Webmaster and SEO Specialist

Kennesaw State University - Kennesaw, GA

Full-time

Kennesaw, GA

10,001+ employees

Educational Services

About the position

The Webmaster and SEO Specialist at Kennesaw State University is responsible for creating, managing, and optimizing the university's web presence. This role involves developing and maintaining websites for various departments, implementing SEO strategies, ensuring brand consistency, and enhancing user experience to align with the university's mission and goals.

Responsibilities

• Design and develop websites for different colleges and departments, focusing on navigation, page layout, and overall user experience
• Use the University's CMS system effectively to build and manage web pages
• Ensure all web content is up-to-date and reflects the current offerings and achievements of the respective departments and colleges
• Develop and implement SEO strategies to enhance visibility and ranking on search engines
• Optimize web pages, including HTML, site structure, metadata, layout, and navigation
• Keep abreast of the latest SEO trends and algorithms to ensure maximum effectiveness
• Conduct usability testing to ensure the website is user-friendly and meets the needs of the target audience
• Analyze user feedback to continually improve the website's performance and user experience
• Maintain the consistency of the website's look and feel, ensuring a cohesive brand experience
• Collaborate with leadership and Points of Contacts (POCs) from various departments and colleges to gather requirements and provide guidance on web best practices
• Discuss and implement new website features and enhancements in alignment with college/departmental goals and user needs
• Educate and assist college and departmental staff in understanding the importance of SEO and web presence
• Stay updated with web techniques to provide accurate and meaningful insights

Requirements

• Bachelor's degree from an accredited institution of higher education or equivalent combination of relevant education and/or experience
• Two (2) years related experience in website management with extensive experience in website design (portfolio required)

Nice-to-haves

• Advanced degree in Communications, Marketing, Computer Science, Information Technology or related field
• Web and SEO experience in higher education industry, information technology, computer science, or related field
• Experience in BrightEdge SEO platform, OmniUpdate CMS
• Previous SEO experience in optimizing web and campaign performance in search results
• Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint