Digital Product Owner Certifications

Explore the top Digital Product Owner certifications that are important to a successful career.

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Getting Certified as a Digital Product Owner

As the digital landscape continues to expand, the role of a Digital Product Owner has become increasingly vital in steering product success and innovation. Obtaining certifications is a key step in not only validating your expertise but also distinguishing yourself in a competitive market.

This guide is crafted to help you navigate the diverse certification options available, aligning them with your career goals and the specific needs of the digital product ownership domain. Whether you're embarking on this career path or seeking to enhance your skills, understanding the value and impact of these certifications is essential for achieving professional excellence.

Top Digital Product Owner Certifications

Certified Business Relationship Manager (CBRM)
Business Relationship Management Institute (BRMI)
Google Certified Professional Cloud Architect
Google Cloud
Microsoft Certified: Azure DevOps Engineer Expert
Microsoft
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified Product Marketing Manager (CPMM)
Association of International Product Marketing and Management (AIPMM)
New Product Development Professional (NPDP) Certification
Product Development and Management Association (PDMA)
Professional Scrum Product Owner (PSPO)
Scrum.org
Certified Software Quality Analyst (CSQA)
Quality Assurance Institute (QAI)
Certified Change Management Professional (CCMP)
Association of Change Management Professionals (ACMP)
Certified Analytics Professional (CAP)
International Institute for Analytics

Best Digital Product Owner Certifications

Certified Business Relationship Manager (CBRM)

Certification Provider
Business Relationship Management Institute (BRMI)
Best For
Senior Business Relationship Managers, IT Relationship Managers, Experienced BRM Consultants, Strategic Partnership Managers, Business Transformation Managers, Senior Project/Program Managers
Description
The Certified Business Relationship Manager (CBRM) is a prestigious certification offered by the Business Relationship Management Institute (BRMI) that equips professionals with advanced strategies and tools to foster effective business relationships. This certification delves into the art and science of business value creation, emphasizing relationship management as a strategic capability. It is designed for seasoned BRMs who aim to drive business transformation and growth through influential partnerships and a deep understanding of business needs and IT capabilities. The CBRM certification involves rigorous training and examination, ensuring that certified professionals are adept at shaping business demand and delivering high-impact business outcomes.
Includes Certification
Yes
Time to Complete
40 hours
Price
Prerequisites
  • Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.
  • Minimum of one year of work experience in a business relationship management role after becoming a BRMP.
  • Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).
  • Understanding of the BRM Body of Knowledge (BRMBOK).
  • Pass the CBRM certification exam.
  • Commitment to adhere to the BRMI Code of Ethics.

    • Google Certified Professional Cloud Architect

    Certification Provider
    Google Cloud
    Best For
    Cloud Architect, Solutions Architect, Cloud Engineer, IT Project Manager with cloud focus, Data Engineer with Google Cloud experience, DevOps Engineer with interest in cloud architecture
    Description
    The Google Certified Professional Cloud Architect certification validates an individual's ability to design, develop, and manage robust, secure, scalable, highly available, and dynamic solutions to drive business objectives on Google Cloud. It demonstrates expertise in cloud architecture and Google technology, requiring proficiency in all aspects of cloud computing. Candidates must design and plan a cloud solution architecture, manage and provision the cloud solution infrastructure, ensure compliance and security, analyze and optimize technical and business processes, and manage implementations of cloud architecture. This certification is ideal for those looking to showcase their cloud skills in a rapidly evolving industry.
    Includes Certification
    Yes
    Time to Complete
    100 hours
    Price
    $200
    Prerequisites
  • Understanding of cloud architecture and Google Cloud Platform.
  • Ability to design, plan, manage, and provision a cloud solution infrastructure.
  • Knowledge of security and compliance fundamentals as they pertain to Google Cloud.
  • Experience with software development methodologies and approaches including multi-tiered distributed applications which span multi-cloud or hybrid environments.
  • Proficiency in at least one general-purpose programming language.
  • No formal education or certification prerequisites, but recommended 3+ years of industry experience including 1+ years designing and managing solutions using Google Cloud.

