WW Digital Marketing Manager

Kemin - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

1,001-5,000 employees

About the position

Kemin Industries is seeking a Worldwide Digital Marketing Manager to oversee the development and management of the company's digital marketing technology stack. This role involves engaging with various business units to drive digital transformation and ensure that digital enhancements align with business needs. The manager will lead project teams, prioritize initiatives, and support the growth of the business through effective digital marketing strategies.

Responsibilities

• Assist with oversight and management of digital web properties built on the Adobe Experience Manager (AEM) platform, including Kemin.com.
• Coordinate with Marketing leadership, global business unit team members, and IT to establish and prioritize digital marketing enhancement pipeline.
• Create and deliver presentations to keep leadership updated on digital marketing best practices and initiatives.
• Develop and provide input to reports that track and measure key performance indicators.
• Maintain and publish project activity progress and status.
• Manage and guide digital marketing change management and initiatives related to continuous improvement.
• Responsible for oversight and management of Kemin's marketing automation platform, HubSpot, and its integration with our in-house CRM.
• Implement a scalable lead management process that includes lead generation, segmentation, communication, qualification, routing and reporting.
• Assess the effectiveness of each BU's lead management initiatives by developing and analyzing lead lifecycle and attribution reporting.
• Oversight for implementing and standardizing Marketing Automation platform and practices across the organization to align with best-in-class industry standards.
• Advocate for intelligent Marketing Automation campaign design through various projects, initiatives, and ongoing business work.
• Influence Sales approach and promote adoption of Marketing Automation best practices.
• Lead project team meetings and ensure follow-up actions are identified.
• Set and continually manage digital marketing project expectations with team members and other stakeholders.
• Oversight for training of staff and others on the usage of our digital marketing technologies.
• Maintain Marketing staff job results by counseling employees; including planning, monitoring, and appraising job results.
• Develop Marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Accurately present findings in an appropriate and timely manner to allow the management team to make critical decisions based on key data.
• Provide excellent customer service.
• Work with outside agencies and vendors.
• Other job-related duties as assigned.

Requirements

• Bachelor's Degree, preferably in Digital Marketing or Information Technology.
• 5+ years of related experience in digital marketing.
• Experience as an effective project team player, leader, and motivator.
• Ability to present ideas effectively and communicate well, both verbally and in writing, with peers and all levels of management.
• Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently to meet deadlines.
• Excellent analytical, problem solving, and critical thinking skills.
• Proven flexibility and quick reaction during change in a fast-paced environment; both independently and in a collaborative team environment.
• Advanced computer skills with experience in Microsoft Excel, Microsoft Word, and Microsoft Project or other project planning software.
• Experience executing high quality digital marketing campaigns, including ideation, execution and reporting.

Nice-to-haves

• Experience with Adobe Experience Manager, Adobe Analytics and HubSpot.
• HTML, CSS, light web development skills are a plus.
• Multilingual skills are a plus.

Benefits

• Paid holidays
• On-site gym
• Tuition reimbursement
• Paid time off
• 401(k) matching
• Gym membership