Web Experience Manager
Lenovo - Morrisville, NC
posted 16 days ago
About the position
This is an opportunity to be a part of a growing business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo's business and shaping the future of the company. We are looking for a highly motivated, results-driven and data-driven global digital marketing manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, analytics, and marketing automation. This role is designed to be a part of Lenovo's evolution into a world-leading technology solutions & services company. The location of this role can be flexible, but preferred to be in Raleigh/Durham, NC. This role will be responsible to establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. They will be at the forefront of new company-wide initiatives to transform Lenovo as a solutions and services leader in the digital space. It is a fast moving, challenging but very rewarding working environment.
Responsibilities
- Lead Lenovo solutions and services' website marketing strategy, planning, activation, and execution globally
- Drive SSG's Website experience across our global website channels including Lenovo.com, Lenovo Tech Today, and more.
- Support the product development roadmap, with the creation of new pages and web content.
- Develop a masthead navigation strategy that reflects the services and solutions hierarchy of the company.
- Cooperate with other teams to include a solid presence of our services and solutions on hardware pages.
- Represent the SSG group in the digital strategy committees of the different digital environments of Lenovo.
- Website optimization and search engine optimization for Lenovo's solutions and services business overall.
- Drive social media marketing strategy, content, and execution.
- Social media content creation for solutions and services, maintain content and creativity calendar.
- Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation (Marketo), Dynamic emails, etc.
- Lead analytics, insights and research.
- Work with product and offering teams closely to better support prioritization in our digital marketing activations.
- Maintain consistent brand messaging and experience throughout all platforms.
- Project manage campaigns with the help of external agency partners.
Requirements
- Bachelor's degree in marketing, digital, advertising, business or relevant field.
- 5-7 years of relevant marketing experience.
- Experience using marketing automation, digital tools, project management tools.
- Data analytics and insights capabilities.
- Deep knowledge of web design principles.
- Experience leading engagements with marketing agency partners.
- Proficient in photo and video editing software such as Adobe.
- Experience working on content creation.
Nice-to-haves
- Strong communications skills, both written and verbal in English language.
- Great creativity, communication & presentation skills.
- Strong organization and proven project management skills.
- Strategic thinker and creative problem solver with data-driven analytical aptitude.
- Highly organized, strong attention to detail, and outstanding time management skills.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- tuition_reimbursement
- employee_stock_purchase_plan
- performance_bonus