    • Microsoft Certified: Azure DevOps Engineer Expert

    Certification Provider
    Microsoft
    Best For
    DevOps Engineers, Azure Cloud Engineers, Software Engineers with DevOps focus, IT Project Managers with Azure experience, Site Reliability Engineers (SREs), System Administrators transitioning to DevOps roles
    Description
    The Microsoft Certified: Azure DevOps Engineer Expert certification is designed for professionals who combine people, process, and technologies to continuously deliver valuable products and services that meet end user needs and business objectives. This certification validates expertise in designing and implementing strategies for collaboration, code, infrastructure, source control, security, compliance, continuous integration, testing, delivery, monitoring, and feedback. Candidates should be proficient with Agile practices and familiar with both Azure administration and Azure development. This certification requires a strong understanding of DevOps practices and tools, emphasizing their application within the Azure ecosystem.
    Includes Certification
    Yes
    Time to Complete
    150-200 hours
    Price
    $165
    Prerequisites
  • Passing the AZ-400: Designing and Implementing Microsoft DevOps Solutions exam
  • Strong understanding of Agile practices
  • Proficiency in Azure administration and Azure development
  • Experience with implementing DevOps practices and tools, particularly in an Azure environment
  • Familiarity with version control, configuration management, build, release, and infrastructure as code
  • Understanding of core DevOps principles, including continuous integration, continuous delivery, and continuous feedback mechanisms

    • Project Management Professional (PMP)

    Certification Provider
    Project Management Institute (PMI)
    Best For
    Project Managers, Senior Project Managers, Project Coordinators, Project Analysts, Program Managers, Project Team Leaders
    Description
    The Project Management Professional (PMP) certification, offered by the Project Management Institute (PMI), is a globally recognized credential for project managers. It signifies a professional’s ability to manage projects efficiently, leading to successful outcomes. The certification process assesses a candidate's understanding of key project management concepts, methodologies, and best practices, as outlined in PMI's PMBOK Guide. Earning a PMP certification requires meeting education and experience requirements, passing a rigorous exam, and committing to ongoing professional development.
    Includes Certification
    Yes
    Time to Complete
    60-120 hours
    Price
    $555
    Prerequisites
  • A secondary degree (high school diploma, associate’s degree, or the global equivalent)
  • 7,500 hours leading and directing projects
  • 35 hours of project management education, or CAPM Certification
  • Alternatively, a four-year degree
  • 4,500 hours leading and directing projects
  • 35 hours of project management education, or CAPM Certification

    • Certified Product Marketing Manager (CPMM)

    Certification Provider
    Association of International Product Marketing and Management (AIPMM)
    Best For
    Product Marketing Manager, Brand Manager, Product Manager with marketing focus, Marketing Strategist, Product Marketing Consultant, Marketing Manager with product development experience
    Description
    The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. It focuses on core competencies such as strategic marketing, product lifecycle management, and go-to-market strategies. The certification process involves rigorous coursework and an examination, equipping professionals with the skills to effectively manage and market products across diverse industries and competitive markets.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A bachelor's degree or equivalent work experience is recommended but not required.
  • Experience in product management, marketing, or a related field is beneficial.
  • Membership in the Association of International Product Marketing and Management (AIPMM) is required to access certification resources and exam.
  • Completion of the CPMM preparatory course or workshop offered by AIPMM or an approved provider.
  • Passing the Certified Product Marketing Manager examination.
  • Agreement to adhere to the AIPMM Code of Ethics.

    • New Product Development Professional (NPDP) Certification

    Certification Provider
    Product Development and Management Association (PDMA)
    Best For
    Product Managers, Innovation Managers, R&D Managers, Product Development Engineers with 2+ years of experience, Marketing Managers involved in product strategy, Project Managers overseeing product development initiatives
    Description
    The New Product Development Professional (NPDP) Certification, offered by the Product Development and Management Association (PDMA), is a credential that recognizes expertise in product development and innovation. It is designed for professionals seeking to validate their skills in creating and bringing new products to market. The certification covers key areas such as strategy, portfolio management, new products process, tools and metrics, market research, and lifecycle management. Earning the NPDP demonstrates a commitment to industry best practices and continuous improvement in the field of product development.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A bachelor's degree or equivalent experience is required; candidates with a degree must have at least two years of professional experience in product development or innovation.
  • Candidates without a bachelor's degree must have at least five years of professional experience in product development or innovation.
  • Completion of a PDMA-approved NPDP training course or equivalent is recommended but not mandatory.
  • Understanding of key concepts in product development and innovation, as outlined in the NPDP Body of Knowledge.
  • Passing the NPDP certification exam, which assesses knowledge in strategy, portfolio management, new products process, tools and metrics, market research, and lifecycle management.
  • Maintenance of certification through earning professional development hours (PDHs) for recertification every three years.

