Top Certifications for Online Community Managers in 2024 (Ranked)

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Getting Certified as a Online Community Manager

As the digital landscape continues to expand, the role of an Online Community Manager has become increasingly vital for fostering engagement and building brand loyalty. Obtaining certifications in this field not only validates your expertise but also distinguishes you in a competitive market.

This guide is designed to help you navigate the diverse certification options available, aligning them with your career goals and the evolving demands of online community management. Whether you're new to the field or seeking to enhance your skills, understanding the significance and benefits of these certifications is essential for advancing your career.

Top Online Community Manager Certifications

Certified Business Relationship Manager (CBRM)

Business Relationship Management Institute (BRMI)

Public Relations and Communications Professional (PRCP)

National School of Public Relations and Communications (NSPRC)

Strategic Communication Management Professional (SCMP)

Global Communication Certification Council (GCCC)

Certified Customer Relationship Management Professional (CCMP)

Sales and Marketing Executives International (SMEI)

Google Analytics Individual Qualification (IQ)

Google

Communication Management Professional (CMP)

Global Communication Certification Council (GCCC)

Online Community Management Certification

FeverBee

Social Media Marketing Certification

Hootsuite Academy

Community Management Specialist

Management and Strategy Institute

Certified Community Manager (CCM)

Community Roundtable

Best Online Community Manager Certifications

Certified Business Relationship Manager (CBRM)

Certification Provider

Business Relationship Management Institute (BRMI)

Best For

Senior Business Relationship Managers, IT Relationship Managers, Experienced BRM Consultants, Strategic Partnership Managers, Business Transformation Managers, Senior Project/Program Managers

Description

The Certified Business Relationship Manager (CBRM) is a prestigious certification offered by the Business Relationship Management Institute (BRMI) that equips professionals with advanced strategies and tools to foster effective business relationships. This certification delves into the art and science of business value creation, emphasizing relationship management as a strategic capability. It is designed for seasoned BRMs who aim to drive business transformation and growth through influential partnerships and a deep understanding of business needs and IT capabilities. The CBRM certification involves rigorous training and examination, ensuring that certified professionals are adept at shaping business demand and delivering high-impact business outcomes.

Includes Certification

Yes

Time to Complete

40 hours

Price

Prerequisites

Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.

Minimum of one year of work experience in a business relationship management role after becoming a BRMP.

Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).

Understanding of the BRM Body of Knowledge (BRMBOK).

Pass the CBRM certification exam.

Commitment to adhere to the BRMI Code of Ethics.

Public Relations and Communications Professional (PRCP)

Certification Provider

National School of Public Relations and Communications (NSPRC)

Best For

Public Relations Specialist, Communications Manager, Media Relations Coordinator, Corporate Communications Professional, Crisis Management Consultant, Brand Strategist

Description

The Public Relations and Communications Professional (PRCP) certification, offered by the National School of Public Relations and Communications (NSPRC), is a prestigious credential designed for individuals seeking to advance their expertise in the dynamic field of public relations and communications. This certification focuses on strategic communication, media relations, crisis management, and ethical practices, equipping professionals with the skills necessary to craft compelling narratives, manage public perception, and engage effectively with stakeholders. The PRCP program involves rigorous coursework and practical experience, ensuring that certified professionals are well-prepared to navigate the complexities of modern media landscapes.

Includes Certification

Time to Complete

Price

Prerequisites

Bachelor's degree in Public Relations, Communications, Journalism, or a related field

Minimum of two years of professional experience in public relations or communications

Completion of NSPRC's approved coursework in strategic communication, media relations, crisis management, and ethical practices

Submission of a portfolio of work demonstrating practical experience in public relations and communications

Passing a comprehensive examination that covers key concepts, strategies, and practices in public relations

Adherence to NSPRC's code of ethics for public relations and communications professionals

Strategic Communication Management Professional (SCMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Senior Communication Manager, Director of Corporate Communications, Communication Strategy Consultant, Vice President of Communications, Chief Communication Officer, Public Relations Executive

