Website and Digital Marketing Specialist

Keene - Cleveland, OH

Full-time

Cleveland, OH

Professional, Scientific, and Technical Services

About the position

The Website and Digital Marketing Specialist at Keene, Inc. is responsible for supporting the marketing needs of multiple manufacturing companies within the building products industry. This role involves website development, digital marketing analytics, and content creation, requiring a blend of technical skills and analytical thinking to enhance the effectiveness of marketing campaigns.

Responsibilities

• Develop and update WordPress and Wix websites, including pages, blogs, and project profiles.
• Maintain regular plugin updates for the websites.
• Support website, email, and social media analytics reporting to provide insights into marketing campaign effectiveness.
• Create and analyze paid social and search ads, as well as automated digital marketing funnels including promotional landing pages and email campaigns.
• Utilize Google Analytics and Semrush to analyze websites and social media channels for SEO and engagement improvements.
• Edit video content for product demos and educational purposes.
• Perform minor graphic design and editing of technical documents and product literature.
• Participate in marketing meetings and contribute ideas for various marketing initiatives.

Requirements

• 5+ years of experience in Digital Marketing.
• 3+ years of experience in SEO and Website Analytics.
• 5+ years of experience in Website Design and Development.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with Adobe InDesign, Photoshop, and Premiere.
• Familiarity with Google Analytics and Semrush.
• Experience with WordPress and Wix.
• Experience with ActiveCampaign.

Nice-to-haves

• Exceptional communication skills and responsiveness.
• Incredible attention to detail.
• Ability to work in a team environment with changing priorities.
• Strong organizational and planning skills.
• Excellent project management skills.
• 2+ years of experience in Graphic Design and Video editing.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance