How to Add a Portfolio to Your LinkedIn Profile (the Right Way)

Add a portfolio to your LinkedIn Featured section

The LinkedIn Featured section is where you’ll want to make the most use of showcasing your work portfolio and other work samples. It sits in the middle of your profile, taking the most real estate.

Once you have your portfolio URL ready and your LinkedIn account open, here’s how to add the portfolio to LinkedIn:

1. Click “Add profile section.”

2. Click “Recommended”, then “Add featured.”

3. Click the “+” icon, then “Add a link.”

4. Paste the URL to your portfolio. 

5. Edit the title and add a description (optional). 

Your LinkedIn portfolio is now visible in the Featured section of your profile.

To make changes to your new upload, click the pencil icon.

Add additional work samples to the Featured section

Consider limiting LinkedIn’s Featured section to one or two items as the thumbnail size shrinks with more pieces, as shown below.

However, LinkedIn’s Featured section is a popular place to showcase a variety of pieces.  To add more items, click the “plus” icon. Just make sure it aligns with your career goals.

In the example above, Julia Firestone, Social Impact Coach & Strategist, uses her Featured section to highlight her podcast, a retreat she co-hosted with photos included, her views on being a coach, and a blog post, followed by a few more LinkedIn posts. It’s a well-rounded overview of who she is as a coach and what she offers. 

Josh Rangel, Senior Social Media Strategist, features his top-performing LinkedIn posts. As a social media manager, this shows his value more than explaining his skills could. 

Here’s a tip to pin LinkedIn posts to your featured section: 

1. Go to the post you want to feature.
2. Click the three dots at the top right corner.

3. Feature it by clicking the “star” icon. 

Jasmin Alić, LinkedIn Coach, features ways to work with him such as consulting, coaching, and conferencing. 

In this section on LinkedIn, you can also feature a PDF portfolio and other media such as images and videos. This section is not discoverable with search, so don’t worry about keywords here. Here are some more ideas:

• A sample report
• LinkedIn lead magnets
• Research project or research outline
• Social proof such as testimonials
• Press releases
• Viral content
• Annual reports
• Photos of you in your work environment

Pro Tip: When posting several features to this section, put them in order from the most important to least important for your target audience. 

Add a portfolio link to your LinkedIn profile

There are other places to add your portfolio directly to your profile. Wondering “How do I add a portfolio website to my LinkedIn introduction?” It’s one of the easiest steps to show off your portfolio on this platform.

There are a few places to include your link. Try one or try them all. There’s no harm in utilizing different areas to showcase the career portfolio you worked hard on. 

To your contact info

1. In your contact section, click the Pencil icon.
2. Scroll down to Contact info. Click Edit contact info.
3. Under the Website field, add your portfolio link. Under Website type, choose “Portfolio.”

To your header

1. From your LinkedIn profile, click the pencil icon, then click Edit custom button.

2. Choose Link, input the URL, and choose a Link text. 

The text will be displayed on your profile header. 

To your About section:

Use this section to tell potential employers about yourself, what you bring to the table, and, of course, add your portfolio link. 

Create Your About Section with AI

In the example above, Eddie Shleyner shares his title, portfolio website, and what you can expect. This is a great place to use keywords—such as the title you're aiming to land—so recruiters can find you.

This section is obligatory on the platform, so there’s no need to add it to your profile. Simply go to your profile, head to the About section, click the pencil icon, and add your text. 

In your job description:

Use this section to give a general overview of this particular work experience and past roles or past customers.

In the example above, Jessica Walrack uses this section to detail her client success she's achieved as a freelance finance writer. She mentioned her extensive portfolio for profile visitors to view more. 

1. From your profile, go to “Add profile section.”
2. Under Core, select “Add position.”
3. Fill it out. To add your portfolio URL, as Jessica Walrack did, include it in the Description box. 

Add portfolio pieces in the LinkedIn feed

LinkedIn is a social networking site, after all. So why not show off your portfolio items such as projects, awards, and skills directly in the feed for your connections to see?

In the example above, Kate Erwin shared a portfolio piece—a blog post—as a LinkedIn post. It appears in her connections’ news feed. 

