Google Analytics Individual Qualification (IQ)
Certification Provider
Google Skillshop
Best For
Digital Marketing Analysts, SEO Specialists, Content Marketing Managers, Data Analysts with a focus on marketing, PPC (Pay-Per-Click) Campaign Managers, E-commerce Analysts
Description
The Google Analytics Individual Qualification (IQ) is a certification that validates an individual's expertise in digital analytics and proficiency in Google Analytics. Offered through Google Skillshop, the program covers fundamental and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions. Earning this certification demonstrates a solid understanding of analytics best practices and the ability to leverage Google Analytics within a business context to analyze and interpret data effectively.
Includes Certification
Yes
Time to Complete
4-6 hours
Prerequisites
A Google account to access Google Skillshop and register for the Google Analytics Individual Qualification exam.
Basic knowledge of digital marketing and online analytics concepts.
Familiarity with Google Analytics interface and functionality, including understanding of reports, goals, filters, segments, and campaigns.
Completion of the Google Analytics for Beginners and Advanced Google Analytics courses offered by Google Analytics Academy (recommended but not mandatory).
Understanding of the exam guide and content areas, which include planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.
No formal education or professional experience requirements, but practical experience with Google Analytics is highly recommended.