University of Wisconsin System - Menomonie, WI
posted 3 months ago
The University of Wisconsin-Stout is seeking a Website Content Marketing Manager to join its Marketing & Communications team. This role is pivotal in enhancing the digital enrollment pathway for prospective students and building partnerships with business and industry. The ideal candidate will be a digital-first content leader who is passionate about promoting the career-focused, hands-on ethos of Stout's polytechnic identity. The position requires a commitment to improving communication through metrics and analytics, and the ability to create content that builds relationships with the audience. The successful candidate will be responsible for maintaining content on the university's websites using various content management systems, including Drupal Workbench and Point Office 365. This role supports strategic marketing initiatives aimed at student recruitment, retention, partnerships, and fundraising by developing engaging content for the university's digital platforms. In addition to content management, the Website Content Marketing Manager will collaborate with various departments to optimize digital communication pathways, including email and digital advertising. The position also involves developing and executing web marketing opportunities across different units and programs, maintaining relationships with university clients, and establishing integrated marketing strategies. The Marketing & Communications Department is dedicated to fostering an inclusive campus community, and candidates with experience working collaboratively with diverse groups are encouraged to apply. This role is essential in driving the university's enrollment and partnership initiatives, contributing to the overall mission of UW-Stout as a leader in higher education.