Senior Performance Marketing Manager

No Longer Taking Applications

Job Description

We’re setting out to level the playing field for job seekers, building a truly consumer-first platform that equips people with the tools, technology, and resources they need to feel empowered to achieve career growth on their own terms. Our long-term goal: to help people make confident career decisions from the day they start working to the day they retire—and that starts with the job search.

We’re looking for a fully remote, US-based Senior Performance Marketing Manager to accelerate Teal’s growth. You will be working with our CEO and Director of Growth Marketing to create and manage Teal’s paid marketing programs. Join us as we build the first truly consumer-first platform to help people grow and manage their careers.

Responsibilities

  • Allocate budgets, paid media spend and analyze and recommend modifications to ad spends
  • Manage daily paid search campaign implementation, optimization, testing, and performance measurement
  • Leverage A/B testing to help inform our overall growth strategy; running experiments across the customer acquisition funnel and developing analytical systems to support market research
  • Monitor incoming data relating to campaign and channel performance, derive insights and report results, and serve as an advisor to product marketing on outcomes and recommendations
  • Continuously evaluate existing channels and test new channels and trends (such as Youtube, TikTok, Hulu and Out of Home)
  • Stay up-to-date on performance marketing and paid search best practices and trends, while also representing the Growth Marketing team as a subject matter expert in paid channels

Requirements

  • Belief and excitement in the company's mission & product
  • At least 5+ years of performance marketing experience at a high growth company or media agency managing SEM, Facebook/Instagram and/or TikTok ad campaigns (tracking, planning, reporting)
  • A deep understanding and excitement for performance-based media and measurement
  • Experience working across the full acquisition marketing funnel (customer acquisition, conversion & re engagement )
  • Expert level knowledge of Facebook Business Manager & Google Ads Manager
  • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPC, CAC, and LTV
  • Understanding of and experience implementing both last click and multi-click attribution schemas
  • Experience developing and monitoring media pacing and performance dashboards
  • You have a test and learn mindset, with a strong bias toward action, self-start, and can quickly adjust priorities based on data driven insights
  • Strong verbal and written english communication skills
  • Empathetic, strong work ethic and creative problem solver

Nice-to-Haves

  • Working in an early stage company (series Seed & A) & high growth environment (e.g. startups) with the quick iteration and turnaround time on projects
  • Experience with other paid channels such as YouTube, Programmatic, Native or display
  • Experience working in a 100% remote environment

Skills & Tools You Will Use And Learn

Need to Know:

  • gSheets, Notion, Slack, Zoom, AirTable, A/B Testing, Experimentation, Google Analytics, Google Data Studio, Meta Ads, Google Ads, TikTok Ads

Nice to Know:

  • Figma, FigJam, Miro, Clarity, FullStory or Hotjar,  UserTesting.com, Linear, SQL, User Research, QA, Loom, LinkedIn Ads, YouTube Ads, Amplitude

What Great Looks Like

At 1 Day:

  • Become familiar with all of Teal's products and features
  • Get setup on all internal tooling and systems and become familiar with Teal’s Work Culture
  • Review existing product documentation and roadmaps to understand the current product strategy and status.

At 1 Week:

  • You will have gone through existing user journeys from Google search to Teal+ Upgrade
  • Review and Audit existing Google Ads spend
  • Deploy updated google ads and measure conversion in Amplitude.
  • You will have identified problems or areas of investigation in existing journeys

At 1 month:

  • You will have audited our current funnels conversion paths.
  • You will have launched Meta and TikTok ads
  • You will have preliminary strategy for YouTub Ads

At 3 months:

  • You will have a strong command of CAC to LTV and how to deploy an ad budget.
  • You will know which channels we will be “doubling down” on with clarity to achieving a 4 to 6 week payback period.
  • You will have a deep understanding of our full cycle conversion funnel.

What We Offer

  • Salary: $130,000 - $140,000
  • Incentive Stock Options proportionate to salary
  • Fully remote work & remote office stipend (coworking, laptop, etc.)
  • No company wide meetings on Tuesdays, Thursdays & Fridays
  • Career development stipend
  • Unlimited vacation and sick days
  • Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
  • 80 - 100% coverage of health insurance (depending on chosen plan) & 401K Benefits with up to 4% company matching
  • Guaranteed 1-month severance if we determine that things don’t work out. You are trusting us with your career, and we want you to know we take it seriously.

About Teal & Our Hiring Practices

Who We Are

A small team of innovative, collaborative, and dedicated individuals passionate about helping people build meaningful careers.  Our backgrounds range from Architecture to Digital Design and from Human Resources to Software Engineering.  We are travelers, pet lovers, musicians, parents, scuba divers, podcasters, readers, gamers, croquet players, and puzzle masters.  We focus on aligning intentions, resulting in fewer miscommunications, fewer meetings, and better outcomes.  We adhere to a “what-by-when” mentality, which means the hours you keep are up to you, and we value your ability to set expectations and do your best to meet them.

Our Hiring Process

The anticipated application window is 28 days from the date job is posted (09/10/24), unless the number of applicants requires it to close sooner or later, or if the position is filled.

Apply

  • We read every application and make our best effort to speak with as many qualified people as possible.
  • Please read the job description. We love when people strive but if you do not meet the must have requirements, we will not be able to move you forward

Exploratory Interview

  • Goal: High-level qualifications & discussion of current content needs
  • 30-minute Zoom with Mike Peditto, Director of Talent
  • We make sure to preserve time for your questions.
  • We will provide the question and guidance in advance.

Manager Interview

  • Goal: Dig deeper into the day to day of the job and see your skills
  • 60 minute Zoom with Matt Sterkenburg, Director of Growth Marketing, and  Dave Fano, CEO
  • We will dig into more day to day responsibilities and gauge your technical abilities
  • We make sure to preserve time for your questions.

Values Interview

  • Goal: Meet more of the team and get an understanding of what it’s like to work at Teal
  • 60-minute Zoom with 2 Teal employees
  • We make sure to preserve time for your questions.
  • We will provide the question and guidance in advance.

Paid Work Trial

  • Goal: See you in action and let you work closely with your potential team, If you have reached this step, we are hoping that we have found out person.
  • You will be given a  project to work on over a week and full access to any Teal resource and employee you need
  • You will be paid a rate in line with the salary for the role, we are not looking for free work

Commitment to Equal Employment Opportunity: (Come as you are. Feel welcome. Feel safe.) We are committed to safeguarding our workplace from all forms of discrimination and harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, military status, or family status. This commitment extends to all aspects of the employment relationship, including recruiting, interviewing, selection, hiring, transfers, promotions, training, terminations, working conditions, compensation, and benefits.