Digital Strategist Certifications

Explore the top Digital Strategist certifications that are important to a successful career.

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Getting Certified as a Digital Strategist

As the digital landscape continues to expand and evolve, becoming a certified Digital Strategist is more crucial than ever for standing out in a competitive market. Certifications not only validate your expertise but also provide a structured pathway to mastering essential skills, from data analytics to strategic planning.

This guide is designed to help you navigate the diverse certification options available, aligning them with your career goals and the ever-changing demands of the digital strategy field. Whether you're just beginning your journey or seeking to enhance your proficiency, understanding the value and impact of these certifications is key to advancing your career as a Digital Strategist.

Top Digital Strategist Certifications

Google Analytics Individual Qualification (IQ)
Google
Certified Digital Marketing Professional
Digital Marketing Institute
Certified Marketing Management Professional (CMMP)
International Institute of Marketing Professionals (IIMP)
Strategic Communication Management Professional (SCMP)
Global Communication Certification Council (GCCC)
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified Business Relationship Manager (CBRM)
Business Relationship Management Institute (BRMI)
Certified Change Management Professional (CCMP)
Association of Change Management Professionals (ACMP)
Google Certified Professional Cloud Architect
Google Cloud
Certified Information Systems Auditor (CISA)
Information Systems Audit and Control Association (ISACA)
Microsoft Certified: Azure DevOps Engineer Expert
Microsoft

Best Digital Strategist Certifications

Google Analytics Individual Qualification (IQ)

Certification Provider
Google
Best For
Digital Marketing Analysts, SEO Specialists, Content Marketing Managers, Data Analysts with a focus on marketing, PPC (Pay-Per-Click) Campaign Managers, Social Media Managers
Description
The Google Analytics Individual Qualification (IQ) is a certification that validates an individual's expertise in digital analytics and proficiency in using Google Analytics. Aimed at professionals seeking to demonstrate their analytical skills, the certification covers fundamental and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions. Obtaining this certification involves passing an exam that tests one's knowledge of the platform, offering a credential that is widely recognized in the field of data analysis and digital marketing.
Includes Certification
Yes
Time to Complete
10-30 hours
Price
Free
Prerequisites
  • A valid Google account to access the Google Analytics Academy platform.
  • Completion of the Google Analytics for Beginners and Advanced Google Analytics courses offered by Google Analytics Academy (recommended but not mandatory).
  • Understanding of basic digital marketing and web analytics concepts.
  • Familiarity with the Google Analytics interface and functionality.
  • There are no formal education or professional experience requirements.
  • Passing the Google Analytics Individual Qualification exam, which is free of charge.

    • Certified Digital Marketing Professional

    Certification Provider
    Digital Marketing Institute
    Best For
    Marketing Coordinator, Social Media Manager, Content Marketing Specialist, SEO Specialist, Digital Marketing Analyst, Marketing Executive
    Description
    The Certified Digital Marketing Professional certification, offered by the Digital Marketing Institute, equips individuals with essential digital marketing skills. This globally recognized program covers key areas such as SEO, social media marketing, pay-per-click (PPC), email marketing, digital analytics, and content marketing. Designed for those looking to advance their digital marketing careers, the course provides practical knowledge and up-to-date strategies to effectively engage online audiences and drive business growth.
    Includes Certification
    Yes
    Time to Complete
    30 hours
    Price
    Prerequisites
  • No formal educational requirements, but a basic understanding of marketing principles may be beneficial
  • Proficiency in English, as the course material and examination are in English
  • Access to a computer and a stable internet connection to complete the online course
  • Completion of all modules within the course to be eligible for the certification exam
  • Payment of the course and examination fees
  • Agreement to the Digital Marketing Institute's terms and conditions for certification

    • Certified Marketing Management Professional (CMMP)

    Certification Provider
    International Institute of Marketing Professionals (IIMP)
    Best For
    Marketing Managers, Brand Managers, Product Managers, Marketing Directors, Digital Marketing Professionals, Marketing Consultants with 2+ years of experience
    Description
    The Certified Marketing Management Professional (CMMP) designation, offered by the International Institute of Marketing Professionals (IIMP), is a globally recognized certification that validates an individual's expertise in marketing management. This program is designed for marketing professionals seeking to enhance their strategic and managerial skills. It covers core concepts such as marketing planning, execution, and control, along with advanced topics like international marketing and digital marketing strategies. The CMMP certification requires a combination of formal education, experience, and passing a comprehensive exam, ensuring that certified professionals meet a high standard of marketing proficiency.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A bachelor’s degree in marketing or a related field from an accredited institution.
  • A minimum of two years of professional marketing management experience.
  • Completion of a pre-determined number of continuing professional development (CPD) hours in marketing.
  • Passing the CMMP examination, which assesses knowledge of marketing concepts and management skills.
  • Agreement to adhere to the IIMP's professional code of ethics.
  • Maintenance of certification through ongoing education and professional development activities.

