Web Front-End Developer and SEO Manager

Dayton Children's Hospital - Dayton, OH

Full-time

Dayton, OH

Hospitals

About the position

The Web Front-End Developer and SEO Manager at Dayton Children's Hospital is a pivotal role within the marketing department, serving as the resident expert on web-related matters and marketing technology. This full-time position is primarily focused on managing the hospital's digital front door, which is the Dayton Children's website. The individual in this role will oversee the front-end content of the website, ensuring that it adheres to user experience best practices and is optimized for search engines. This includes publishing content through the content management system and implementing effective tagging strategies while utilizing web analytics to track performance and user engagement. In addition to content management, the position involves supporting the integration of various marketing tools into the website. This includes working with customer relationship management (CRM) technology, provider directory search tools, and AI chatbot technology. The ideal candidate will be a quick learner and a self-starter, capable of adapting to new digital tools and software with ease. A passion for digital and marketing technology is essential, as is a proactive approach to problem-solving and innovation in the digital space. The role encompasses a broad spectrum of responsibilities within marketing and digital technology, requiring a candidate who is technologically savvy and possesses a “figure it out” attitude. The successful candidate will be expected to stay updated on the latest trends and advancements in digital marketing and web development, ensuring that Dayton Children's Hospital remains at the forefront of digital engagement in the healthcare sector.

Responsibilities

• Manage front-end content for the Dayton Children's website.
• Ensure website content adheres to user experience best practices.
• Optimize website content for SEO and publish through the content management system.
• Implement tagging strategies and utilize web analytics for performance tracking.
• Support integration of marketing tools such as CRM technology and AI chatbots into the website.
• Stay updated on digital marketing trends and innovations.
• Communicate effectively with physicians and other stakeholders regarding digital marketing initiatives.

Requirements

• Bachelor's degree preferred.
• 3-5 years of experience in a marketing role required.
• Experience in website development and SEO is required.
• 3-5 years of experience in a marketing role for a healthcare organization preferred.
• Strong marketing communications skills.
• Very knowledgeable about digital marketing.
• Ability to communicate effectively with physicians.
• Strong market analytic skills.