Top Certifications for Communications Managers in 2024 (Ranked)

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Getting Certified as a Communications Manager

In the multifaceted world of corporate communication, a Communications Manager stands at the forefront of shaping and maintaining an organization's narrative. Certifications in this field serve as a testament to a professional's commitment to excellence and their mastery of the communication strategies essential in today's interconnected environment.

This guide offers a comprehensive look at the certifications that can elevate a Communications Manager's skill set, ensuring they are equipped to navigate the complexities of media relations, internal communication, crisis management, and brand messaging. By delving into the nuances of each certification, we aim to empower you to make informed decisions that align with your career goals and the evolving needs of the communication industry.

Top Communications Manager Certifications

Accredited Business Communicator (ABC)

International Association of Business Communicators (IABC)

Strategic Communication Management Professional (SCMP)

Global Communication Certification Council (GCCC)

Communication Management Professional (CMP)

Global Communication Certification Council (GCCC)

Certified Public Relations Counselor (CPRC)

Public Relations Society of America (PRSA)

Accredited in Public Relations (APR)

Public Relations Society of America (PRSA)

Digital Marketing Professional Certification

Digital Marketing Institute (DMI)

Certified Communications Professional (CCP)

International Association of Business Communicators (IABC)

Professional Certified Marketer (PCM) - Marketing Management

American Marketing Association (AMA)

Social Media Marketing Certification

Hootsuite Academy

Google Analytics Individual Qualification (IQ)

Google Skillshop

Best Communications Manager Certifications

Accredited Business Communicator (ABC)

Certification Provider

International Association of Business Communicators (IABC)

Best For

Corporate Communications Manager, Public Relations Specialist, Marketing Communications Director, Senior Communications Consultant, Brand Strategist with strategic communication experience, Internal Communications Lead

Description

The Accredited Business Communicator (ABC) certification, offered by the International Association of Business Communicators (IABC), is a prestigious professional credential that recognizes individuals with strategic communication expertise. This certification validates a communicator's ability to develop and implement communication strategies effectively, manage and solve communication challenges, and adhere to ethical practices. Candidates undergo a rigorous evaluation process, including a portfolio review and an examination, to demonstrate their proficiency in the field of business communication.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

Minimum of five years of professional experience in a communication-related role.

A bachelor's degree from an accredited institution in a related field, or equivalent work experience.

Submission of a thorough application that includes a career history and a portfolio demonstrating strategic communication work.

Completion of a written and/or oral examination that assesses strategic communication planning, implementation, and ethical considerations.

Agreement to adhere to the IABC Code of Ethics for Professional Communicators.

Maintenance of the certification through continuing professional development and periodic renewal requirements.

Strategic Communication Management Professional (SCMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Senior Communication Manager, Communication Director, Corporate Communication Executive, Public Relations Director, Vice President of Communications, Chief Communication Officer

Description

The Strategic Communication Management Professional (SCMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for seasoned communication professionals who seek to validate their strategic thinking and planning abilities. This credential recognizes expertise in managing an organization's communication strategies, including crisis communication, reputation management, and stakeholder engagement. Candidates must demonstrate a high level of knowledge and competence through a rigorous examination, ensuring they are equipped to lead communication efforts effectively at an executive level.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 11 years of experience in a professional communication role, with at least eight years of significant responsibility in a strategic communication setting

A bachelor's degree from an accredited institution in communication or a related field, which can reduce the professional experience requirement to 9 years with at least six years of strategic responsibility

For applicants without a degree, 20 years of work experience in the communication field is required, with at least eight years of strategic responsibility

Agreement to adhere to the GCCC Code of Ethics

Successful completion of the SCMP certification examination

Commitment to continuing professional development to maintain the certification

Communication Management Professional (CMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Communication Managers, Public Relations Managers, Corporate Communications Directors, Marketing Communications Managers, Internal Communications Managers, Brand Communication Leaders

Description

The Communication Management Professional (CMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for generalist, specialist, and other business communicators established in their careers as managers and looking to demonstrate their competence. The certification assesses a candidate's ability to develop, implement, and measure communication strategies effectively. It is a globally recognized credential that signifies a professional's expertise in managing and delivering strategic communications that align with organizational goals. Obtaining the CMP certification involves meeting specific educational and experience requirements, followed by passing a rigorous examination.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 6 years of experience in a communication role, with at least 2 years in a management or leadership position, or a bachelor's degree in communication (or related field) plus 4 years of experience with at least 2 years in a management or leadership role.

