As a Freelance Copywriter, your CV is a showcase of your creativity, writing prowess, and ability to deliver compelling content that resonates with diverse audiences. It should highlight your versatility in writing across different mediums and industries, your knack for capturing brand voices, and your track record of delivering high-quality content that drives engagement and conversions. An effective CV will demonstrate your ability to craft compelling narratives, meet tight deadlines, and adapt to varying client needs.
Whether you're targeting roles in advertising agencies, digital marketing firms, or planning to work with individual clients, these guidelines will help you craft a CV that stands out.
Highlight Your Writing Skills and Specialization: Mention your proficiency in different writing styles (SEO, technical, creative) and mediums (blogs, social media, email marketing). If you specialize in a particular industry (e.g., tech, fashion, finance), highlight this early on in your CV.
Showcase Your Portfolio: Include links to your published work or attach samples. Quantify the impact of your work, such as increased website traffic or social media engagement, if possible.
Customize Your CV for the Role: Tailor your CV to match the job's requirements, emphasizing relevant experiences and skills. If the job requires SEO expertise, highlight your SEO writing skills and achievements.
Detail Your Proficiency in Relevant Tools: List your proficiency in tools like Google Docs, WordPress, or SEO tools like SEMrush. If you have experience with CMS or HTML, mention these as well.
Demonstrate Soft Skills and Adaptability: Mention instances where you've worked under tight deadlines, adapted to different brand voices, or collaborated with diverse teams. Your ability to take feedback and revise your work is also a valuable skill to highlight.
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Dynamic Freelance Copywriter with a proven track record of driving growth through strategic content creation across diverse industries. Expert in SEO optimization, I've consistently delivered a 30% improvement in search engine rankings and a 35% increase in organic traffic, while maintaining a 100% client retention rate. With a knack for crafting compelling narratives that boost engagement and sales, I am eager to leverage my skills to generate exceptional results for future clients.
CAREER Experience
Freelance Copywriter• 01/2024 – Present
DataPulse Solutions
Developed and executed a comprehensive content strategy for a major tech client, resulting in a 35% increase in organic website traffic and a 20% increase in lead generation within six months.
Managed a portfolio of 10+ clients, consistently delivering high-quality copy under tight deadlines, leading to a 100% client retention rate over a 12-month period.
Implemented SEO best practices in all written content, contributing to a 30% improvement in search engine rankings for key client keywords.
Senior Copywriter• 03/2023 – 12/2023
StoryCraft Collective
Collaborated with a creative team to develop compelling ad copy for a national marketing campaign, which led to a 15% increase in product sales.
Conducted extensive industry research to ensure accuracy and relevance of content, resulting in a 25% increase in audience engagement across multiple platforms.
Edited and proofread content produced by other team members, improving overall content quality and reducing revision requests by 40%.
Junior Copywriter• 11/2021 – 03/2023
Elemental Insights
Created persuasive product descriptions for an e-commerce client, contributing to a 20% increase in online sales within the first quarter of implementation.
Managed a blog for a lifestyle brand, generating a 50% increase in monthly site visits and significantly improving brand visibility.
Developed a monthly newsletter for a non-profit organization, resulting in a 30% increase in donations and a 20% increase in volunteer sign-ups.
SKILLS
Exceptional content strategy development
Client portfolio management
Proficient in SEO best practices
Collaborative team player
Extensive industry research capabilities
Excellent editing and proofreading skills
Ability to create persuasive product descriptions
Proficient in blog management
Newsletter development and management
Ability to increase audience engagement and lead generation
EDUCATION
Bachelor of Arts in English
Bowling Green State University
2016-2020
Bowling Green, OH
CERTIFICATIONS
Certified Professional Copywriter (CPC)
04/2024
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
04/2023
HubSpot Academy
SEO Copywriting Certification
04/2023
SuccessWorks SEO Copywriting
Freelance Copywriter CV Template
1.) Contact Information
Full Name
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
2.) Personal Statement
Creative Freelance Copywriter with [number of years] years of experience in [specific types of copywriting, e.g., SEO, advertising, content marketing]. Seeking to leverage my skills in [specific writing techniques/tools] to produce engaging and persuasive content for [Company Name]. Committed to driving [specific outcomes, e.g., brand awareness, lead generation, customer engagement] through compelling storytelling and strategic messaging.
3.) CV Experience
Current or Most Recent Title
Job Title • State Date • End Date
Company Name
Collaborated with [teams/clients] to create [type of content, e.g., blog posts, website copy], resulting in [outcome, e.g., increased website traffic, improved SEO ranking], demonstrating strong [soft skill, e.g., communication, creativity].
Managed [project or task, e.g., content strategy, social media campaigns], optimizing [process or task, e.g., content scheduling, audience engagement] to enhance [business outcome, e.g., brand awareness, customer conversion].
Implemented [strategy or technique, e.g., keyword optimization, A/B testing], leading to [quantifiable benefit, e.g., 20% increase in click-through rate, doubled social media followers].
Previous Job Title
Job Title • State Date • End Date
Company Name
Played a pivotal role in [project or initiative, e.g., website relaunch, product launch], which led to [measurable impact, e.g., increased sales, improved brand recognition].
Conducted [type of research, e.g., market research, competitor analysis], using [research tools/methods] to inform [decision-making/action, e.g., content creation, marketing strategy].