Description

The Strategic Communication Management Professional (SCMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for seasoned communication professionals who seek to validate their strategic thinking and planning abilities. This certification emphasizes expertise in managing an organization's communication strategies, including crisis communication, reputation management, and stakeholder engagement. Candidates must demonstrate a high level of knowledge and competence through a rigorous examination, ensuring they are equipped to lead communication efforts effectively at an executive level.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 11 years of experience in a professional communication role, with at least eight years of significant responsibility in strategic communication management

A bachelor's degree from an accredited institution in communication or a related field, which can reduce the professional experience requirement to 9 years with at least six years of significant responsibility

For applicants without a degree, 13 years of work experience in a professional communication role with at least eight years of significant strategic communication management responsibility is required

Agreement to adhere to the GCCC Code of Ethics

Successful completion of the SCMP certification examination

Commitment to continuing professional development and recertification every three years

Certified Customer Relationship Management Professional (CCMP)

Certification Provider

Sales and Marketing Executives International (SMEI)

Best For

Customer Relationship Manager, CRM Analyst, Sales Manager with CRM focus, Marketing Manager with customer engagement emphasis, Business Development Professional, Account Manager with client retention responsibilities

Description

The Certified Customer Relationship Management Professional (CCMP) certification, offered by Sales and Marketing Executives International (SMEI), is designed for professionals seeking to enhance their expertise in managing customer relationships. This certification focuses on the principles and practices essential for developing, maintaining, and improving customer engagement and loyalty. Candidates will gain insights into customer behavior, learn strategies for effective communication, and understand how to leverage CRM technologies to drive business success. The program involves rigorous training and assessment, ensuring that certified individuals are equipped with cutting-edge skills in customer relationship management.

Includes Certification

Time to Complete

Price

Prerequisites

A minimum of two years of professional experience in sales, marketing, or a related field.

A bachelor's degree in business, marketing, communications, or a related discipline; or equivalent work experience.

Completion of SMEI's Certified Marketing Executive (CME) or Certified Sales Executive (CSE) program may be required or recommended.

Understanding of basic CRM principles and technology platforms.

Passing a comprehensive examination that tests knowledge of CRM practices and strategies.

Membership with Sales and Marketing Executives International (SMEI) may be required for certification eligibility.

Google Analytics Individual Qualification (IQ)

Certification Provider

Google

Best For

Digital Marketing Analysts, SEO Specialists, Content Marketing Managers, Data Analysts with a focus on marketing, PPC (Pay-Per-Click) Campaign Managers, Social Media Managers

Description

The Google Analytics Individual Qualification (IQ) is a certification that validates an individual's expertise in digital analytics and proficiency in using Google Analytics. Aimed at professionals seeking to demonstrate their analytical skills, the certification covers fundamental and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions. Obtaining this certification involves passing an exam that tests one's knowledge of the platform, offering a credential that is widely recognized in the field of data analysis and digital marketing.

Includes Certification

Yes

Time to Complete

10-30 hours

Price

Free

Prerequisites

A valid Google account to access the Google Analytics Academy platform.

Completion of the Google Analytics for Beginners and Advanced Google Analytics courses offered by Google Analytics Academy (recommended but not mandatory).

Understanding of basic digital marketing and web analytics concepts.

Familiarity with the Google Analytics interface and functionality.

There are no formal education or professional experience requirements.

Passing the Google Analytics Individual Qualification exam, which is free of charge.

Communication Management Professional (CMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Communication Managers, Public Relations Managers, Corporate Communications Specialists, Marketing Communications Managers, Strategic Communication Consultants, Internal Communications Managers

Description

The Communication Management Professional (CMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for generalist, specialist, and other business communicators established in their careers as managers and looking to demonstrate their competence. This certification validates a professional's expertise in strategic communication planning, implementation, and measurement. Candidates must meet certain education and experience requirements and pass a rigorous exam to earn the CMP designation, which signifies a standard of proficiency and ethics in communication management practices.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 6 years of experience in a professional communication role for those with a bachelor's degree or higher, or 8 years of experience without a degree.

A bachelor's degree in communication or a related field is preferred but not required.

Completion of a minimum of 40 hours of training in communication or a related field within the last two years.

Agreement to adhere to the GCCC Code of Ethics.

Submission of an application that includes a candidate's work history and education.

Passing the CMP certification examination.

Online Community Management Certification

Certification Provider

FeverBee

Best For

Community Manager, Social Media Manager, Digital Marketing Specialist, Brand Community Coordinator, Content Strategist, Customer Experience Manager

Description

The Online Community Management Certification by FeverBee equips professionals with the skills to effectively build, grow, and manage online communities. This certification focuses on the strategies and tactics necessary for fostering engagement, ensuring a vibrant community culture, and measuring success. Participants will learn through a blend of theoretical knowledge and practical exercises, covering topics from psychology and social dynamics to community platform selection and data analysis. Ideal for those looking to excel in digital community spaces, the certification prepares individuals to navigate the complexities of online community stewardship.

Includes Certification

Time to Complete

Price

Prerequisites

A basic understanding of social media platforms and online community spaces

Access to a computer and internet connection to participate in online coursework

Proficiency in English, as the course material and instruction are likely to be delivered in English

Interest in or responsibility for managing online communities as part of a job role

Commitment to complete the coursework, including any practical exercises or assessments

No formal educational requirements, but a background in marketing, communication, or related fields may be beneficial

Social Media Marketing Certification

Certification Provider

Hootsuite Academy

Best For

Social Media Manager, Content Strategist, Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Community Manager

Description

The Social Media Marketing Certification from Hootsuite Academy is designed for professionals seeking to enhance their expertise in social media strategies and platform management. This certification covers essential topics such as crafting effective social media campaigns, engaging with audiences, analyzing performance metrics, and optimizing social media ROI. Upon completion, individuals will be equipped with the skills to leverage social media platforms effectively for brand promotion and customer engagement.

Includes Certification

Yes

Time to Complete

6 hours

Price

Prerequisites

No formal education or certification prerequisites required to enroll

Basic understanding of social media platforms is recommended

Access to a computer and internet to complete the online course and exam

Completion of the Hootsuite Platform Training course is suggested but not mandatory

Payment of the certification exam fee, unless included in a Hootsuite plan or as part of a promotional offer

Agreement to the Hootsuite Academy Terms of Service and Privacy Policy

Community Management Specialist

Certification Provider

Management and Strategy Institute

Best For

Social Media Manager, Community Manager, Brand Strategist, Customer Engagement Specialist, Digital Marketing Coordinator, Content Moderator

Description

The Community Management Specialist certification, offered by the Management and Strategy Institute, equips professionals with the skills necessary to build, grow, and manage online communities effectively. This certification focuses on strategies for fostering engagement, moderating discussions, and leveraging social media platforms to create a vibrant and supportive community atmosphere. It also covers metrics and analytics to measure community health and success. Ideal for those looking to excel in social media, customer engagement, or brand management roles, this certification involves a comprehensive understanding of community dynamics and digital communication tools.

Includes Certification

Time to Complete

Price

Prerequisites

A high school diploma or equivalent

Basic understanding of social media platforms and online community spaces

Basic computer literacy and internet navigation skills

Interest in or experience with customer service, marketing, or brand management

Completion of any required coursework or training modules provided by the Management and Strategy Institute

Payment of any applicable fees for the certification exam

Certified Community Manager (CCM)

Certification Provider

Community Roundtable

Best For

Community Managers, Social Media Managers, Online Community Specialists, Brand Community Strategists, Digital Engagement Coordinators, Customer Experience Managers

Description

The Certified Community Manager (CCM) by Community Roundtable is a prestigious certification designed for professionals managing and growing online communities. It focuses on the core competencies of community management, including strategy development, engagement tactics, content creation, and metrics analysis. The program offers in-depth training and resources, culminating in an assessment that validates the expertise of community leaders in fostering active, vibrant, and successful online ecosystems.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum level of work experience in community management or a related field