Adherence to the GCCC Code of Ethics.

Completion of the application process, which includes providing details of work experience and education.

Payment of the application fee.

Passing the CMP certification examination, which tests knowledge and application of communication management principles.

Commitment to continuing professional development to maintain the certification, as CMPs must recertify every three years.

Certified Public Relations Counselor (CPRC)

Certification Provider

Public Relations Society of America (PRSA)

Best For

Senior Public Relations Managers, Public Relations Directors, Communication Strategy Consultants, Vice Presidents of Communications, Senior Corporate Communications Officers, Public Relations Educators with 10+ years of experience

Description

The Certified Public Relations Counselor (CPRC) credential, offered by the Public Relations Society of America (PRSA), is a prestigious certification for senior-level public relations professionals. It recognizes advanced expertise in strategic communication planning, ethics, and leadership. Candidates must demonstrate a history of professional achievement and pass a rigorous examination. The CPRC is designed to elevate professional standards and enhance personal performance, making it a valuable asset for those looking to advance their careers in public relations.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

Membership in good standing with the Public Relations Society of America (PRSA).

A minimum of 10 years of experience in the practice or teaching of public relations.

Current APR (Accredited in Public Relations) status for at least two years before applying for the CPRC.

Submission of an application that includes a professional portfolio demonstrating strategic public relations management abilities.

Passing a rigorous peer review panel where candidates must present their portfolio and possibly defend their work and approach.

Passing a comprehensive examination that covers advanced topics in strategic communication, ethics, and leadership in public relations.

Accredited in Public Relations (APR)

Certification Provider

Public Relations Society of America (PRSA)

Best For

Public Relations Manager, Communications Director, Senior PR Specialist, Corporate Communications Professional, Marketing Communications Manager, PR Agency Account Executive

Description

The Accredited in Public Relations (APR) certification, offered by the Public Relations Society of America (PRSA), is a prestigious credential for PR professionals seeking to validate their strategic expertise and commitment to the field. This certification focuses on assessing competencies in research, planning, implementing, and evaluating public relations programs, as well as ethical and legal standards. Earning the APR involves passing a rigorous examination and a panel presentation, demonstrating a high level of proficiency in public relations practices. It is designed for seasoned professionals who wish to distinguish themselves and advance their careers.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

At least five years of paid, full-time experience in the professional practice of public relations or in the teaching or administration of public relations courses in an accredited college or university.

Bachelor's degree in a communication-specific field is preferred but not required.

Membership in the Public Relations Society of America (PRSA) or one of the other participating organizations, such as the Universal Accreditation Board (UAB).

Completion of an application to demonstrate the candidate's experience and education.

Passing the Panel Presentation, where candidates must present their portfolio to a panel of three APRs and demonstrate their knowledge, skills, and abilities in public relations.

Passing the computer-based Examination for Accreditation in Public Relations, which tests candidates' knowledge of the field.

Digital Marketing Professional Certification

Certification Provider

Digital Marketing Institute (DMI)

Best For

Marketing Coordinators, Social Media Managers, SEO Specialists, Content Marketing Strategists, Digital Marketing Assistants, Marketing Executives with 1-3 years of experience

Description

The Digital Marketing Professional Certification by the Digital Marketing Institute (DMI) is a globally recognized credential that equips professionals with the core competencies needed in digital marketing. This certification covers a broad range of topics, including SEO, social media marketing, pay-per-click (PPC), email marketing, digital strategy, and analytics. Designed for those looking to advance their careers in digital marketing, the program combines theoretical knowledge with practical skills through up-to-date industry case studies and interactive, hands-on exercises.

