Writer Public Relations Specialist

$67,787 - $105,061/Yr

Onelegacy Foundation - Azusa, CA

Full-time - Mid Level

Azusa, CA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Writer Public Relations Specialist at OneLegacy Foundation is a pivotal role responsible for maintaining, expanding, and implementing complex communications strategies that align with the organization's brand and objectives. This full-time position requires the Specialist to develop, write, and edit persuasive and informational content across various platforms, including printed collateral, articles, and newsletters. The Specialist will work under the strategic direction of the Director, focusing on researching and writing news releases, creating media kits, and developing relationships with media outlets. A key aspect of this role is translating data insights into compelling narratives that enhance brand visibility and support OneLegacy's mission in organ, eye, and tissue donation. In addition to content creation, the Specialist will contribute to the redevelopment of OneLegacy Inspires Hollywood and support various marketing campaigns, public relations, and community relations initiatives. The position demands a proactive approach to managing multimedia relationships, securing media placements, and ensuring that all communications reflect the core values of OneLegacy. The Specialist will also be involved in coordinating external public relations activities, managing multimedia partnerships, and preparing content for media interviews, ensuring a professional interaction with reporters and other media personnel. The role requires a commitment to the organization's Standards of Professional Conduct and the ability to identify and implement marketing and advertising opportunities. The Specialist will work closely with cross-functional teams to uncover communication opportunities that resonate with the media and encourage organ and tissue donation. This position is essential in promoting OneLegacy's initiatives and enhancing its visibility in the community.

Responsibilities

• Proactively manage multi-media relationships and secure media placement with various networks and print publications.
• Write, edit, and proofread press releases, pitches, fact sheets, messaging, byline articles, case studies, white papers, social media posts, and media summaries.
• Place stories in non-clinical trade publications.
• Support and develop communication strategies for on-site or in-studio production and events, public relations, and community relations in OneLegacy's service area.
• Manage OneLegacy Inspires Hollywood multimedia partnerships and engage media professionals to depict accurate organ, eye, and tissue storylines.
• Develop relationships with reporters at TV stations, major talk radio stations, newspapers, and key trade publications.
• Research and prepare content and talking points for subject matter experts, OneLegacy executives, donor families, organ recipients, and OneLegacy Ambassadors for media interviews.
• Work with volunteer and community events department staff to identify Ambassadors for emergent media opportunities.
• Attend staff meetings and training programs as deemed necessary by the immediate manager.
• Support the organization's Standards of Professional Conduct and the mission, vision, and values of OneLegacy.
• Identify and implement marketing and advertising opportunities.
• Work closely with cross-functional teams to story mine and identify communication opportunities that resonate with the media.
• Respond to media inquiries and coordinate/deliver requested information or interviews, ensuring professional interactions with the media.
• Perform other duties as assigned.
• Write press releases and media advisories.
• Write for OneLegacy's multiple newsletters, including OneLegacy Inspires Hollywood.
• Storyboard and develop program run of shows for internal and external projects.
• Develop and draft talking points for internal and external panel discussions.
• Prepare budget, develop media plan, and execute paid advertising campaigns in Latino media.
• Work with advertising agencies to develop creative as needed.
• Develop and maintain website content and assist in managing the website blog.

Requirements

• Bachelor's Degree required, preferably in business, marketing, or communications/PR.
• Minimum of five years of professional experience in media or public relations required.
• At least 3 years' experience working with Facebook, Twitter, and other social media platforms.
• Full knowledge of local media outlets.
• Bilingual English / Spanish (able to fluently speak, read, and write English and Spanish) strongly preferred.
• Proficient skills using the MS 2010 Suite software.
• Current California driver's license and current vehicle insurance based on California minimum insurance coverage standards.

Nice-to-haves

• Advanced proficiency in all major social media platforms and related monitoring tools.
• Ability to establish and maintain positive relationships with co-workers, volunteers, and the general public.
• Demonstrated ability to manage contact databases.
• Ability to independently represent OneLegacy in a professional manner in presentations, meetings, and media interviews.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• 403(b)
• Pet insurance