Facebook Certified Planning Professional
Certification Provider
Facebook Blueprint
Best For
Digital Marketing Strategist, Social Media Manager, Media Planner, Advertising Campaign Manager, Brand Marketer, Marketing Analyst
Description
The Facebook Certified Planning Professional certification, offered by Facebook Blueprint, is designed for digital marketers seeking to demonstrate expertise in planning successful campaigns on Facebook's platforms. This certification focuses on advanced targeting, optimization, and measurement of ad campaigns. Candidates will learn to create and manage ads, interpret data, and leverage insights to achieve business objectives. The curriculum requires proficiency in utilizing Facebook, Instagram, and Messenger to maximize marketing impact, making it ideal for professionals aiming to elevate their strategic planning skills in social media advertising.
Includes Certification
Yes
Prerequisites
A fundamental understanding of Facebook, Instagram, and Messenger, including their advertising platforms and tools.
Experience with creating, managing, and optimizing ad campaigns on Facebook and its family of apps and services.
Knowledge of advertising principles and strategies, including targeting, placement, and creative best practices.
Proficiency in analyzing and interpreting data to inform advertising strategies and measure campaign performance.
Completion of Facebook Blueprint eLearning courses related to advertising on Facebook and its family of apps (recommended but not mandatory).
Passing the Facebook Certified Planning Professional exam.