Website Digital Marketing Specialist

Advanced Technology Services - Peoria, IL

Full-time - Mid Level

Peoria, IL

Repair and Maintenance

About the position

The Website Digital Marketing Specialist at Advanced Technology Services (ATS) is responsible for enhancing the company's online presence through effective digital marketing strategies. This role involves performing website audits, creating and publishing web pages, and optimizing digital campaigns to improve overall marketing effectiveness. The specialist will collaborate with internal teams and vendors to ensure best practices are followed and will focus on process improvement and automation in marketing efforts.

Responsibilities

• Perform routine website audits for broken URLs and SEO page-level performance.
• Create and publish organic site pages and landing pages.
• Collaborate with key vendors and internal teams to ensure consistent strategy and performance of website best practices.
• Support the deployment of PPC campaigns and perform consistent SEO optimization.
• Improve email automation, audience segmentation, and A/B testing.
• Develop processes to measure and report digital campaign effectiveness.
• Build and socialize a digital marketing capabilities roadmap, articulating needed sequencing and dependencies.
• Assess opportunities for automation or process improvement through existing technology implementations.

Requirements

• 2-5 years of proven marketing experience.
• Working knowledge of website technologies, marketing automation, and CRM software.
• Solid knowledge of website analytics tools and SEO principles (Google Analytics, SEM Rush).
• Experience with digital advertising including PPC, retargeting ads, and geo-targeting.
• Experience in Graphic design or art direction.

Nice-to-haves

• Ability to manage and prioritize projects/requests, multi-task, and meet project deadlines.
• Detail-oriented, quick-learner, team player, creative, organized, tech-savvy, and self-motivated.
• Experience with WordPress, Pardot, and Salesforce.