Web Strategist (Digital Marketing Specialist)

Indiana University - Fort Wayne, IN

Full-time - Mid Level

Remote - Fort Wayne, IN

Ambulatory Health Care Services

About the position

The Web Strategist at Indiana University Communications and Marketing is responsible for developing and executing brand and enrollment marketing strategies to enhance the university's web presence. This role is part of the Web Strategy Team, which guides the digital presence of the university, ensuring effective communication of stories and accessibility of information. The Web Strategist will manage key university websites and collaborate with various stakeholders to achieve business goals through strategic web initiatives.

Responsibilities

• Develop and execute a web strategy informed by business goals in collaboration with leadership and stakeholders.
• Define, manage, and report on Key Performance Indicators (KPIs); track and analyze web performance metrics.
• Develop and maintain an editorial calendar for website content updates, ensuring timely publication.
• Review and interpret analytics and behavioral data, providing regular reports with actionable insights.
• Communicate performance metrics, trends, and progress toward KPIs with stakeholders.
• Identify and analyze site performance issues, developing strategies to address them in collaboration with functional teams.
• Independently develop and execute web strategies to advance marketing goals, including data collection and user research.
• Manage relationships with internal and external stakeholders to develop web strategies.
• Manage the website's information architecture, ensuring optimal content placement.
• Interface with developers to communicate requirements and prioritize new features.
• Regularly review and update web performance metrics, identifying potential issues and opportunities.
• Plan and lead meetings with stakeholders to present reports on KPIs and strategic insights.
• Maintain web performance metrics in accessibility and quality areas.
• Provide best practice guidance to the IU community managing external websites.
• Collaborate with designers to create user interfaces that optimize for conversion.

Requirements

• Bachelor's degree in Informatics, User Experience, English, Communications, Journalism, Public Relations, or related field.
• 3 years of relevant work experience.
• Proficient communication skills.
• High degree of professionalism and time management skills.
• High commitment to quality and flexibility to work in a dynamic environment.

Nice-to-haves

• Experience using content management systems.
• Experience in web strategy, user experience, information architecture, and user research methods.

Benefits

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)