Google Analytics Individual Qualification
Certification Provider
Google
Best For
Digital Marketing Specialists, SEO Analysts, Data Analysts, Marketing Managers, Content Strategists, PPC (Pay-Per-Click) Managers
Description
The Google Analytics Individual Qualification (GAIQ) is a demonstration of proficiency in Google Analytics, offered by Google. This certification focuses on validating an individual's expertise in digital analytics and Google's measurement tools. Candidates must pass an exam that covers basic and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions. Earning the GAIQ indicates a strong understanding of analytics best practices and the ability to leverage Google Analytics within their organization for data-driven decision-making.
Includes Certification
Yes
Time to Complete
4-6 hours
Prerequisites
A valid Google account to access Google Skillshop, where the exam is hosted.
Completion of the Google Analytics for Beginners and Advanced Google Analytics courses offered by Google, or equivalent practical experience.
Understanding of basic digital marketing and web analytics concepts.
Familiarity with Google Analytics interface and reports, as well as the ability to interpret data within the platform.
No formal education or professional experience requirements, but a background in marketing, data analysis, or a related field can be beneficial.
Passing the GAIQ exam, which is free of charge and consists of multiple-choice questions that must be completed within a time limit.