Top Certifications for Customer Engagement Managers in 2024 (Ranked)

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Getting Certified as a Customer Engagement Manager

As the role of a Customer Engagement Manager becomes increasingly vital in today's customer-centric business environment, obtaining certifications is a crucial step in validating your expertise and distinguishing yourself in a competitive market. For both aspiring and seasoned Customer Engagement Managers, certifications provide a structured pathway to acquire and demonstrate essential skills, from customer relationship management to advanced engagement strategies.

This guide is designed to help you navigate the diverse certification landscape, aligning your choices with your career goals and the specific needs of the customer engagement field. Whether you're just beginning your journey or seeking to enhance your proficiency, understanding the value and impact of these certifications is key to building a successful career in customer engagement management.

Top Customer Engagement Manager Certifications

Certified Business Relationship Manager (CBRM)

Business Relationship Management Institute (BRMI)

Public Relations and Communications Professional (PRCP)

National School of Public Relations and Communications (NSPRC)

Certified Change Management Professional (CCMP)

Association of Change Management Professionals (ACMP)

Certified Sales Leadership Professional (CSLP)

Sales Management Association (SMA)

Certified Customer Relationship Management Professional (CCMP)

Sales and Marketing Executives International (SMEI)

Project Management Professional (PMP)

Project Management Institute (PMI)

Strategic Communication Management Professional (SCMP)

Global Communication Certification Council (GCCC)

Certified Customer Service Manager (CCSM)

Customer Service Institute of America (CSIA)

Certified Customer Experience Professional (CCXP)

Customer Experience Professionals Association (CXPA)

Customer Success Manager Certification

The Success League

Best Customer Engagement Manager Certifications

Certified Business Relationship Manager (CBRM)

Certification Provider

Business Relationship Management Institute (BRMI)

Best For

Senior Business Relationship Managers, IT Relationship Managers, Experienced BRM Consultants, Strategic Partnership Managers, Business Transformation Managers, Senior Project/Program Managers

Description

The Certified Business Relationship Manager (CBRM) is a prestigious certification offered by the Business Relationship Management Institute (BRMI) that equips professionals with advanced strategies and tools to foster effective business relationships. This certification delves into the art and science of business value creation, emphasizing relationship management as a strategic capability. It is designed for seasoned BRMs who aim to drive business transformation and growth through influential partnerships and a deep understanding of business needs and IT capabilities. The CBRM certification involves rigorous training and examination, ensuring that certified professionals are adept at shaping business demand and delivering high-impact business outcomes.

Includes Certification

Yes

Time to Complete

40 hours

Price

Prerequisites

Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.

Minimum of one year of work experience in a business relationship management role after becoming a BRMP.

Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).

Understanding of the BRM Body of Knowledge (BRMBOK).

Pass the CBRM certification exam.

Commitment to adhere to the BRMI Code of Ethics.

Public Relations and Communications Professional (PRCP)

Certification Provider

National School of Public Relations and Communications (NSPRC)

Best For

Public Relations Specialist, Communications Manager, Media Relations Coordinator, Corporate Communications Professional, Crisis Management Consultant, Brand Strategist

Description

The Public Relations and Communications Professional (PRCP) certification, offered by the National School of Public Relations and Communications (NSPRC), is a prestigious credential designed for individuals seeking to advance their expertise in the dynamic field of public relations and communications. This certification focuses on strategic communication, media relations, crisis management, and ethical practices, equipping professionals with the skills necessary to craft compelling narratives, manage public perception, and engage effectively with stakeholders. The PRCP program involves rigorous coursework and practical experience, ensuring that certified professionals are well-prepared to navigate the complexities of modern media landscapes.

Includes Certification

Time to Complete

Price

Prerequisites

Bachelor's degree in Public Relations, Communications, Journalism, or a related field

Minimum of two years of professional experience in public relations or communications

Completion of NSPRC's approved coursework in strategic communication, media relations, crisis management, and ethical practices

Submission of a portfolio of work demonstrating practical experience in public relations and communications

Passing a comprehensive examination that covers key concepts, strategies, and practices in public relations

Adherence to NSPRC's code of ethics for public relations and communications professionals

Certified Change Management Professional (CCMP)

Certification Provider

Association of Change Management Professionals (ACMP)

Best For

Change Management Consultants, Organizational Development Specialists, Project Managers with change management responsibilities, Human Resources Professionals involved in organizational change, Business Transformation Managers, Senior Executives overseeing change initiatives

Description

The Certified Change Management Professional (CCMP) is a globally recognized credential offered by the Association of Change Management Professionals (ACMP). This certification is designed for individuals specializing in change management who wish to demonstrate their expertise and commitment to the discipline. It focuses on validating a candidate's knowledge of ACMP's Standard for Change Management© and their ability to apply best practices in initiating, managing, and sustaining change in organizations. Obtaining the CCMP requires meeting specific educational and professional experience criteria, as well as passing a comprehensive exam.

