Website Marketing Specialist

Screencastify - Chicago, IL

Full-time - Mid Level

Chicago, IL

Publishing Industries

About the position

The Website Marketing Specialist at Screencastify is responsible for enhancing the company's digital presence and driving growth through effective website management, SEO optimization, and lead generation initiatives. This role involves owning the website's content and performance, implementing strategies to improve traffic and conversion rates, and collaborating with the marketing team to support various campaigns. The ideal candidate will leverage innovative techniques and data analysis to optimize the website and enhance user engagement.

Responsibilities

• Manage the company website, ensuring it reflects current campaigns, products, and brand messaging.
• Implement and monitor SEO strategies to improve search visibility and drive website traffic.
• Analyze website performance and conversion rates to identify opportunities for optimization and increased engagement.
• Support top-of-funnel lead generation.
• Collaborate with the marketing team on campaigns and other initiatives.

Requirements

• 2-4 years of experience in marketing or a related role, focusing on website management, SEO optimization, and lead generation.
• Experience with Webflow is important.
• Strong understanding of website management and SEO principles.
• Solid understanding of lead generation and marketing funnels.
• Ability to analyze data and metrics to inform decisions and improve performance.
• Effective communication skills, both written and verbal.

Nice-to-haves

• Experience in a fast-paced, start-up environment.
• Flexibility and a continuous curiosity to learn and adapt.

Benefits

• Competitive compensation with a data-driven approach.
• 401k & Profit Sharing plan.
• Flexible time off (FTO) policy.
• Generous parental leave.
• Comprehensive medical, dental, and vision insurance.
• Free One Medical membership.
• Annual Divvy bike membership for Chicago employees.