    • Professional Scrum Product Owner (PSPO)

    Certification Provider
    Scrum.org
    Best For
    Product Owners, Scrum Masters, Agile Coaches, Project Managers with Agile experience, Business Analysts, Product Managers
    Description
    The Professional Scrum Product Owner (PSPO) certification from Scrum.org is a globally recognized credential that validates an individual's expertise in Scrum, an agile framework for developing, delivering, and sustaining complex products. This certification focuses on the role of the Product Owner, emphasizing value-driven product management, stakeholder communication, and vision shaping. Candidates will learn how to effectively manage product backlogs, maximize return on investment (ROI), and achieve desired outcomes in a Scrum environment. The PSPO is ideal for those looking to demonstrate their proficiency in the principles and practices of Scrum Product Ownership.
    Includes Certification
    Yes
    Time to Complete
    16 hours
    Price
    $200
    Prerequisites
  • No formal prerequisites are required to take the PSPO I assessment.
  • Familiarity with Scrum is recommended and can be gained through reading the Scrum Guide and practicing Scrum.
  • Understanding of product ownership in a Scrum context, which can be enhanced by taking a Professional Scrum Product Owner course (optional but beneficial).
  • Passing the PSPO I assessment is required to achieve the certification.
  • After passing PSPO I, individuals can pursue advanced certifications like PSPO II and PSPO III, which have PSPO I as a prerequisite.
  • Commitment to continuous improvement through ongoing education and practice in Scrum Product Ownership.

    • Certified Software Quality Analyst (CSQA)

    Certification Provider
    Quality Assurance Institute (QAI)
    Best For
    Software Quality Analysts, Quality Assurance Managers, Senior Test Engineers, QA Project Leads, Software Development Engineers in Test (SDET) with 2+ years of experience, IT Quality Professionals
    Description
    The Certified Software Quality Analyst (CSQA) certification, offered by the Quality Assurance Institute (QAI), is a professional credential that validates an individual's comprehensive understanding of software quality principles and practices. This certification focuses on key areas such as quality leadership, quality assurance processes, project management, and quality control. It is designed for experienced professionals seeking to affirm their expertise in developing and maintaining software quality standards, and it involves passing a rigorous examination that tests the candidate's knowledge and application of software quality practices.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A four-year degree from an accredited college-level institution plus two years of experience in the information services field
  • A three-year degree from an accredited college and three years of experience in the information services field
  • A two-year degree from an accredited college and four years of experience in the information services field
  • Six years of direct experience in the information services field
  • Agree to adhere to the QAI Code of Ethics for IT professionals
  • Pass the CSQA certification examination

    • Certified Change Management Professional (CCMP)

    Certification Provider
    Association of Change Management Professionals (ACMP)
    Best For
    Change Management Consultants, Organizational Development Specialists, Project Managers with change management responsibilities, Human Resources Professionals involved in organizational change, Business Transformation Managers, Senior Executives overseeing change initiatives
    Description
    The Certified Change Management Professional (CCMP) is a globally recognized credential offered by the Association of Change Management Professionals (ACMP). This certification is designed for individuals specializing in change management who wish to demonstrate their expertise and commitment to the discipline. It focuses on validating a candidate's knowledge of ACMP's Standard for Change Management© and their ability to apply best practices in initiating, managing, and sustaining change in organizations. Obtaining the CCMP requires meeting specific educational and professional experience criteria, as well as passing a comprehensive exam.
    Includes Certification
    Yes
    Time to Complete
    Price
    $595
    Prerequisites
  • Bachelor’s degree or equivalent and a minimum of 3 years (4200 hours) of change management experience within the last 7 years
  • Secondary education (high school diploma, associate’s degree or global equivalent) and a minimum of 5 years (7000 hours) of change management experience within the last 7 years
  • Completion of 21 hours of instructor-led change management training aligned with the ACMP’s Standard for Change Management© within the last 7 years
  • Agreement to adhere to the ACMP Code of Ethics
  • Completion and submission of the CCMP application and payment of the application fee
  • Passing the CCMP examination