Includes Certification

Yes

Time to Complete

Price

$595

Prerequisites

Bachelor’s degree or equivalent and a minimum of 3 years (4200 hours) of change management experience within the last 7 years

Secondary education (high school diploma, associate’s degree or global equivalent) and a minimum of 5 years (7000 hours) of change management experience within the last 7 years

Completion of 21 hours of instructor-led change management training aligned with the ACMP’s Standard for Change Management© within the last 7 years

Agreement to adhere to the ACMP Code of Ethics

Completion and submission of the CCMP application and payment of the application fee

Passing the CCMP examination

Certified Sales Leadership Professional (CSLP)

Certification Provider

Sales Management Association (SMA)

Best For

Sales Directors, Regional Sales Managers, Sales Operations Managers, Senior Sales Executives with 5+ years experience, Sales Training and Development Managers, Vice Presidents of Sales

Description

The Certified Sales Leadership Professional (CSLP) certification, offered by the Sales Management Association (SMA), is designed for sales leaders seeking to enhance their strategic management skills and sales team performance. This program focuses on advanced sales leadership principles, including strategic planning, talent development, and sales operations efficiency. Earning the CSLP demonstrates a commitment to best practices in sales leadership and a mastery of the competencies necessary to drive sales team success in a competitive marketplace.

Includes Certification

Time to Complete

Price

Prerequisites

A minimum number of years of professional experience in sales leadership or management roles

Completion of a formal application process through the Sales Management Association (SMA)

Participation in required CSLP training courses or workshops provided by SMA

Passing a comprehensive certification examination that covers the core competencies of sales leadership

Adherence to the SMA's code of ethics for sales professionals

Commitment to continuing education and professional development to maintain certification status

Certified Customer Relationship Management Professional (CCMP)

Certification Provider

Sales and Marketing Executives International (SMEI)

Best For

Customer Relationship Manager, CRM Analyst, Sales Manager with CRM focus, Marketing Manager with customer engagement emphasis, Business Development Professional, Account Manager with client retention responsibilities

Description

The Certified Customer Relationship Management Professional (CCMP) certification, offered by Sales and Marketing Executives International (SMEI), is designed for professionals seeking to enhance their expertise in managing customer relationships. This certification focuses on the principles and practices essential for developing, maintaining, and improving customer engagement and loyalty. Candidates will gain insights into customer behavior, learn strategies for effective communication, and understand how to leverage CRM technologies to drive business success. The program involves rigorous training and assessment, ensuring that certified individuals are equipped with cutting-edge skills in customer relationship management.

Includes Certification

Time to Complete

Price

Prerequisites

A minimum of two years of professional experience in sales, marketing, or a related field.

A bachelor's degree in business, marketing, communications, or a related discipline; or equivalent work experience.

Completion of SMEI's Certified Marketing Executive (CME) or Certified Sales Executive (CSE) program may be required or recommended.

Understanding of basic CRM principles and technology platforms.

Passing a comprehensive examination that tests knowledge of CRM practices and strategies.

Membership with Sales and Marketing Executives International (SMEI) may be required for certification eligibility.

Project Management Professional (PMP)

Certification Provider

Project Management Institute (PMI)

Best For

Project Managers, Senior Project Managers, Project Coordinators, Project Analysts, Program Managers, Project Team Leaders

Description

The Project Management Professional (PMP) certification, offered by the Project Management Institute (PMI), is a globally recognized credential for project managers. It signifies a professional’s ability to manage projects efficiently, leading to successful outcomes. The certification process assesses a candidate's understanding of key project management concepts, methodologies, and best practices, as outlined in PMI's PMBOK Guide. Earning a PMP certification requires meeting education and experience requirements, passing a rigorous exam, and committing to ongoing professional development.