    • Strategic Communication Management Professional (SCMP)

    Certification Provider
    Global Communication Certification Council (GCCC)
    Best For
    Senior Communication Manager, Director of Corporate Communications, Communication Strategy Consultant, Vice President of Communications, Chief Communication Officer, Public Relations Executive
    Description
    The Strategic Communication Management Professional (SCMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for seasoned communication professionals who seek to validate their strategic thinking and planning abilities. This certification emphasizes expertise in managing an organization's communication strategies, including crisis communication, reputation management, and stakeholder engagement. Candidates must demonstrate a high level of knowledge and competence through a rigorous examination, ensuring they are equipped to lead communication efforts effectively at an executive level.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum of 11 years of experience in a professional communication role, with at least eight years of significant responsibility in strategic communication management
  • A bachelor's degree from an accredited institution in communication or a related field, which can reduce the professional experience requirement to 9 years with at least six years of significant responsibility
  • For applicants without a degree, 13 years of work experience in a professional communication role with at least eight years of significant strategic communication management responsibility is required
  • Agreement to adhere to the GCCC Code of Ethics
  • Successful completion of the SCMP certification examination
  • Commitment to continuing professional development and recertification every three years

    • Project Management Professional (PMP)

    Certification Provider
    Project Management Institute (PMI)
    Best For
    Project Managers, Senior Project Managers, Project Coordinators, Project Analysts, Program Managers, Project Team Leaders
    Description
    The Project Management Professional (PMP) certification, offered by the Project Management Institute (PMI), is a globally recognized credential for project managers. It signifies a professional’s ability to manage projects efficiently, leading to successful outcomes. The certification process assesses a candidate's understanding of key project management concepts, methodologies, and best practices, as outlined in PMI's PMBOK Guide. Earning a PMP certification requires meeting education and experience requirements, passing a rigorous exam, and committing to ongoing professional development.
    Includes Certification
    Yes
    Time to Complete
    60-120 hours
    Price
    $555
    Prerequisites
  • A secondary degree (high school diploma, associate’s degree, or the global equivalent)
  • 7,500 hours leading and directing projects
  • 35 hours of project management education, or CAPM Certification
  • Alternatively, a four-year degree
  • 4,500 hours leading and directing projects
  • 35 hours of project management education, or CAPM Certification

    • Certified Business Relationship Manager (CBRM)

    Certification Provider
    Business Relationship Management Institute (BRMI)
    Best For
    Senior Business Relationship Managers, IT Relationship Managers, Experienced BRM Consultants, Strategic Partnership Managers, Business Transformation Managers, Senior Project/Program Managers
    Description
    The Certified Business Relationship Manager (CBRM) is a prestigious certification offered by the Business Relationship Management Institute (BRMI) that equips professionals with advanced strategies and tools to foster effective business relationships. This certification delves into the art and science of business value creation, emphasizing relationship management as a strategic capability. It is designed for seasoned BRMs who aim to drive business transformation and growth through influential partnerships and a deep understanding of business needs and IT capabilities. The CBRM certification involves rigorous training and examination, ensuring that certified professionals are adept at shaping business demand and delivering high-impact business outcomes.
    Includes Certification
    Yes
    Time to Complete
    40 hours
    Price
    Prerequisites
  • Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.
  • Minimum of one year of work experience in a business relationship management role after becoming a BRMP.
  • Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).
  • Understanding of the BRM Body of Knowledge (BRMBOK).
  • Pass the CBRM certification exam.
  • Commitment to adhere to the BRMI Code of Ethics.