Includes Certification

Yes

Time to Complete

30 hours

Price

Prerequisites

A high school diploma or equivalent as a minimum educational requirement

Basic understanding of marketing principles and the internet

Proficiency in English, as the course material and examination are in English

Access to a computer and a stable internet connection for online learning modules

Completion of all modules and lessons within the DMI course framework

Passing the DMI certification exam at the end of the course

Certified Communications Professional (CCP)

Certification Provider

International Association of Business Communicators (IABC)

Best For

Senior Communication Manager, Communication Director, Corporate Communication Specialist, Public Relations (PR) Manager, Marketing Communication Strategist, Internal Communication Consultant

Description

The Certified Communications Professional (CCP) credential, offered by the International Association of Business Communicators (IABC), is a prestigious certification designed for communication practitioners committed to excellence in strategic communication management. This certification validates a professional's expertise in developing and executing communication strategies, managing stakeholder relations, and mastering the art of corporate communication. Earning the CCP signifies a high level of competence and professionalism, enhancing credibility and career prospects within the communication industry.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of six years of experience in a communication role, or two years of experience with a degree from an accredited institution in a related field

A current résumé and two letters of recommendation from peers, clients, or employers

Agreement to adhere to the IABC Code of Ethics for Professional Communicators

Completion of the application process, which includes a thorough review of work experience and qualifications

Passing the GCCC's (Global Communication Certification Council) two-step certification process, which includes a written exam and a portfolio review

Commitment to continuing professional development and recertification every three years to maintain the CCP designation

Professional Certified Marketer (PCM) - Marketing Management

Certification Provider

American Marketing Association (AMA)

Best For

Marketing Managers, Brand Managers, Marketing Directors, Marketing Strategists, Product Marketing Managers, Senior Marketing Analysts

Description

The Professional Certified Marketer (PCM) in Marketing Management, offered by the American Marketing Association (AMA), is a prestigious certification that validates an individual's expertise in strategic marketing practices and principles. It focuses on key areas such as marketing research, consumer behavior, and brand management. Earning this certification involves passing a rigorous exam, demonstrating a deep understanding of marketing operations, and a commitment to professional excellence. It is ideal for marketing professionals looking to advance their careers and stay competitive in the dynamic field of marketing.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

Bachelor’s degree in marketing or a related field, or equivalent work experience

At least 4 years of professional marketing experience

Passing score on the PCM Marketing Management exam

Commitment to abide by the AMA Professional Certified Marketer Code of Ethics

Continuing education or re-certification required every 3 years to maintain the certification

AMA membership is recommended but not mandatory

Social Media Marketing Certification

Certification Provider

Hootsuite Academy

Best For

Social Media Manager, Digital Marketing Specialist, Content Strategist, Brand Manager, Marketing Coordinator, Community Manager

Description

The Social Media Marketing Certification from Hootsuite Academy is designed to equip professionals with the skills to develop and implement effective social media strategies. This certification covers essential topics such as content creation, social media advertising, analytics, and engagement tactics. Upon completion, participants will have a comprehensive understanding of how to leverage social platforms to enhance brand presence and connect with audiences, making them valuable assets in the digital marketing landscape.

Includes Certification

Yes

Time to Complete

6 hours

Price

Prerequisites

Basic understanding of social media platforms and their use in marketing

Access to a computer and a stable internet connection for online course materials and examination

Completion of Hootsuite Platform Training (recommended but not mandatory)

No formal education or professional experience requirements

Payment of the certification exam fee

Agreement to the Hootsuite Academy terms of service and privacy policy

Google Analytics Individual Qualification (IQ)

Certification Provider

Google Skillshop

Best For

Digital Marketing Analysts, SEO Specialists, Content Marketing Managers, Data Analysts with a focus on marketing, PPC (Pay-Per-Click) Campaign Managers, E-commerce Analysts

Description

The Google Analytics Individual Qualification (IQ) is a certification that validates an individual's expertise in digital analytics and proficiency in Google Analytics. Offered through Google Skillshop, the program covers fundamental and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions. Earning this certification demonstrates a solid understanding of analytics best practices and the ability to leverage Google Analytics within a business context to analyze and interpret data effectively.

Includes Certification

Yes

Time to Complete

4-6 hours

Price

Free

Prerequisites

A Google account to access Google Skillshop and register for the Google Analytics Individual Qualification exam.

Basic knowledge of digital marketing and online analytics concepts.

Familiarity with Google Analytics interface and functionality, including understanding of reports, goals, filters, segments, and campaigns.

Completion of the Google Analytics for Beginners and Advanced Google Analytics courses offered by Google Analytics Academy (recommended but not mandatory).

