Web Marketing Specialist/SEO specialist

Rtek 2000 - Baltimore, MD

Full-time - Entry Level

Baltimore, MD

About the position

The position of SEO Specialist is crucial for any e-commerce website aiming to enhance its visibility and drive sales. In today's digital landscape, having a well-designed website is not sufficient; it must also be optimized for search engines to ensure potential buyers can easily find it. This role involves a comprehensive approach to search engine optimization, which includes the meticulous optimization of web pages, the application of various SEO techniques, and the adaptation to constantly evolving requirements and technologies, such as Web 3.0. The SEO Specialist will engage in a continuous cycle of testing, optimizing, and retesting to achieve the desired results. This iterative process is essential to refine strategies and improve search engine rankings. The role requires a blend of creativity and analytical skills, as SEO has evolved into an art form that demands a deep understanding of both user behavior and search engine algorithms. The successful candidate will be responsible for developing and implementing effective SEO strategies that align with the company's goals and drive organic traffic to the website.

Responsibilities

• Conduct keyword research to identify high-value search terms.
• Optimize website content, including product descriptions, blog posts, and landing pages.
• Implement on-page SEO techniques, such as meta tags, header tags, and image optimization.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.
• Develop and execute link-building strategies to enhance domain authority.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with the content team to create SEO-friendly content.
• Perform regular SEO audits to identify areas for improvement.

Requirements

• Proven experience in SEO, preferably in an e-commerce environment.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as SEMrush, Moz, or Ahrefs.
• Experience with Google Analytics and Google Search Console.
• Excellent analytical skills and attention to detail.
• Ability to work independently and manage multiple projects simultaneously.

Nice-to-haves

• Familiarity with HTML, CSS, and JavaScript.
• Experience with content management systems (CMS) like WordPress or Shopify.
• Knowledge of PPC and social media marketing.
• Basic understanding of web development and design principles.

Benefits

• Health insurance coverage
• 401k retirement plan
• Flexible working hours
• Professional development opportunities
• Paid time off and holidays