    • Certified Change Management Professional (CCMP)

    Certification Provider
    Association of Change Management Professionals (ACMP)
    Best For
    Change Management Consultants, Organizational Development Specialists, Project Managers with change management responsibilities, Human Resources Professionals involved in organizational change, Business Transformation Managers, Senior Executives overseeing change initiatives
    Description
    The Certified Change Management Professional (CCMP) is a globally recognized credential offered by the Association of Change Management Professionals (ACMP). This certification is designed for individuals specializing in change management who wish to demonstrate their expertise and commitment to the discipline. It focuses on validating a candidate's knowledge of ACMP's Standard for Change Management© and their ability to apply best practices in initiating, managing, and sustaining change in organizations. Obtaining the CCMP requires meeting specific educational and professional experience criteria, as well as passing a comprehensive exam.
    Includes Certification
    Yes
    Time to Complete
    Price
    $595
    Prerequisites
  • Bachelor’s degree or equivalent and a minimum of 3 years (4200 hours) of change management experience within the last 7 years
  • Secondary education (high school diploma, associate’s degree or global equivalent) and a minimum of 5 years (7000 hours) of change management experience within the last 7 years
  • Completion of 21 hours of instructor-led change management training aligned with the ACMP’s Standard for Change Management© within the last 7 years
  • Agreement to adhere to the ACMP Code of Ethics
  • Completion and submission of the CCMP application and payment of the application fee
  • Passing the CCMP examination

    • Google Certified Professional Cloud Architect

    Certification Provider
    Google Cloud
    Best For
    Cloud Architect, Solutions Architect, Cloud Engineer, IT Project Manager with cloud focus, Data Engineer with Google Cloud experience, DevOps Engineer with interest in cloud architecture
    Description
    The Google Certified Professional Cloud Architect certification validates an individual's ability to design, develop, and manage robust, secure, scalable, highly available, and dynamic solutions to drive business objectives on Google Cloud. It demonstrates expertise in cloud architecture and Google technology, requiring proficiency in all aspects of cloud computing. Candidates must design and plan a cloud solution architecture, manage and provision the cloud solution infrastructure, ensure compliance and security, analyze and optimize technical and business processes, and manage implementations of cloud architecture. This certification is ideal for those looking to showcase their cloud skills in a rapidly evolving industry.
    Includes Certification
    Yes
    Time to Complete
    100 hours
    Price
    $200
    Prerequisites
  • Understanding of cloud architecture and Google Cloud Platform.
  • Ability to design, plan, manage, and provision a cloud solution infrastructure.
  • Knowledge of security and compliance fundamentals as they pertain to Google Cloud.
  • Experience with software development methodologies and approaches including multi-tiered distributed applications which span multi-cloud or hybrid environments.
  • Proficiency in at least one general-purpose programming language.
  • No formal education or certification prerequisites, but recommended 3+ years of industry experience including 1+ years designing and managing solutions using Google Cloud.

    • Certified Information Systems Auditor (CISA)

    Certification Provider
    Information Systems Audit and Control Association (ISACA)
    Best For
    Information Systems Auditor, IT Audit Manager, Cybersecurity Auditor, Compliance Analyst, IT Risk and Assurance Consultant, IT Governance Professional
    Description
    The Certified Information Systems Auditor (CISA) is a globally recognized certification offered by ISACA that validates an individual's expertise in auditing, controlling, and assuring information systems. The certification focuses on the critical skills needed to manage vulnerabilities and ensure compliance with standards. CISA candidates must pass a comprehensive exam and possess professional experience, making it a standard of achievement for those pursuing a career in information systems audit, control, and security.
    Includes Certification
    Yes
    Time to Complete
    Price
    $575 - $760
    Prerequisites
  • A minimum of five years of professional information systems auditing, control, or security work experience (waivers for up to three years of experience may be available for certain education or additional certifications).
  • Successful completion of the CISA examination.
  • Adherence to the ISACA Code of Professional Ethics.
  • Compliance with the Continuing Professional Education (CPE) Policy which requires maintaining and extending knowledge, skills and professional competence with a minimum of 20 CPE hours annually and 120 CPE hours over a three-year period.
  • Agreement to abide by the Information Systems Auditing Standards as set by ISACA.
  • Application for CISA certification must be submitted within five years from the date of initially passing the examination.

