YoungLives Digital Marketing Specialist

Young Life - Danbury, CT

Part-time - Entry Level

Danbury, CT

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Specialist for YoungLives is responsible for managing the organization's social media presence, enhancing its digital footprint, and creating engaging content. This part-time role involves collaborating with various teams to ensure a consistent brand message across all digital platforms, while also engaging with the community and tracking the effectiveness of marketing strategies.

Responsibilities

• Manage all YoungLives social media accounts, including strategy, content production, planning, and posting.
• Engage with social media followers, acting as the public voice of YoungLives, facilitating conversations, and fostering engagement.
• Utilize analytic tools to track total reach, and identify trends, key influencers, and opportunities for engagement.
• Stay updated on new social marketing technologies and trends to keep strategies current and effective.
• Finalize updates for the website in collaboration with the Operations Manager and MarCom team to prepare it for completion and launch.
• Develop strategies to improve all digital touchpoints, including website, social media, and email platforms.
• Ensure the digital brand is consistently managed across various platforms (social, web, and email).
• Manage and update the Staff Resources Page, ensuring current and accurate information.
• Assist with the production of newsletters and ongoing email updates.
• Collaborate with videographers to produce and update key videos, such as those for the Adult Guest program and Church Collaboration.
• Design graphics for both web and print use as needed.
• Assist in improving and executing email marketing strategies.
• Work on special digital and marketing projects as needed.
• Maintain and update the media library, ensuring Dropbox contains the latest content, including camp photos and videos.
• Compile stories and media shared via platforms like Cognito into a comprehensive document.
• Translate materials into Spanish as needed to reach broader audiences.
• Support Development initiatives like the Thanksgiving 5K and Giving Tuesday Match Opportunity.

Requirements

• Minimum of a Bachelor's degree, preferably in Marketing, Public Relations, or a related field.
• 1 to 2 years of experience with digital marketing tools, including Microsoft Content Management Systems, SharePoint, Canva, Emma, Photoshop, InDesign, and Microsoft Office.
• Familiarity with online marketing and a strong understanding of the social media landscape is essential.
• 1 to 2 years of experience in content creation, graphic design, and proofreading is highly desirable.
• Previous involvement with a YoungLives ministry is a plus.

Nice-to-haves

• Experience with video production and editing.
• Knowledge of SEO best practices.
• Ability to create engaging content tailored for different platforms.

Benefits

• Flexible working conditions, accommodating various schedules.