Website Content Marketing Manager Revised screening date

$55,000 - $55,000/Yr

University of Wisconsin System - Menomonie, WI

Full-time - Mid Level

Menomonie, WI

5,001-10,000 employees

Educational Services

About the position

The Website Content Marketing Manager at the University of Wisconsin-Stout is responsible for enhancing the digital enrollment pathway for prospective students and building partnerships with business and industry. This role focuses on amplifying the university's career-focused, hands-on ethos and opportunities, utilizing a digital-first approach to content creation and management. The manager will collaborate with various departments to develop and execute marketing strategies that support student recruitment, retention, and fundraising initiatives.

Responsibilities

• Maintain content on the UW-Stout website using Drupal Workbench and SharePoint Office 365 CMS.
• Support strategic marketing initiatives for student recruitment, retention, partnerships, and fundraising.
• Develop content for university communications and optimize digital communication pathways, including email and digital advertising.
• Execute cross-unit and program web marketing opportunities.
• Maintain university client relationships and establish integrated marketing.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
• Strong written and visual communication skills.
• Proficiency in Adobe Creative Suite software.
• Knowledge of search engine optimization (SEO) and content management systems (CMS).
• Strong organizational, creativity, and analytical problem-solving skills.
• Strategic marketing project management skills.
• Knowledge of HTML and CSS.
• Ability to manage multiple projects and meet deadlines.
• Outstanding judgment and work ethic.
• Ability to work collaboratively and build consensus.

Nice-to-haves

• Familiarity with PHP, jQuery, and related programming languages.
• Experience in a higher education environment or large nonprofit organization.
• Development and analysis of integrated marketing campaigns.
• Knowledge of customer relationship management systems (CRM).
• Comfort in creating and delivering presentations to various stakeholders.

Benefits

• Participation in the Wisconsin State retirement plan.
• Comprehensive health insurance package.
• Professional development opportunities.
• Paid holidays and vacation time.