    • Microsoft Certified: Azure DevOps Engineer Expert

    Certification Provider
    Microsoft
    Best For
    DevOps Engineers, Azure Cloud Engineers, Software Engineers with DevOps focus, IT Project Managers with Azure experience, Site Reliability Engineers (SREs), System Administrators transitioning to DevOps roles
    Description
    The Microsoft Certified: Azure DevOps Engineer Expert certification is designed for professionals who combine people, process, and technologies to continuously deliver valuable products and services that meet end user needs and business objectives. This certification validates expertise in designing and implementing strategies for collaboration, code, infrastructure, source control, security, compliance, continuous integration, testing, delivery, monitoring, and feedback. Candidates should be proficient with Agile practices and familiar with both Azure administration and Azure development. This certification requires a strong understanding of DevOps practices and tools, emphasizing their application within the Azure ecosystem.
    Includes Certification
    Yes
    Time to Complete
    150-200 hours
    Price
    $165
    Prerequisites
  • Passing the AZ-400: Designing and Implementing Microsoft DevOps Solutions exam
  • Strong understanding of Agile practices
  • Proficiency in Azure administration and Azure development
  • Experience with implementing DevOps practices and tools, particularly in an Azure environment
  • Familiarity with version control, configuration management, build, release, and infrastructure as code
  • Understanding of core DevOps principles, including continuous integration, continuous delivery, and continuous feedback mechanisms

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    Benefits of Having a Digital Strategist Certification

    In a field as dynamic and competitive as digital strategy, standing out can be as crucial as your ability to craft effective digital campaigns. Earning a certification in digital strategy is not just about adding another accolade to your resume; it’s about substantiating your expertise, enhancing your professional credibility, and expanding your understanding of industry practices. For job seekers and aspiring digital strategists, a certification can be the differentiator that sets you apart in the job market, equipping you with the latest skills and knowledge to excel in this ever-evolving field. Let’s explore the key benefits of obtaining a Digital Strategist certification and how it can catalyze your career growth.

    Industry Recognition and Credibility: A Digital Strategist certification from a reputable organization is a testament to your commitment and expertise in the field. It signals to employers and peers that you have a validated understanding of digital strategy best practices, increasing your credibility in the industry.

    Enhanced Skill Set and Knowledge: Certifications provide structured learning on various aspects of digital strategy, from SEO and content marketing to data analytics and social media management. They help in filling knowledge gaps and staying updated with the latest industry trends, ensuring you have the skills to handle complex digital challenges.

    Career Advancement and Opportunities: Certifications can open doors to new career opportunities, particularly for those transitioning into digital strategy from different fields. They can be a significant advantage in job applications, promotions, and negotiations, demonstrating your dedication to professional development.

    Networking and Community Engagement: Many certification programs offer access to professional networks and communities. This can be invaluable for building connections, learning from industry leaders, and gaining insights into diverse digital strategy practices.

    Building Confidence and Competence: The process of earning a certification can boost your confidence in your digital strategy abilities. It reassures you and potential employers of your competence to lead and manage digital campaigns effectively, equipping you with both the theoretical and practical tools needed for success.

    How to Choose the Best Digital Strategist Certification

    Choosing the right certification as a Digital Strategist is a pivotal decision that can significantly influence your career path. With a multitude of certifications available, each offering distinct advantages and areas of focus, the challenge lies in selecting one that aligns with your career goals, enhances your current skill set, and meets the demands of the roles you aspire to. This section aims to simplify the decision-making process, providing practical tips to help you evaluate and choose a certification that not only complements your professional experience but also accelerates your career growth.
    • Align with Career Goals: Evaluate how a certification aligns with your long-term career objectives. If you aim to specialize in areas like SEO, content marketing, or social media strategy, seek certifications that delve deeply into these subjects. For those aspiring to leadership roles, consider certifications that emphasize strategic planning, data-driven decision-making, and team management.
    • Relevance to Current Industry Trends: Select a certification that is pertinent to the latest trends and future directions of the digital marketing industry. For example, certifications focusing on AI in marketing, data analytics, or advanced digital advertising techniques can be highly beneficial. Staying updated with industry trends is essential in the fast-paced digital landscape.
    • Accreditation and Recognition: Consider the accreditation of the certification program. Opt for certifications from reputable institutions or organizations known for their expertise in digital strategy. This ensures that your certification is valued and respected within the industry, enhancing your professional credibility.
    • Practical Application and Networking Opportunities: Look for certifications that offer practical, hands-on experience and opportunities to network with other professionals. The ability to apply what you learn in real-world scenarios and connect with peers can be as valuable as the certification itself, providing both practical skills and professional connections.
    • Feedback from Certified Professionals: Seek insights from colleagues or mentors who have completed the certifications you are considering. Their feedback on the coursework, benefits, and career impact can provide a realistic perspective, helping you make an informed decision.