Understanding of the exam guide and content areas, which include planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

No formal education or professional experience requirements, but practical experience with Google Analytics is highly recommended.

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Benefits of Having a Communications Manager Certification

Professional Validation and Expertise: A Communications Manager certification is a professional seal of approval that showcases your dedication to mastering the art of communication. It validates your skills and knowledge in the eyes of employers, clients, and colleagues, affirming that you are well-versed in the latest communication strategies and technologies.

Comprehensive Skill Enhancement: Certification courses are designed to cover a broad spectrum of communication disciplines, from public relations and corporate communications to crisis management and digital media. By obtaining a certification, you ensure that your skill set is comprehensive and up-to-date, enabling you to navigate the multifaceted challenges of the communication landscape.

Competitive Edge in the Job Market: In a field where many have similar qualifications, a Communications Manager certification can be the distinguishing factor that sets you apart. It demonstrates to potential employers your initiative to go above and beyond, making you a more attractive candidate for hiring and promotion.

Access to Exclusive Networks and Resources: Certification programs often come with the added benefit of granting you access to exclusive professional networks, industry events, and resources. These can be instrumental in expanding your professional circle, staying informed about industry developments, and finding mentorship opportunities.

Confidence in Strategic Decision-Making: The process of becoming certified equips you with both theoretical frameworks and practical tools that enhance your decision-making capabilities. With a certification, you gain the confidence to devise and implement communication strategies that can effectively shape public perception and support organizational goals.

Higher Earning Potential: Communications Managers with certifications may have the leverage to command higher salaries due to their demonstrated expertise and commitment to professional growth. This investment in your education can pay dividends in the form of financial rewards and career advancement.

Adaptability to Industry Changes: The communication field is constantly evolving with new media platforms and changing public expectations. A certification ensures that you are adept at adapting to these changes, keeping your organization at the forefront of communication best practices.

How to Choose the Best Communications Manager Certification

Selecting the right certification as a Communications Manager is a strategic move that can significantly enhance your professional credibility and open up new avenues for career advancement. In the dynamic field of communications, certifications can help you stay ahead of the curve, showcase your commitment to professional development, and provide you with the latest tools and methodologies. The following tips are designed to guide you through the process of choosing a certification that is tailored to your professional needs and that will give you a competitive edge in the communications landscape.

Assess Skill Gaps and Specialization: Begin by evaluating your existing skills and identifying any gaps that a certification could fill. Consider whether you want to specialize in a particular area of communications, such as crisis communication, digital media, or public relations. Choose a certification that will not only address your current skill gaps but also help you specialize and stand out in your desired niche.
Industry Relevance and Future-Proofing: Look for certifications that are highly regarded within the communications industry and that will remain relevant as the field evolves. Opt for programs that incorporate emerging trends, such as social media analytics, digital marketing, or multimedia storytelling, ensuring that your skills stay up-to-date in an ever-changing digital landscape.
Accreditation and Credibility: Prioritize certifications from accredited institutions or esteemed industry organizations. A certification from a reputable source can enhance your resume and assure employers of the quality and rigor of your training. It's also a testament to your dedication to maintaining high professional standards.
Networking and Professional Development Opportunities: Consider certifications that offer more than just coursework. Look for programs that provide access to professional networks, mentorship, and industry events. These opportunities can be invaluable for career growth, offering you the chance to connect with industry leaders and like-minded professionals.
Return on Investment (ROI): Evaluate the potential return on investment of the certification. Consider the cost, time commitment, and how the certification will enhance your job performance and marketability. A worthwhile certification should open doors to higher-paying roles, more responsibilities, and better job security, ultimately offsetting the initial investment.

Preparing for Your Communications Manager Certification

Earning a certification as a Communications Manager is a strategic move to enhance your professional credibility and skill set. It's a process that requires dedication, a clear vision of your career trajectory, and a commitment to continuous learning. Whether you're aiming to solidify your expertise in strategic communication, crisis management, or digital media, preparing for a certification will demand a focused and disciplined approach. Here's how you can gear up to make the most of your certification journey and emerge as a more competent and confident Communications Manager.