    • Certified Analytics Professional (CAP)

    Certification Provider
    International Institute for Analytics
    Best For
    Data Analysts, Business Intelligence Analysts, Analytics Consultants, Data Scientists with 3-5 years experience, Operations Research Analysts, Marketing Analysts
    Description
    The Certified Analytics Professional (CAP) is a globally recognized credential offered by the International Institute for Analytics. It validates an individual's expertise in the analytics process, from framing business and analytics problems to acquiring data, methodology, model building, deployment, and model lifecycle management. CAP certification is designed for analytics practitioners who want to establish credibility and expertise in the field of data analytics. Candidates must pass a rigorous exam and adhere to a code of ethics, ensuring a high standard of professional practice.
    Includes Certification
    Yes
    Time to Complete
    150 hours
    Price
    $695
    Prerequisites
  • A bachelor’s degree or higher in a related field, or equivalent experience.
  • A minimum of three years of professional analytics-related experience for those with a master's degree or higher, or five years for those with a bachelor's degree.
  • Agreement to adhere to the CAP Code of Ethics.
  • Submission of a CAP application and application fee.
  • Passing the CAP examination.
  • Commitment to continuous education and renewal of the certification every three years.

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    Benefits of Having a Digital Product Owner Certification

    In the fast-paced and ever-evolving world of digital product ownership, distinguishing yourself can be as vital as your ability to manage a digital product. Earning a certification as a Digital Product Owner is not merely about adding another credential to your resume; it’s about validating your expertise, enhancing your professional credibility, and deepening your understanding of industry practices. For job seekers and aspiring Digital Product Owners, a certification can be the key differentiator that sets you apart in the competitive job market, equipping you with the latest skills and knowledge to thrive in this dynamic field. Let’s delve into the key benefits of obtaining a Digital Product Owner certification and how it can accelerate your career growth.

    Industry Recognition and Credibility: A Digital Product Owner certification from a reputable organization is a testament to your dedication and proficiency in the field. It signals to employers and peers that you possess a validated understanding of digital product ownership best practices, thereby enhancing your credibility in the industry.

    Enhanced Skill Set and Knowledge: Certifications offer structured learning on various facets of digital product ownership, from Agile frameworks to digital transformation strategies. They help in bridging knowledge gaps and staying abreast of the latest industry trends, ensuring you have the skills to tackle complex digital product challenges.

    Career Advancement and Opportunities: Certifications can unlock new career opportunities, especially for those transitioning into digital product ownership from other fields. They can be a significant asset in job applications, promotions, and salary negotiations, showcasing your commitment to professional growth.

    Networking and Community Engagement: Many certification programs provide access to professional networks and communities. This can be invaluable for building connections, learning from industry experts, and gaining insights into diverse digital product ownership practices.

    Building Confidence and Competence: The journey of earning a certification can bolster your confidence in your digital product ownership capabilities. It reassures you and potential employers of your competence to lead and manage digital products effectively, equipping you with both the theoretical and practical tools needed for success.

    How to Choose the Best Digital Product Owner Certification

    Choosing the right certification as a Digital Product Owner is a strategic decision that can significantly influence your career path. With a multitude of certifications available, each offering distinct advantages, the challenge lies in selecting one that aligns with your career goals, enhances your existing skills, and meets the specific requirements of the roles you aim to pursue. This section provides practical tips to help you navigate the selection process, ensuring that your chosen certification not only complements your professional background but also accelerates your career progression.
    • Align with Career Goals: Determine how a certification aligns with your long-term career objectives. If you aspire to lead product teams, seek certifications that emphasize leadership, strategic planning, and stakeholder management. For those focused on the technical side, look for certifications that enhance your expertise in areas like user experience (UX) design, data analytics, or software development.
    • Relevance to Industry Trends: Select a certification that is pertinent to current and emerging trends in the digital product landscape. For example, certifications that cover Agile methodologies, digital transformation, or customer-centric design can be particularly valuable. Staying abreast of industry trends ensures that your skills remain relevant and competitive.
    • Accreditation and Recognition: Evaluate the accreditation of the certification program. Opt for certifications from reputable institutions or organizations that are well-regarded in the field of digital product management. This ensures that your certification is credible and recognized by employers and peers alike.
    • Practical Application and Networking Opportunities: Choose certifications that offer practical, hands-on experience and opportunities for networking. The ability to apply theoretical knowledge in real-world scenarios and connect with other professionals can greatly enhance the value of the certification and provide additional career benefits.
    • Feedback from Certified Professionals: Seek insights from colleagues or mentors who have completed the certifications you are considering. Their experiences with the coursework, the practical benefits, and the impact on their careers can provide valuable guidance and help you make an informed decision.

