Wholesale Marketing Manager

Rhythm Livin - Irvine, CA

Full-time - Mid Level

Irvine, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Wholesale Marketing Manager at Rhythm will lead marketing initiatives in North America, focusing on trade marketing strategies that reflect the brand's lifestyle and values. This full-time role requires collaboration with sales, creative teams, and external partners to achieve global brand objectives, while being based in Irvine, California.

Responsibilities

• Drive growth and enhance brand visibility by spearheading the development and execution of effective wholesale marketing strategies.
• Allocate efforts and resources across brand programs to ensure alignment with our overall global brand strategy, optimizing impact and efficiency.
• Facilitate the timely and budget-conscious implementation of marketing initiatives, including retailer partner promotions, brand events, tradeshows, and local content requirements.
• Oversee and mentor the marketing team, fostering a collaborative environment that encourages creativity and innovative thinking.
• Develop and execute comprehensive go-to-market strategies that identify target markets and outline marketing tactics, ensuring successful launches of collections and products.
• Stay ahead of industry trends while maintaining a deep understanding of our audience and the surf and coastal lifestyle culture to inform marketing decisions.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize return on investment (ROI).
• Develop and implement creative marketing strategies focused on fostering long-term relationships with retailers and suppliers, driving brand growth.
• Track and analyze performance metrics, providing monthly targets and detailed reports to monitor progress and drive continuous improvement.

Requirements

• 5+ years of marketing experience, preferably in the surf apparel industry.
• Strong leadership and team management skills.
• Experience with budget management, forecasting, and strategic planning.
• Creative, with the ability to bring fresh ideas to the table.
• Experience with Shopify, email marketing platforms, B2B platforms, Microsoft Excel, and Adobe Creative Suite.
• Willing to travel domestically on an as needed basis.
• Passion for surf culture and a deep understanding of the coastal lifestyle.