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Performance Marketing Manager

Hiring Manager:
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September 13, 2023

No Longer Taking Applications

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Job Description

THIS POSITION IS NO LONGER OPEN

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Come grow your career at Teal while helping others grow theirs! 

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We’re setting out to level the playing field for job seekers, building a truly consumer-first platform that equips people with the tools, technology, and resources they need to feel empowered to achieve career growth on their own terms. Our long-term goal: to help people make confident career decisions from the day they start working to the day they retire—and that starts with the job search.

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We’re looking for a fully remote, US-based Performance Marketing Manager to accelerate Teal’s growth. You will be working with our CEO and Marketing team to create and manage Teal’s paid marketing programs. Join us as we build the first truly consumer-first platform to help people grow and manage their careers.

Responsibilities

Responsibilities:

  • Allocate budgets, paid media spend and analyze and recommend modifications to ad spends
  • Manage daily paid search campaign implementation, optimization, testing, and performance measurement
  • Leverage A/B testing to help inform our overall growth strategy; running experiments across the customer acquisition funnel and developing analytical systems to support market research
  • Monitor incoming data relating to campaign and channel performance, derive insights and report results, and serve as an advisor to product marketing on outcomes and recommendations
  • Continuously evaluate existing channels and test new channels and trends (such as Youtube, TikTok, Hulu and Out of Home)
  • Stay up-to-date on performance marketing and paid search best practices and trends, while also representing the Growth Marketing team as a subject matter expert in paid channels

Requirements

  • Belief and excitement in the company's mission & product
  • At least 3+ years of performance marketing experience at a high growth company or media agency managing SEM, Facebook/Instagram and/or TikTok ad campaigns (tracking, planning, reporting)
  • A deep understanding and excitement for performance-based media and measurement
  • Experience working across the full acquisition marketing funnel (customer acquisition, conversion & re engagement )
  • Expert level knowledge of Facebook Business Manager & Google Ads Manager
  • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPC, CAC, and LTV
  • Understanding of and experience implementing both last click and multi-click attribution schemas
  • Experience developing and monitoring media pacing and performance dashboards
  • You have a test and learn mindset, with a strong bias toward action, self-start, and can quickly adjust priorities based on data driven insights
  • Strong verbal and written english communication skills
  • Empathetic, strong work ethic and creative problem solver

Nice-to-haves

  • Working in an early stage company (series Seed & A) & high growth environment (e.g. startups) with the quick iteration and turnaround time on projects
  • Experience with other paid channels such as YouTube, Programmatic, Native or display 
  • Experience working in a 100% remote environment

Skills & Tools You Will Use And Learn:

  • Amplitude, Google Analytics, HotJar, Segment, MixPanel, Google Data Studio (Looker Studio) Notion, Slack, Gmail, TikTok, LinkedIn, YouTube, Instagram, Zapier, Airtable, Google Ads Manager, Facebook Business Manager

Nice-to-Haves

Skills & Tools You Will Use And Learn

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What Great Looks Like

At 1 month:

  • The focus of month 1 is learning. Learning about our users, their challenges, and how we solve them.
  • You will become a Teal power user and understand the ins and outs of our tools and features.
  • You will have audited our current channels, funnels, and growth loop and have initial recommendations for improvement.
  • You will have preliminary ideas on how to accelerate Teal’s growth.
  • You will have launched at least 2 paid marketing campaigns.

At 3 months:

  • You will have a strong command of CAC to LTV.
  • You will know which channels we will be “doubling down” on.
  • You will have a better sense of the most effective growth loops for Teal.
  • You will have a deep understanding of our full cycle conversion funnel.

At 6 months:

  • You will be setting and managing our paid marketing budget with a profitable CAC to LTV funnel.
  • You will have tested 3+ channels to optimize paid marketing.
  • You will have partnered with the SEO & social teams to design a holistic marketing strategy.
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What We Offer

  • Salary: $92,000/year (Level 3, Step 2)
  • Incentive Stock Options proportionate to salary 
  • Fully remote work & remote office stipend (coworking, laptop, etc.)
  • No company wide meetings on Tuesdays, Thursdays & Fridays
  • Career development stipend
  • Unlimited vacation and sick days
  • Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
  • 80 - 100% coverage of health insurance (depending on chosen plan) & 401K Benefits with up to 4% company matching
  • Guaranteed 1-month severance if things don’t work out. You are trusting us with your career, and we want you to know we take it seriously.

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Teal believes strongly in pay equity for all.  To ensure this compensation philosophy we list salary directly in the job description for open positions and do not negotiate compensation (i.e. all people hired at the same level & step are brought in at the same salary, equity, and benefits). The hiring manager can provide more details on our approach.

About Teal & Our Hiring Practices

Who We Are

A small team of innovative, collaborative, and dedicated individuals passionate about helping people build meaningful careers.  Our backgrounds range from Architecture to Digital Design and from Human Resources to Software Engineering.  We are travelers, pet lovers, musicians, parents, scuba divers, podcasters, readers, gamers, croquet players, and puzzle masters.  We focus on aligning intentions, resulting in fewer miscommunications, fewer meetings, and better outcomes.  We adhere to a “what-by-when” mentality, which means the hours you keep are up to you, and we value your ability to set expectations and do your best to meet them.

Our Hiring Process

‍Commitment to Equal Employment Opportunity: (Come as you are. Feel welcome. Feel safe.) We are committed to safeguarding our workplace from all forms of discrimination and harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, military status, or family status. This commitment extends to all aspects of the employment relationship, including recruiting, interviewing, selection, hiring, transfers, promotions, training, terminations, working conditions, compensation, and benefits.