Completion of TheCR's Community Management Fundamentals course or equivalent training/experience

Understanding of key community management concepts and terminology

Ability to dedicate time to complete the coursework and prepare for the assessment

Access to a computer and internet to participate in online training modules and the examination

Membership with the Community Roundtable network may be required for access to resources and certification materials

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Benefits of Having a Online Community Manager Certification

In a field as dynamic and competitive as online community management, standing out can be as crucial as your ability to engage and grow a community. Earning a certification in online community management is not just about adding another accolade to your resume; it’s about substantiating your expertise, enhancing your professional credibility, and expanding your understanding of industry practices. For job seekers and aspiring community managers, a certification can be the differentiator that sets you apart in the job market, equipping you with the latest skills and knowledge to excel in this ever-evolving field. Let’s explore the key benefits of obtaining an Online Community Manager certification and how it can catalyze your career growth.

Industry Recognition and Credibility: An Online Community Manager certification from a reputable organization is a testament to your commitment and expertise in the field. It signals to employers and peers that you have a validated understanding of community management best practices, increasing your credibility in the industry.

Enhanced Skill Set and Knowledge: Certifications provide structured learning on various aspects of community management, from engagement strategies to analytics and moderation techniques. They help in filling knowledge gaps and staying updated with the latest industry trends, ensuring you have the skills to handle complex community challenges.

Career Advancement and Opportunities: Certifications can open doors to new career opportunities, particularly for those transitioning into community management from different fields. They can be a significant advantage in job applications, promotions, and negotiations, demonstrating your dedication to professional development.

Networking and Community Engagement: Many certification programs offer access to professional networks and communities. This can be invaluable for building connections, learning from industry leaders, and gaining insights into diverse community management practices.

Building Confidence and Competence: The process of earning a certification can boost your confidence in your community management abilities. It reassures you and potential employers of your competence to lead and manage online communities effectively, equipping you with both the theoretical and practical tools needed for success.

How to Choose the Best Online Community Manager Certification

Choosing the right certification as an Online Community Manager is a strategic decision that can significantly influence your career progression. With a multitude of certifications available, each offering distinct advantages, the challenge lies in selecting one that aligns with your career goals, enhances your current skill set, and meets the specific needs of the roles you aspire to. This section aims to simplify the selection process, providing practical tips to help you evaluate and choose a certification that not only complements your professional experience but also accelerates your career growth.

Align with Career Goals: Evaluate how a certification aligns with your long-term career objectives. If you aim to manage large-scale communities or lead community teams, look for certifications that emphasize strategic community management and leadership skills. For those focused on the technical aspects, consider certifications that enhance your proficiency in community platforms and analytics.
Relevance to Current Industry Trends: Select a certification that is pertinent to the latest trends and future directions in community management. For example, if the industry is moving towards more data-driven community strategies, certifications that cover data analytics, social media metrics, or AI in community management could be more advantageous. Staying updated with industry trends is essential in the dynamic field of online community management.
Accreditation and Recognition: Consider the accreditation of the certification program. Opt for certifications from well-recognized institutions or organizations known for their expertise in community management. This ensures that your certification is valued and respected within the industry, enhancing your professional credibility.
Practical Application and Networking Opportunities: Look for certifications that offer practical, hands-on experience and opportunities to network with other professionals. The ability to apply what you learn in real-world scenarios and connect with a community of peers can be as beneficial as the certification itself, providing valuable insights and career opportunities.
Feedback from Certified Professionals: Seek feedback from colleagues or mentors who have completed the certifications you are considering. Their experiences with the coursework, the benefits they gained, and how it impacted their career can offer a realistic perspective, helping you make a well-informed decision.

Preparing for Your Online Community Manager Certification

Preparing for an Online Community Manager certification is a strategic endeavor that goes beyond merely enrolling in a course. It requires a thoughtful approach to ensure you not only pass the exam but also effectively integrate the knowledge into your professional practice. Whether you're aiming for a general certification or one with a specific focus, these guidelines will help you prepare thoroughly and confidently.