Define Your Certification Goals: Before embarking on the certification process, it's crucial to understand why you're pursuing this credential. Are you looking to advance in your current role, pivot to a new area within communications, or gain recognition for your expertise? Identifying your goals will not only help you select the right certification but also keep you motivated throughout the preparation phase. With clear goals, you can tailor your study efforts to areas that will benefit your career the most.

Develop a Comprehensive Study Schedule: Once you've chosen a certification, create a detailed study schedule that aligns with the exam content outline. Break down the syllabus into topics and subtopics, and allocate time slots for each, ensuring a balanced coverage of all areas. Consistency is key, so set aside regular study times each week and stick to them. Incorporate review sessions and mock exams into your plan to test your knowledge and build confidence as the exam approaches.

Utilize Diverse Learning Resources: Don't limit yourself to the official study materials. Expand your preparation by tapping into a variety of resources such as books, industry journals, online courses, and webinars that cover the latest trends and best practices in communications. This will not only enrich your knowledge base but also expose you to different teaching styles and perspectives, which can be beneficial for understanding complex concepts.

Network with Industry Professionals: Join professional associations, LinkedIn groups, or local chapters dedicated to communications professionals. Networking with peers and industry veterans can provide insider insights into the certification process, study tips, and even career advice. Engaging in discussions and sharing experiences can also help clarify concepts and offer real-world applications of the theories you're studying.

Apply Learning to Practical Scenarios: Theory is important, but the ability to apply what you've learned to practical situations is what truly sets you apart as a Communications Manager. Seek opportunities to implement the strategies and tools from your certification studies in your current job or through volunteer projects. This hands-on experience will not only reinforce your learning but also demonstrate your growing expertise to current or potential employers.

Certification FAQs for Communications Managers

Is getting a Communications Manager certification worth it?

The worth of a Communications Manager certification hinges on your career objectives, experience level, and the nuances of your industry. For newcomers, it can impart crucial insights, familiarize you with industry jargon, and clarify the role's expectations. For seasoned professionals, it's a vehicle for skill enhancement, focusing on a niche within communications, or showcasing dedication to ongoing professional growth.

Certifications can bolster your professional standing and distinguish your profile in a field where strategic communication and media savvy are paramount. When combined with relevant experience, a certification can signal to employers your commitment to excellence and staying abreast of communication trends and best practices.

Do you need a certification to get a job as a Communications Manager?

Certifications are not strictly required to become a Communications Manager, but they can be a valuable asset. They demonstrate a commitment to the profession and a mastery of industry standards, which can be particularly beneficial for those with less experience in communications roles.

Employers often prioritize candidates with a strong portfolio of successful communication campaigns and proven strategic thinking. However, a certification can complement this experience, showcasing a formal understanding of communication principles and techniques. For those looking to stand out or pivot into communications management from another field, a relevant certification could provide a significant advantage.

Can Communications Manager certifications help pivoters make the transition into Marketing from another career path?

Yes, certifications for Communications Managers can be a strategic asset when transitioning from a different career. They provide targeted knowledge in areas like strategic communication, public relations, and digital media, which are crucial for the role. Certifications can also showcase a proactive commitment to mastering industry-specific skills and concepts, making candidates more attractive to employers. Additionally, the collaborative projects and networking opportunities within these programs can facilitate connections and practical experience, further easing the career shift into communications management.

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Communications Manager Certifications

Getting Started as a Communications Manager

Getting Certified as a Communications Manager

Top Communications Manager Certifications

Best Communications Manager Certifications

Accredited Business Communicator (ABC)

Strategic Communication Management Professional (SCMP)

Communication Management Professional (CMP)

Certified Public Relations Counselor (CPRC)

Accredited in Public Relations (APR)

Digital Marketing Professional Certification

Certified Communications Professional (CCP)

Professional Certified Marketer (PCM) - Marketing Management

Social Media Marketing Certification

Google Analytics Individual Qualification (IQ)

Track Certifications for Free with Teal

Benefits of Having a Communications Manager Certification

How to Choose the Best Communications Manager Certification

Preparing for Your Communications Manager Certification

Certification FAQs for Communications Managers

Is getting a Communications Manager certification worth it?

Do you need a certification to get a job as a Communications Manager?

Can Communications Manager certifications help pivoters make the transition into Marketing from another career path?

Related Certification Lists