    Preparing for Your Digital Product Owner Certification

    Preparing for a Digital Product Owner certification is a strategic endeavor that goes beyond merely enrolling in a course. It requires a focused approach to studying, a clear understanding of your career goals, and active engagement with the broader Digital Product Owner community. Whether you're aiming to solidify your foundational knowledge or specialize in areas like Agile methodologies or digital product lifecycle management, these guidelines will help you effectively prepare for your certification, ensuring you not only pass the exam but also apply the learnings in your professional journey.

    Set Clear Objectives: Before diving into the study material, define what you aim to achieve with your certification. Are you looking to enhance your understanding of digital product ownership, or are you focusing on mastering specific methodologies like Agile or Lean? Clear objectives will help you tailor your study plan and concentrate on the most pertinent topics, ensuring your efforts are aligned with your career aspirations.

    Create a Structured Study Plan: Develop a comprehensive study plan that outlines all the key areas covered in the certification curriculum. Break down the material into manageable sections and allocate specific time slots for each topic. This structured approach will help you systematically cover the coursework without feeling overwhelmed. Be sure to include time for review sessions and practice exams to reinforce your understanding and gauge your readiness.

    Engage with the Digital Product Owner Community: Interacting with fellow Digital Product Owners can provide invaluable insights that complement your course material. Join study groups, participate in online forums, and attend webinars or workshops. Engaging with the community allows you to gain different perspectives, clarify doubts, and receive practical tips from those who have already navigated the certification process.

    Practical Application: Apply the concepts you learn to real-world scenarios whenever possible. This could involve working on case studies, participating in simulations, or integrating the principles into your current projects. Practical application not only deepens your understanding but also enhances retention of the material, making it easier to recall during the exam and in your professional practice.

    By following these guidelines, you'll be well-equipped to tackle your Digital Product Owner certification with confidence, ensuring that you gain not only the credential but also the practical skills to excel in your career.

    Certification FAQs for Digital Product Owners

    Is getting a Digital Product Owner certification worth it?

    The value of a Digital Product Owner certification depends on your career stage, goals, and market demands. For beginners, it offers foundational knowledge, industry terminology, and a clearer understanding of the role, acting as a gateway into the field. For seasoned professionals, it can update skills, specialize in areas like agile methodologies, or show a commitment to continuous learning and professional growth.

    Certifications can also boost your credibility and make your resume stand out to recruiters and hiring managers. In the competitive landscape of digital product ownership, a certification can be a key differentiator, especially when combined with relevant experience and skills.

    Do you need a certification to get a job as a Digital Product Owner?

    While a certification is not always a mandatory requirement for securing a job as a Digital Product Owner, it can certainly be advantageous. It can provide you with an edge in job applications, particularly if you're transitioning from a different career path or lack direct experience in digital product ownership. Certifications can help prove your knowledge and dedication to the field, especially in cases where your work experience might not directly align with the role.

    That said, many employers value practical experience, leadership abilities, and a track record of success in digital product-related roles as much as, if not more than, formal certifications. In many cases, a combination of relevant experience, demonstrable skills, and a certification can be the most effective way to showcase your capabilities as a Digital Product Owner.

    Can Digital Product Owner certifications help pivoters make the transition into Product from another career path?

    Yes, Digital Product Owner certifications can be particularly beneficial for professionals looking to transition from a different career path into this role. These certifications often cover essential principles, methodologies, and frameworks used in digital product ownership, providing a solid foundation for those new to the field. They can help bridge knowledge gaps and demonstrate to potential employers your commitment to acquiring the necessary skills for the role. Moreover, the networking opportunities that often come with these certification programs can be invaluable in making the career transition smoother.
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