Professional Certified Marketer (PCM), Marketing for the Visual Arts
Certification Provider
American Marketing Association
Best For
Marketing Manager for Arts Organizations, Gallery Director, Visual Arts Marketing Coordinator, Museum Marketing Specialist, Art Exhibition Promoter, Cultural Marketing Consultant
Description
The Professional Certified Marketer (PCM), Marketing for the Visual Arts, offered by the American Marketing Association, is a specialized certification designed for marketers in the visual arts sector. It focuses on the unique challenges of marketing art and cultural products, covering strategies for audience engagement, branding, digital marketing, and public relations. This certification equips professionals with the skills to effectively promote artists, galleries, exhibitions, and other visual art entities, ensuring they stand out in a vibrant and competitive marketplace.
Prerequisites
Bachelor's degree in marketing, arts, or a related field, or equivalent work experience
Understanding of basic marketing principles and strategies
Experience in or knowledge of the visual arts sector (e.g., working with galleries, museums, or artists)
Completion of a study program or coursework in marketing for the visual arts, if available
Passing score on the PCM, Marketing for the Visual Arts certification exam
Compliance with the American Marketing Association's Professional Code of Conduct