Includes Certification

Yes

Time to Complete

60-120 hours

Price

$555

Prerequisites

A secondary degree (high school diploma, associate’s degree, or the global equivalent)

7,500 hours leading and directing projects

35 hours of project management education, or CAPM Certification

Alternatively, a four-year degree

4,500 hours leading and directing projects

35 hours of project management education, or CAPM Certification

Strategic Communication Management Professional (SCMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Senior Communication Manager, Director of Corporate Communications, Communication Strategy Consultant, Vice President of Communications, Chief Communication Officer, Public Relations Executive

Description

The Strategic Communication Management Professional (SCMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for seasoned communication professionals who seek to validate their strategic thinking and planning abilities. This certification emphasizes expertise in managing an organization's communication strategies, including crisis communication, reputation management, and stakeholder engagement. Candidates must demonstrate a high level of knowledge and competence through a rigorous examination, ensuring they are equipped to lead communication efforts effectively at an executive level.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 11 years of experience in a professional communication role, with at least eight years of significant responsibility in strategic communication management

A bachelor's degree from an accredited institution in communication or a related field, which can reduce the professional experience requirement to 9 years with at least six years of significant responsibility

For applicants without a degree, 13 years of work experience in a professional communication role with at least eight years of significant strategic communication management responsibility is required

Agreement to adhere to the GCCC Code of Ethics

Successful completion of the SCMP certification examination

Commitment to continuing professional development and recertification every three years

Certified Customer Service Manager (CCSM)

Certification Provider

Customer Service Institute of America (CSIA)

Best For

Customer Service Manager, Customer Experience Manager, Call Center Manager, Support Services Manager, Client Relations Manager, Team Leaders with customer service experience

Description

The Certified Customer Service Manager (CCSM) certification, offered by the Customer Service Institute of America (CSIA), is designed for professionals aiming to excel in customer service leadership. This certification focuses on equipping managers with advanced skills in customer experience strategy, team leadership, and service operations. Candidates will learn to drive customer satisfaction, enhance team performance, and contribute to the overall success of their organizations through effective service management practices. The CCSM is ideal for those seeking to validate their expertise and advance their careers in customer service management.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of two years of experience in a customer service management role or related position.

Completion of the CSIA's Certified Customer Service Professional (CCSP) certification or an equivalent certification from a recognized institution.

Submission of a completed application for the CCSM certification program.

Payment of the certification fee as required by the CSIA.

Completion of the prescribed CCSM training modules or coursework provided by the CSIA.

Passing the CCSM certification examination with a score determined as satisfactory by the CSIA.

Certified Customer Experience Professional (CCXP)

Certification Provider

Customer Experience Professionals Association (CXPA)

Best For

Customer Experience Manager, Customer Relations Director, Client Services Manager, Customer Success Manager, Customer Experience Strategist, Customer Insights Analyst

Description

The Certified Customer Experience Professional (CCXP) credential, offered by the Customer Experience Professionals Association (CXPA), is a globally recognized certification that validates an individual's expertise in the customer experience field. It focuses on six core competencies: customer-centric culture, voice of the customer, customer insight, experience design, measurement, and strategic management. Earning the CCXP demonstrates a commitment to the profession and proficiency in creating and managing a seamless customer experience strategy. It is ideal for CX professionals seeking to enhance their skills and credibility.

Includes Certification

Yes

Time to Complete

Price

$645

Prerequisites

A minimum of three years of direct, full-time experience in a customer experience position.

A bachelor's degree or higher, or an equivalent combination of education and professional experience in a customer experience capacity.

Knowledge and understanding of the six core competencies of the CXPA framework: customer-centric culture, voice of the customer, customer insight, experience design, measurement, and strategic management.

Completion of an independent application that includes documenting your educational and professional experience, and a description of your work in the field of customer experience.

Agreement to adhere to the CXPA Code of Conduct and Professional Ethics.

Passing the CCXP exam, which assesses knowledge and application of customer experience practices.

Customer Success Manager Certification

Certification Provider

The Success League

Best For

Customer Success Managers, Account Managers, Client Relationship Managers, Sales Professionals with customer management experience, Client Onboarding Specialists, SaaS Customer Support Leads

Description

The Customer Success Manager Certification by The Success League is a specialized program designed to equip professionals with the skills and strategies necessary for fostering long-term customer relationships and driving business growth. This certification focuses on key areas such as customer lifecycle management, success planning, and advanced communication techniques. Participants will learn to effectively onboard, support, and retain customers, ensuring their success aligns with company objectives. Ideal for current or aspiring customer success managers, this certification involves practical, real-world scenarios to apply best practices in customer success.

Includes Certification

Time to Complete

Price

Prerequisites

A minimum level of work experience in customer success or a related field (specific duration may vary)

Understanding of basic customer success principles and practices

Commitment to complete the coursework and any associated projects or exams

Access to a computer and internet, as the program may be offered online

Payment of any applicable fees for the certification program

Willingness to engage in continuous learning and apply customer success strategies in real-world situations

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Benefits of Having a Customer Engagement Manager Certification

In a field as dynamic and customer-centric as customer engagement management, distinguishing yourself can be as vital as your ability to foster strong customer relationships. Earning a certification in customer engagement management is not just about adding another accolade to your resume; it’s about validating your expertise, enhancing your professional credibility, and deepening your understanding of industry practices. For job seekers and aspiring Customer Engagement Managers, a certification can be the differentiator that sets you apart in the job market, equipping you with the latest skills and knowledge to excel in this ever-evolving field. Let’s explore the key benefits of obtaining a Customer Engagement Manager certification and how it can catalyze your career growth.

Industry Recognition and Credibility: A Customer Engagement Manager certification from a reputable organization is a testament to your commitment and expertise in the field. It signals to employers and peers that you have a validated understanding of customer engagement best practices, increasing your credibility in the industry.

Enhanced Skill Set and Knowledge: Certifications provide structured learning on various aspects of customer engagement management, from customer relationship strategies to data-driven decision-making. They help in filling knowledge gaps and staying updated with the latest industry trends, ensuring you have the skills to handle complex customer engagement challenges.

Career Advancement and Opportunities: Certifications can open doors to new career opportunities, particularly for those transitioning into customer engagement management from different fields. They can be a significant advantage in job applications, promotions, and negotiations, demonstrating your dedication to professional development.

Networking and Community Engagement: Many certification programs offer access to professional networks and communities. This can be invaluable for building connections, learning from industry leaders, and gaining insights into diverse customer engagement practices.

Building Confidence and Competence: The process of earning a certification can boost your confidence in your customer engagement management abilities. It reassures you and potential employers of your competence to lead and manage customer relationships effectively, equipping you with both the theoretical and practical tools needed for success.

How to Choose the Best Customer Engagement Manager Certification

Choosing the right certification as a Customer Engagement Manager is a pivotal step that can significantly influence your career growth and effectiveness in the role. With a myriad of certifications available, each tailored to different aspects of customer engagement, it's essential to select one that aligns with your career goals, enhances your current skill set, and meets the evolving demands of the industry. This section provides practical tips to help you navigate the selection process, ensuring that your chosen certification not only complements your professional experience but also accelerates your career progression.

Align with Career Goals: Evaluate how a certification aligns with your long-term career objectives. If you aspire to move into senior management or executive roles, look for certifications that emphasize strategic customer relationship management and leadership skills. For those focused on operational excellence, consider certifications that delve into customer service best practices and process optimization.
Relevance to Industry Trends: Select a certification that is pertinent to current and emerging trends in customer engagement. For instance, if your industry is increasingly leveraging digital channels, certifications that cover digital customer engagement strategies, social media management, or CRM software proficiency can be highly beneficial. Staying abreast of industry trends ensures that your skills remain relevant and in demand.
Accreditation and Recognition: Opt for certifications from reputable institutions or organizations renowned for their expertise in customer engagement. Accredited programs are often more respected and valued by employers, which can enhance your credibility and career prospects. Ensure the certification is recognized within your industry to maximize its impact.
Practical Application and Networking Opportunities: Choose certifications that offer practical, hands-on training and opportunities to network with other professionals. Real-world application of skills through projects or case studies can deepen your understanding and effectiveness. Additionally, networking can provide valuable connections and insights that can further your career.
Feedback from Certified Professionals: Seek out reviews and feedback from colleagues or mentors who have completed the certifications you are considering. Their firsthand experiences with the coursework, the practical benefits, and the impact on their careers can provide invaluable guidance in making an informed decision.

Preparing for Your Customer Engagement Manager Certification

Preparing for a Customer Engagement Manager certification is more than just enrolling in a course; it requires a strategic approach and a clear understanding of your professional goals. Whether you're aiming for a broad certification or one with a specialized focus, these guidelines will help you effectively prepare to absorb the material, pass the exam, and most importantly, apply the learnings in your role as a Customer Engagement Manager.

