Workstation Product Marketing Manager

Lenovo - Morrisville, NC

Full-time - Mid Level

Morrisville, NC

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

At Lenovo, we are dedicated to transforming our customers' experience with the next generation of technology. Lenovo's workstation brand is built on the pillars of performance and reliability, and through our innovation and design, we empower our customers by understanding their exact needs, technical requirements, and business outcomes. As part of the Worldwide Commercial Marketing team, we are looking for an experienced Workstation Product Marketing Manager to help drive growth in Lenovo's workstation business. This team member will support the global marketing strategy and execute product/solution marketing plans that elevate and drive awareness for Lenovo's ThinkStation and ThinkPad P Series workstation portfolio. In this role, you will work closely with our workstation business unit and be responsible for developing and presenting Lenovo workstation products and solutions to a wide range of audiences, both internally and externally. A primary key for success in this role will be your ability to collaborate across multiple teams and disciplines, including Product Management, Vertical Segment Managers, Regional Marketing, Web, Sales Enablement/Training, Channel Marketing, and Alliance partners. Your responsibilities will include managing marketing cadences with the extended marketing teams across multiple regions, ensuring product launch readiness for key announcements and milestones, and leading the development of the product messaging strategy. You will also be responsible for creating sales enablement collateral, content, and managing agency relationships. Additionally, you will own performance by measuring, analyzing, and reporting on the impact of developed marketing materials, working with the marketing operations team to set up and manage performance KPIs, providing both top-level and deep insight reporting.

Responsibilities

• Work closely with global solutions marketing and workstation business teams to align business goals and convert these goals into meaningful marketing product and solutions content that deliver engagement, leads, revenue, sales & profit.
• Manage marketing cadences with the extended marketing teams across multiple regions.
• Manage product launch readiness for key announcements and milestones, identifying the key messages and ensuring clear communication between relevant stakeholders.
• Lead the development of the product messaging strategy, sales enablement collateral, content, creative development and agency management.
• Align brand narratives and business objectives with the team's content strategies.
• Own performance by measuring, analyzing, and reporting on the impact of developed marketing materials.
• Work with the marketing operations team to setup and manage performance KPIs, providing top level and deep insight reporting.

Requirements

• Bachelor's degree in marketing, business, related field or equivalent experience.
• MBA preferred.
• 8+ years of experience and proven track record in executing successful B2B product/solutions marketing content.

Nice-to-haves

• Excellent organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment.
• Self-Starter with strong work ethic and ability to quickly grasp technical concepts with strong attention to detail.
• Excellent technical acumen, with a history of taking complicated solutions and building simple, impactful marketing assets and programs.
• Experience leading engagements with marketing agency partners.
• Excellent teamwork and interpersonal skills and the ability to deal with both internal and external stakeholders.
• Excellent critical-thinking and problem-solving skills.