Website Content Marketing Manager *Revised screening date

University of Wisconsin System - Menomonie, WI

Full-time - Mid Level

Menomonie, WI

Educational Services

About the position

The Website Content Marketing Manager at the University of Wisconsin-Stout will play a crucial role in enhancing the digital enrollment pathway for prospective students. This position focuses on building partnerships with business and industry while promoting the university's polytechnic identity. The ideal candidate will be a digital-first content leader, passionate about innovative communication strategies that foster relationships and drive engagement through metrics and analytics.

Responsibilities

• Maintain content on the UW-Stout websites using Drupal Workbench and SharePoint Office 365 CMS.
• Support strategic marketing initiatives for student recruitment, retention, partnerships, and fundraising.
• Develop content for university websites and collaborate on optimizing other digital communication pathways.
• Execute cross-unit and program web marketing opportunities.
• Maintain university client relationships and establish integrated marketing.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent combination of education and experience.
• Strong written and visual communication skills.
• Strong design skills and knowledge of Adobe Creative Suite software.
• Knowledge of search engine optimization (SEO) and content management systems (CMS).
• Excellent organization, creativity, and analytical problem-solving skills.
• Strong strategic marketing project management skills.
• Knowledge of HTML and CSS.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Outstanding judgment and work ethic.
• Ability to work collaboratively and build consensus.

Nice-to-haves

• Familiarity with PHP, jQuery, and/or related programming languages.
• Experience in a higher education environment and/or a large nonprofit organization.
• Development and analysis of integrated marketing campaigns.
• Knowledge of customer relationship management systems (CRM).
• Comfort creating and delivering presentations to various stakeholders.

Benefits

• Health insurance
• Retirement savings plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling