WW Digital Marketing Manager

Kemin Industries - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

1,001-5,000 employees

Merchant Wholesalers, Nondurable Goods

About the position

The Worldwide Digital Marketing Manager at Kemin Industries is responsible for the development, management, and internal adoption of the company's digital marketing technology stack. This role involves engaging with various business units to facilitate digital transformation through effective marketing processes and platforms. The manager will prioritize digital enhancements in alignment with business needs and support growth initiatives, while also leading project teams to deliver successful marketing campaigns.

Responsibilities

• Assist with oversight and management of digital web properties built on the Adobe Experience Manager (AEM) platform, including Kemin.com.
• Coordinate with Marketing leadership, global business unit team members, and IT to establish and prioritize digital marketing enhancement pipeline.
• Create and deliver presentations to keep leadership updated on digital marketing best practices and initiatives.
• Develop and provide input to reports that track and measure key performance indicators.
• Maintain and publish project activity progress and status.
• Manage and guide digital marketing change management and initiatives related to continuous improvement.
• Responsible for oversight and management of Kemin's marketing automation platform, HubSpot, and its integration with our in-house CRM.
• Responsible for implementing a scalable lead management process that includes lead generation, segmentation, communication, qualification, routing and reporting.
• Assess the effectiveness of each BU's lead management initiatives by developing and analyzing lead lifecycle and attribution reporting.
• Oversight for implementing and standardizing Marketing Automation platform and practices across the organization to align with best-in-class industry standards.
• Advocate for intelligent Marketing Automation campaign design through various projects, initiatives, and ongoing business work.
• Lead project team meetings and ensure follow-up actions are identified.
• Set and continually manage digital marketing project expectations with team members and other stakeholders.
• Oversight for training of staff and others on the usage of our digital marketing technologies.
• Maintain Marketing staff job results by counseling employees; including planning, monitoring, and appraising job results.
• Develop Marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Accurately present findings in an appropriate and timely manner to allow the management team to make critical decisions based on key data.
• Provide excellent customer service.
• Work with outside agencies and vendors.
• Other job-related duties as assigned.

Requirements

• Bachelor's Degree, preferably in Digital Marketing or Information Technology with 5+ years of related experience.
• Experience as an effective project team player, leader, and motivator.
• Ability to present ideas effectively; persuade, negotiate, read communication styles, and communicate well, both verbally and in writing, with peers and all levels of management.
• Must be proactive, self-motivated, energetic, positive, and business-minded.
• Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently to meet deadlines.
• Excellent analytical, problem solving, and critical thinking skills.
• Demonstrated integrity and honesty in all aspects.
• Proven flexibility and quick reaction during change in a fast-paced environment; both independently and in a collaborative team environment.
• Excellent customer service and interpersonal skills.
• Must be resilient and curious. Able to learn and apply new technologies quickly.
• Experience building strong working relationships with both external customers and internal business stakeholders.
• A true self-starter with an ability to impact and support change management.
• Ability to coordinate internal and external resources, such as vendors and consultants.
• Advanced computer skills with experience in Microsoft Excel, Microsoft Word, and Microsoft Project or other project planning software.
• Must be proficient in English, multilingual is a plus.
• 5+ years' experience of executing high quality digital marketing campaigns, including ideation, execution and reporting.
• HTML, CSS, light web development skills are a plus.
• Experience with Adobe Experience Manager, Adobe Analytics and HubSpot, is a plus.

Nice-to-haves

• Experience with Adobe Experience Manager, Adobe Analytics and HubSpot is a plus.
• HTML, CSS, light web development skills are a plus.

Benefits

• Competitive financial package including uncapped bonus opportunity and 401k match program.
• Paid vacation and holidays.
• Fitness reimbursement for the whole family.
• On-site fitness center and restaurant with seasonal fresh food options.
• Tuition reimbursement and corporate university for continued learning opportunities.
• Paid time off for service opportunities through corporate partnerships.
• Robust internship and externship program.