be beneficial.

Nice-to-haves

  • Experience with other CMS platforms or web development frameworks is beneficial.
  • Knowledge of PPC campaign management is a plus.
  • Experience with application development would also be beneficial.
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