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Editorial Lead

Hiring Manager:
Lia Zneimer - Head of Brand and Content
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August 22, 2023

No Longer Taking Applications

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Job Description

We’re setting out to level the playing field for job seekers, building a truly consumer-first platform that equips people with the tools, technology, and resources they need to feel empowered to achieve career growth on their own terms. Our long-term goal: to help people make confident career decisions from the day they start working to the day they retire—and that starts with the job search.

We're looking for a talented and enthusiastic Editorial Lead to join our fully remote team, based in the US. If you love connecting with people and have a passion for crafting engaging content that converts, this role is perfect for you! As our Editorial Lead, you'll be working directly with our Head of Brand and Content to create content that bring valuable insights, guidance, and time-saving solutions to our amazing members. Your ideas and expertise will make a real difference in helping individuals thrive in their professional lives. Come aboard, and let's make a positive impact together!

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Alternative Titles

  • Managing Editor, Content Marketing Lead, Editorial Content Lead, Senior Content Editor, Senior Editor, Senior Digital Editor, Assigning Editor, Content Distribution Strategist

Responsibilities

  • Collaborate with a team of writers and subject matter experts to develop high-quality and informative content. Ensure all content aligns with our brand's tone, style, and SEO best practices.
  • Collaborate with our SEO strategists to incorporate relevant keywords and ensure content is optimized for search engines, increasing its visibility and reach to our target audience.
  • Take ownership of the editorial content calendar and freelance writer management, including recruitment, hiring, onboarding, training, and regular communication to ensure seamless collaboration.
  • Drive the content creation process from start to finish, including creating detailed freelancer briefs, providing thoughtful edits, and managing content ops to upload content to our CMS.
  • Research and curate valuable insights and resources related to job searching techniques, interview preparation, networking, and career advancement and ensure articles are optimized for searchability and include the right keywords.
  • Contribute to the development of the content strategy, identifying content gaps, and proposing new content ideas to cater to our users' needs.
  • Partner with brand marketing team to align on-platform editorial strategy, organic social media campaigns, customer research, and persona development as needed.
  • Work closely with product and revenue teams to ensure content drives business growth, including increased new member sign-ups, newsletter subscriptions and revenue.

Requirements

  • Proven experience in content management, editorial planning, or related roles. (Expecting 5+ years of relevant experience)
  • Strong understanding of SEO best practices and how to optimize content for organic growth.
  • Familiarity with web analytics tools, such as Google Analytics, to measure content performance.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Experience doing keyword research with tools such as AHREFS or SEMRush.
  • Comfortable working in a remote environment.

Nice-to-Haves

  • Experience with creating and editing content for SaaS products.
  • Experience with BoFu content that converts quickly to product signups. (We convert at 3% to 5% to signup from career hub today).
  • Experience with Webflow and Airtable for content operations and publishing.

Skills & Tools You Will Use And Learn

Need to Know:

  • Google Docs, Notion, Airtable, Slack, Zoom, AHREFs

Nice to Know:

  • SEMRush, SurferSEO, Asana, Google Analytics, ChatGPT
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What Great Looks Like

At 1 Day

  • You will have become familiar with Teal's products and member profiles
  • You will have set up your hardware and software
  • You will have reviewed your first brief

At 1 Week

  • You will have written your first brief with our brief automation process
  • You will have edited your first first piece of content (under 1,000 words)
  • You will have written your first first piece of content (under 1,000 words)

At 1 Month

  • You will have sourced and hired freelance writers
  • You will have assigned the next month's freelance writer assignments
  • You will have edited at least half of the current month's pieces (~10 pieces of content)

At 3 Months

  • You will help drive the keyword and content strategy
  • You will be editing all of content for the Career Hub
  • You will own the brief creation and assignment process
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What We Offer

  • Salary: Our target budget is $110,000 but can increase the budget up to 15% for more experienced candidates
  • Incentive Stock Options proportionate to salary
  • Fully remote work & remote office stipend (coworking, laptop, etc.)
  • No company-wide meetings on Tuesdays, Thursdays, or Fridays
  • Career development stipend
  • Unlimited vacation and sick days
  • Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
  • 80–100% coverage of health insurance (depending on chosen plan) & 401(k) benefits with up to 4% company matching
  • As mentioned we are fully remote, however once per year we pay for the entire company to fly to the same city for a week of fun projects and general team building, think hackathons, boat rides and great food
  • Guaranteed 1-month severance if things don’t work out. You are trusting us with your career, and we want you to know we take it seriously

About Teal & Our Hiring Practices

Who We Are

A small team of innovative, collaborative, and dedicated individuals passionate about helping people build meaningful careers.  Our backgrounds range from Architecture to Digital Design and from Human Resources to Software Engineering.  We are travelers, pet lovers, musicians, parents, scuba divers, podcasters, readers, gamers, croquet players, and puzzle masters.  We focus on aligning intentions, resulting in fewer miscommunications, fewer meetings, and better outcomes.  We adhere to a “what-by-when” mentality, which means the hours you keep are up to you, and we value your ability to set expectations and do your best to meet them.

Our Hiring Process

Apply

  • We read every application and make our best effort to reply to everyone.
  • Please read the job description. We love when people strive but if you do not meet more than 50% of the requirements, we are less likely to respond.

Exploratory Interview

  • Goal: High level qualifications & mutual fit
  • 30 minute Zoom with 1 Teal person
  • We make sure to preserve 10 minutes for your questions.
  • We will provide the question and guidance in advance.

Technical Interview

  • Goals: Deeper understanding of skills & qualifications
  • 1.5 hour Zoom with 1 to 2 Teal people
  • 1st 30 minutes we will dive into a past project
  • 2nd 30 minutes we will talk through a current Teal challenge
  • 3rd 30 minutes we do a technical exercise together
  • All material will be provided in advance

Work Culture Interview

  • Goal: Meet more of the Team
  • 60 minute Zoom with 1 to 2 Teal people
  • All material will be provided in advance

‍Commitment to Equal Employment Opportunity: (Come as you are. Feel welcome. Feel safe.) We are committed to safeguarding our workplace from all forms of discrimination and harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, military status, or family status. This commitment extends to all aspects of the employment relationship, including recruiting, interviewing, selection, hiring, transfers, promotions, training, terminations, working conditions, compensation, and benefits.