    Preparing for Your Digital Strategist Certification

    Preparing for a Digital Strategist certification is a crucial step in advancing your career in the digital landscape. It requires more than just enrolling in a course; it demands a strategic approach to studying and a clear understanding of your professional goals. Whether you're aiming for a comprehensive certification or one that focuses on a specific aspect of digital strategy, these guidelines will help you effectively prepare, pass the exam, and apply your newfound knowledge in your career.

    Set Clear Objectives: Before you begin your certification journey, define what you aim to achieve. Are you looking to enhance your overall digital strategy skills, or are you focusing on a niche area such as SEO, content marketing, or data analytics? Having clear objectives will help you tailor your study plan to focus on the most relevant topics and keep you motivated throughout the process.

    Create a Structured Study Plan: Develop a detailed study plan that outlines all the key areas of the certification curriculum. Break down the material into manageable sections and allocate specific time slots for each topic. This structured approach will help you systematically cover the coursework without feeling overwhelmed. Be sure to include time for review sessions and practice exams to reinforce your learning.

    Engage with the Digital Strategy Community: Interacting with other Digital Strategists can provide invaluable insights and practical tips. Join online forums, participate in study groups, and attend webinars or workshops. Engaging with the community allows you to gain different perspectives, clarify any doubts, and learn from the experiences of those who have already completed the certification.

    Practical Application: Apply the concepts you learn to real-world scenarios whenever possible. This could involve working on case studies, participating in simulations, or integrating the principles into your current projects. Practical application not only deepens your understanding but also helps you retain the material more effectively.

    Utilize Multiple Resources: Don't rely solely on the course material provided. Supplement your studies with additional resources such as books, articles, podcasts, and online courses. Diversifying your learning sources can provide a more comprehensive understanding of the subject matter and expose you to different viewpoints and strategies.

    Regular Self-Assessment: Periodically assess your progress by taking practice exams and quizzes. This will help you identify areas where you need further study and ensure that you are on track to meet your certification goals. Self-assessment also builds your confidence and prepares you for the format and types of questions you will encounter in the actual exam.

    Certification FAQs for Digital Strategists

    Is getting a Digital Strategist certification worth it?

    The value of a Digital Strategist certification largely depends on your current career stage, your goals, and the specific demands of the market you're targeting. For beginners, a certification can provide foundational knowledge, industry terminology, and a better understanding of the role, serving as a stepping stone into the field. For experienced professionals, it can be a means to update skills, specialize in a particular aspect of digital strategy, or demonstrate a commitment to continuous learning and professional development.

    Additionally, certifications can enhance your credibility and make your resume more appealing to recruiters and hiring managers. In the competitive field of digital strategy, having a certification can be a differentiator, especially when coupled with relevant experience and skills.

    Do you need a certification to get a job as a Digital Strategist?

    While a certification is not always a mandatory requirement for securing a job as a Digital Strategist, it can certainly be advantageous. It can provide you with an edge in job applications, particularly if you're transitioning from a different career path or lack direct experience in digital strategy. Certifications can help prove your knowledge and dedication to the field, especially in cases where your work experience might not directly align with the digital strategist role.

    That said, many employers value practical experience, analytical skills, and a track record of success in digital marketing roles as much as, if not more than, formal certifications. In many cases, a combination of relevant experience, demonstrable skills, and a certification can be the most effective way to showcase your capabilities as a Digital Strategist.

    Can Digital Strategist certifications help pivoters make the transition into Marketing from another career path?

    Yes, Digital Strategist certifications can be particularly beneficial for professionals looking to transition from a different career path into digital strategy. These certifications often cover essential digital marketing principles, analytics, and strategic planning, providing a solid foundation for those new to the field. They can help bridge knowledge gaps and demonstrate to potential employers your commitment to acquiring the necessary skills for the role. Moreover, the networking opportunities that often come with these certification programs can be invaluable in making the career transition smoother.
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