To add a link to your feed such as a blog post or share your portfolio to your LinkedIn feed:

1. Go to your LinkedIn home page. 
2. Click Start a post.
3. Add the link and, optionally, additional text. 
4. Click Post.

Add your portfolio to a job application 

An obvious choice is to include your professional portfolio within a job application on LinkedIn. Some employers will include a field for your portfolio link within their job application. 

Example job application from a role found on LinkedIn

If there is no specified place to add the link, make sure it can be found on your resume and cover letter. This is best practice anyway, so you can ensure the hiring manager can easily find your portfolio when reviewing your application.

To your feed

1. Go to your LinkedIn Home.
2. From the new post prompt at the top of the homepage, click the “Media.” You’ll be directed to choose a file from your computer or mobile device.
3. Select the media, then click Next. You’ll be prompted to add text (optional).
4. Click Post.

To your introduction section

The only area that allows media in your contact section is your banner. To add media to your background photo:

1. Go to your profile.
2. In the banner area, click the camera icon.

3. Click edit profile background. You’ll be prompted to choose a photo from your computer. LinkedIn recommends you “showcase your personality, interests, team moments or notable milestones.”
4. Choose the photo, click Open, then edit as needed.
5. Click Apply.

To work experience sections

Add media to your LinkedIn Experience sections so you can specify which projects you worked on during specific roles, periods, or with specific companies. 

In the example above, Josh Rangel has specific projects listed under each distinct role he held while at Golin. 

1. Go to the Experience section.
2. Choose the role under which you want to add media. Then click the pencil icon to edit.
3. Scroll down until you see Media. Click Add media.

4. To add a link to an article, file or video, click Add a link. For all other supported media, click Upload media. 
5. Add a title and description to discuss your role in the project, what you brought to the table, results you achieved, and more.

Example description for a project under Work Experience.

6. Click Apply. Add the amount of projects you want to show, then click Save. 

Now you have a Linkedin portfolio.

To licenses & certifications section

Add proof of your knowledge for your target audience to view. 

1. Under Licenses & certifications, click “Add license or certification.”
2. Fill out the fields.
3. Under Media, click “Add media” to upload your award, license, or certification.
4. Click Save.

Now that you’ve optimized your LinkedIn portfolio, don’t forget to add it to your resume! Get the low-down on how to add a Linkedin profile to a resume. 

Jasmin Alić | Fake it ‘til you make it:

“If you’re someone who still doesn’t have a big (or any) portfolio, you can use the EditAnything Google Chrome extension and create wonders!

For example, if you’re a copywriter, you can go to any website, turn on the extension, and rewrite the copy in your own way. Then, simply screenshot that and include it in your portfolio as a “mock” project. 

Before - screenshot of website

After -screenshot of “edited” project to showcase on portfolio 

Don’t forget to explain your copy and thinking. That turns your portfolio into a full case study in your portfolio. This is one of my main lessons for fresh out of college students and inexperienced freelancers: The projects in your portfolio do not have to be real. Your skill does.” – Jasmin Alić, Fortune 500 Copywriter and LinkedIn Coach

Kit Huffman | Choose one goal:

“Do you want them to sign up for your newsletter? Book a call? Go to your website? Once you know where you want your potential new client to go after they click onto your profile, make sure that all the calls to action on your profile align with that one direction, such as your profile link or blurb at the end of your about or experience sections.” – Kit Huffman, Executive Ghostwriter 

Brooklin Nash | Focus on value:

"Focus on the examples that communicate your value, not just your creative ability. You may have more "fun" pieces you could display, but you'll want to show (a) what you do and (b) why it's valuable to potential employers. Your value as an employee, or a freelancer, or consultant, will vary." – Brooklin Nash, Co-founder at Beam Content. 

Pro Tip: You can use Teal’s AI Resume Builder and import your LinkedIn profile to create your resume in seconds. Then, you can use the new Design Mode to add links to projects within your resume, giving your portfolio and resume the cohesive makeover it deserves.

For more tips on enhancing your LinkedIn profile, check out our post on LinkedIn tips for job seekers.