Set Clear Objectives: Before you begin your certification journey, clarify what you aim to achieve. Are you looking to enhance your fundamental understanding of customer engagement, or are you targeting a specific area such as customer success or CRM systems? Setting clear objectives will help you focus on the most relevant topics and tailor your study approach accordingly.

Create a Structured Study Plan: Develop a structured study plan that encompasses all the key areas of the certification curriculum. Allocate specific time blocks for studying and break down the material into manageable sections. This systematic approach will help you cover the coursework without feeling overwhelmed. Be sure to include time for review and practice exams to reinforce your learning.

Engage with the Customer Engagement Community: Interacting with fellow Customer Engagement Managers can provide valuable insights beyond the course material. Join study groups, participate in online forums, and attend webinars or workshops. Engaging with the community can offer different perspectives, clarify doubts, and provide practical tips from those who have already completed the certification process.

Practical Application: Whenever possible, apply the concepts you're learning to real-world scenarios. This could be through case studies, simulations, or integrating the principles into your current projects. Applying what you learn to practical situations will deepen your understanding and retention of the material, making it easier to translate knowledge into actionable strategies in your professional role.

Certification FAQs for Customer Engagement Managers

Is getting a Customer Engagement Manager certification worth it?

The value of a Customer Engagement Manager certification depends on your career stage, goals, and market demands. For newcomers, a certification offers foundational knowledge, industry terminology, and insights into customer engagement strategies, acting as a gateway into the field. For seasoned professionals, it can help update skills, specialize in areas like customer retention or data analytics, and demonstrate a commitment to continuous learning and professional growth.

Certifications can boost your credibility and make your resume stand out to recruiters and hiring managers. In the competitive landscape of customer engagement, having a certification can be a key differentiator, especially when paired with relevant experience and skills.

Do you need a certification to get a job as a Customer Engagement Manager?

While a certification is not always a mandatory requirement for securing a job as a Customer Engagement Manager, it can certainly be advantageous. It can provide you with an edge in job applications, particularly if you're transitioning from a different career path or lack direct experience in customer engagement. Certifications can help prove your knowledge and dedication to the field, especially in cases where your work experience might not directly align with the role.

That said, many employers value practical experience, leadership abilities, and a track record of success in customer-focused roles as much as, if not more than, formal certifications. In many cases, a combination of relevant experience, demonstrable skills, and a certification can be the most effective way to showcase your capabilities as a Customer Engagement Manager.

Can Customer Engagement Manager certifications help pivoters make the transition into Customer Service from another career path?

Yes, Customer Engagement Manager certifications can be highly beneficial for professionals transitioning from different career paths. These certifications cover essential skills, strategies, and tools needed for effective customer engagement, providing a solid foundation for newcomers. They help bridge knowledge gaps and demonstrate to potential employers your dedication to mastering the role. Additionally, the networking opportunities often associated with certification programs can be invaluable, offering connections and insights that facilitate a smoother career transition.

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Customer Engagement Manager Tools & Software

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Read About Customer Engagement Manager Tools & Software

Customer Engagement Manager Certifications

Getting Started as a Customer Engagement Manager

Getting Certified as a Customer Engagement Manager

Top Customer Engagement Manager Certifications

Best Customer Engagement Manager Certifications

Certified Business Relationship Manager (CBRM)

Public Relations and Communications Professional (PRCP)

Certified Change Management Professional (CCMP)

Certified Sales Leadership Professional (CSLP)

Certified Customer Relationship Management Professional (CCMP)

Project Management Professional (PMP)

Strategic Communication Management Professional (SCMP)

Certified Customer Service Manager (CCSM)

Certified Customer Experience Professional (CCXP)

Customer Success Manager Certification

Track Certifications for Free with Teal

Benefits of Having a Customer Engagement Manager Certification

How to Choose the Best Customer Engagement Manager Certification

Preparing for Your Customer Engagement Manager Certification

Certification FAQs for Customer Engagement Managers

Is getting a Customer Engagement Manager certification worth it?

Do you need a certification to get a job as a Customer Engagement Manager?

Can Customer Engagement Manager certifications help pivoters make the transition into Customer Service from another career path?

Related Certification Lists