Set Clear Objectives: Before you begin your certification journey, define what you aim to achieve. Are you looking to master the basics of community management, or are you targeting advanced skills in areas like engagement strategies or analytics? Having clear objectives will help you tailor your study plan to focus on the most pertinent topics, ensuring a more efficient and effective preparation process.

Create a Structured Study Plan: Develop a detailed study plan that encompasses all the essential topics covered in the certification curriculum. Break down the material into smaller, manageable sections and allocate specific time slots for each. This structured approach will help you systematically cover the coursework without feeling overwhelmed. Be sure to include time for reviewing key concepts and taking practice exams to gauge your understanding.

Engage with the Community Management Community: Interacting with other Online Community Managers can provide invaluable insights and support. Join study groups, participate in online forums, and attend webinars or virtual meetups. Engaging with peers and industry veterans can offer different perspectives, clarify doubts, and provide practical tips from those who have successfully navigated the certification process.

Practical Application: Apply the concepts you learn to real-world scenarios whenever possible. This could involve working on case studies, participating in simulations, or implementing strategies in your current role. Practical application not only reinforces your learning but also enhances your ability to retain and utilize the knowledge effectively in your professional life.

By following these guidelines, you'll be well-prepared to tackle your Online Community Manager certification and apply your newfound skills to foster thriving, engaged communities.

Certification FAQs for Online Community Managers

Is getting a Online Community Manager certification worth it?

The value of an Online Community Manager certification depends on your career stage, goals, and the market's demands. For beginners, a certification offers foundational knowledge, industry terminology, and insights into community management, serving as a gateway into the field. For experienced professionals, it can help update skills, specialize in areas like engagement strategies or analytics, and demonstrate a commitment to continuous learning.

Certifications can also boost your credibility and make your resume more attractive to recruiters and hiring managers. In the competitive field of online community management, having a certification can set you apart, especially when combined with relevant experience and skills.

Do you need a certification to get a job as a Online Community Manager?

While a certification is not always a mandatory requirement for securing a job as an Online Community Manager, it can certainly be advantageous. It can provide you with an edge in job applications, particularly if you're transitioning from a different career path or lack direct experience in community management. Certifications can help prove your knowledge and dedication to the field, especially in cases where your work experience might not directly align with the community management role.

That said, many employers value practical experience, communication skills, and a track record of success in managing online communities as much as, if not more than, formal certifications. In many cases, a combination of relevant experience, demonstrable skills, and a certification can be the most effective way to showcase your capabilities as an Online Community Manager.

Can Online Community Manager certifications help pivoters make the transition into Marketing from another career path?

Yes, Online Community Manager certifications can be particularly beneficial for professionals looking to transition from a different career path into community management. These certifications often cover essential skills, strategies, and tools used in managing online communities, providing a solid foundation for newcomers. They can help bridge knowledge gaps and demonstrate to potential employers your commitment to acquiring the necessary skills for the role. Moreover, the networking opportunities that often come with these certification programs can be invaluable in making the career transition smoother.

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Online Community Manager Tools & Software

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Read About Online Community Manager Tools & Software

Online Community Manager Certifications

Getting Started as a Online Community Manager

Getting Certified as a Online Community Manager

Top Online Community Manager Certifications

Best Online Community Manager Certifications

Certified Business Relationship Manager (CBRM)

Public Relations and Communications Professional (PRCP)

Strategic Communication Management Professional (SCMP)

Certified Customer Relationship Management Professional (CCMP)

Google Analytics Individual Qualification (IQ)

Communication Management Professional (CMP)

Online Community Management Certification

Social Media Marketing Certification

Community Management Specialist

Certified Community Manager (CCM)

Track Certifications for Free with Teal

Benefits of Having a Online Community Manager Certification

How to Choose the Best Online Community Manager Certification

Preparing for Your Online Community Manager Certification

Certification FAQs for Online Community Managers

Is getting a Online Community Manager certification worth it?

Do you need a certification to get a job as a Online Community Manager?

Can Online Community Manager certifications help pivoters make the transition into Marketing from another career path?

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