Key contributor to [task or responsibility, e.g., email marketing, blog management], ensuring [quality or standard, e.g., consistency, SEO optimization] across all written content.
4.) CV Skills
Exceptional content strategy development
Client portfolio management
Proficient in SEO best practices
Collaborative team player
Extensive industry research capabilities
Excellent editing and proofreading skills
Ability to create persuasive product descriptions
Proficient in blog management
Newsletter development and management
Ability to increase audience engagement and lead generation
5.) Education
Official Degree Name
University Name
City, State • State Date • End Date
Major: Name of Major
Minor: Name of Minor
6.) Certifications
Official Certification Name
Certification Provider • State Date • End Date
Official Certification Name
Certification Provider • State Date • End Date
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In the world of freelance copywriting, your CV is your first writing sample. It's a showcase of your ability to communicate effectively, organize information, and present yourself professionally. Proper formatting is crucial in making your CV stand out and can significantly increase your chances of landing an interview.
Start with a Compelling Summary
Begin your CV with a compelling summary that encapsulates your writing style, areas of expertise, and career achievements. This should be a brief, engaging paragraph that gives potential clients a snapshot of your skills and experience. Remember, as a copywriter, your ability to sell yourself through your words is a testament to your professional capabilities.
Highlight Portfolio and Key Projects
As a Freelance Copywriter, your portfolio is your most valuable asset. Dedicate a section of your CV to highlight your key projects. Include links to your work, the client or industry, and a brief description of the project. This not only showcases your writing but also demonstrates your versatility and ability to adapt to different industries and writing styles.
Detail Relevant Experience and Skills
Outline your experience in a clear, concise manner. Use bullet points to detail your responsibilities and achievements in each role. Highlight your ability to create compelling content, meet deadlines, and collaborate with clients. Don't forget to include any additional skills that are relevant to copywriting, such as SEO knowledge, proficiency in content management systems, or experience with social media marketing.
Include Testimonials and References
Testimonials and references can significantly enhance your credibility. If you have positive feedback from previous clients or colleagues, include a few select quotes in your CV. This provides potential clients with third-party validation of your skills and professionalism.
Remember, your CV is a reflection of your writing skills. Keep it concise, engaging, and free of errors. Use it as an opportunity to demonstrate your ability to create compelling content that grabs the reader's attention and keeps them engaged.
Personal Statements for Freelance Copywriters
Freelance Copywriter Personal Statement Examples
Strong Statement
"Creative and versatile Freelance Copywriter with over 7 years of experience in crafting compelling content for diverse industries. Proven ability to generate innovative ideas, adapt writing style to audience needs, and drive brand engagement. Passionate about storytelling and transforming complex information into clear, persuasive copy. Eager to leverage my expertise in content creation and SEO optimization to help businesses effectively communicate their value proposition."
Weak Statement
"Dynamic Freelance Copywriter specializing in digital marketing content, with a knack for producing SEO-optimized copy that drives traffic and conversion. With a strong background in journalism and creative writing, I excel at crafting compelling narratives that resonate with diverse audiences. Committed to delivering high-quality content that aligns with brand identity and marketing objectives. Ready to bring my creative flair and strategic thinking to new challenges."
Strong Statement
"Dynamic Freelance Copywriter specializing in digital marketing content, with a knack for producing SEO-optimized copy that drives traffic and conversion. With a strong background in journalism and creative writing, I excel at crafting compelling narratives that resonate with diverse audiences. Committed to delivering high-quality content that aligns with brand identity and marketing objectives. Ready to bring my creative flair and strategic thinking to new challenges."
Weak Statement
"Experienced in various writing tasks, including blog posts, social media content, and website copy. Familiar with SEO and digital marketing strategies. Looking for a role where I can use my writing skills and contribute to content creation."
What Makes a Strong Personal Statement?
A strong personal statement for a Freelance Copywriter CV seamlessly blends professional achievements with specific writing skills, clearly demonstrating the candidate's value through measurable outcomes. It stands out by being highly tailored to the copywriting field, highlighting expertise in areas like content creation, SEO optimization, and audience engagement, directly addressing how these skills meet the needs of the prospective client.
Compare Your CV to a Job Description
Use Matching Mode to analyze and compare your CV content to a specific job, before you apply.
The ideal length for a Freelance Copywriter's CV is 1-2 pages. This allows sufficient room to showcase your writing prowess and relevant experience without overloading with unnecessary details. Prioritize clarity and pertinence, spotlighting your most notable copywriting projects and achievements—those that best illustrate your skills and accomplishments in roles similar to the ones you're aiming for.
What's the best format for an Freelance Copywriter CV?
The best format for a Freelance Copywriter CV is a hybrid or combination format. This format highlights both your skills and your work history. Start with a compelling summary, followed by a detailed skills section showcasing your writing, editing, and SEO abilities. Then, present your work history in reverse-chronological order, emphasizing your achievements and the types of content you've created. This format allows you to demonstrate your diverse skill set and adaptability to various writing projects.
How does a Freelance Copywriter CV differ from a resume?
To make your Freelance Copywriter CV stand out, highlight your unique writing style, diverse portfolio, and proven results. Showcase your ability to write for different mediums and audiences. Include metrics to demonstrate the impact of your work, such as increased website traffic or conversion rates. Highlight any specialized skills, like SEO or social media expertise. Tailor your CV to each job, using keywords from the job description to resonate with hiring managers.
