Web3 Content & PR Specialist

Ré Sarl - San Francisco, CA

Full-time - Entry Level

San Francisco, CA

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

We seek a Content & PR Specialist with a strong interest in crypto and Web3 industries to join our team on a contract basis. This person will be responsible for crafting engaging narratives about Re's vision, achievements, and industry impact while securing media coverage in prominent publications across crypto, finance, and reinsurance. The ideal candidate is an excellent writer, has previous experience in PR or journalism, and is passionate about blockchain technology and its applications. This is a unique opportunity for someone early in their career, preferably having interned at a top-tier crypto publication like CoinDesk, to help shape our external communications strategy.

Responsibilities

• Develop and write engaging, narrative-driven content (articles, press releases, op-eds, blog posts, etc.) that aligns with Re's vision and market position.
• Pitch and secure media coverage for Re in crypto, finance, and reinsurance publications, including crafting personalized pitches for reporters.
• Build and maintain relationships with journalists, editors, and influencers in the crypto and Web3 space.
• Manage and execute content strategies that drive brand awareness, credibility, and thought leadership within key industries.
• Collaborate with internal teams (marketing, product, leadership) to develop stories that highlight key milestones, partnerships, and product innovations.
• Monitor industry trends and ensure Re's narratives are at the forefront of conversations in the blockchain, DeFi, and reinsurance sectors.

Requirements

• 2+ years of experience in the crypto, Web3, blockchain, or DeFi industries.
• A background in journalism, with a degree in journalism or related fields.
• Previous experience as an intern or content writer at a crypto publication like CoinDesk, The Block, or Decrypt is highly preferred.
• Proven experience in PR and content creation, including writing for crypto or finance publications.
• Excellent written and verbal communication skills, with a strong ability to craft and pitch narratives that resonate with both technical and non-technical audiences.
• Strong knowledge of crypto, DeFi, blockchain technology, and their applications in finance.
• Demonstrated ability to manage multiple projects and deadlines effectively.

Nice-to-haves

• Existing relationships with journalists in the crypto or financial sectors.
• Experience working with startups or blockchain-based companies.