Website Digital Marketing Specialist

Advanced Technology Services - Peoria, IL

Full-time

Peoria, IL

Repair and Maintenance

About the position

The Digital Marketing Specialist at ATS is responsible for enhancing the company's online presence through various digital marketing strategies. This role involves performing website audits, creating and publishing web pages, and optimizing digital campaigns to improve overall marketing effectiveness. The specialist will collaborate with internal teams and vendors to ensure best practices are followed and will focus on driving demand generation and ROI through innovative marketing techniques.

Responsibilities

• Performs routine website audits for broken URLs, SEO page-level performance, and updated copy.
• Creates and publishes web pages, including organic site pages and landing pages.
• Collaborates with key vendors and internal teams to ensure consistent strategy and performance of website best practices.
• Supports the deployment of PPC campaigns and performs consistent SEO optimization.
• Improves email automation, audience segmentation, and A/B testing.
• Develops processes to measure and report digital campaign effectiveness.
• Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders.
• Assesses opportunities for automation or process improvement through existing technology implementations.

Requirements

• 2-5 years of proven marketing experience
• Working knowledge of website technologies, marketing automation, and CRM software
• Solid knowledge of website analytics tools and SEO principles (Google Analytics, SEM Rush)
• Experience with digital advertising including PPC, retargeting ads, and geo-targeting
• Experience in graphic design or art direction
• Strategic thinker, demand generation and ROI driven, up on latest marketing trends and methodologies

Nice-to-haves

• Ability to manage and prioritize projects/requests, multi-task, accountability, and meet project deadlines
• Detail-oriented, quick-learner, team player, creative, organized, tech-savvy, and self-motivated
• Experience with Word Press, Pardot, and Salesforce