Top Certifications for External Communications Managers in 2024 (Ranked)

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Getting Certified as a External Communications Manager

As the role of an External Communications Manager becomes increasingly vital in today's interconnected world, obtaining certifications is a key step in not only validating your expertise but also in distinguishing yourself in a competitive field. For both aspiring and seasoned professionals, certifications offer a structured pathway to acquire and demonstrate essential skills, from media relations to strategic communication planning.

This guide is designed to help you navigate the diverse certification options available, aligning them with your career goals and the specific demands of the external communications landscape. Whether you're just beginning your journey or seeking to enhance your proficiency, understanding the value and impact of these certifications is crucial for a successful career in external communications.

Top External Communications Manager Certifications

Public Relations and Communications Professional (PRCP)

National School of Public Relations and Communications (NSPRC)

Certified Business Relationship Manager (CBRM)

Business Relationship Management Institute (BRMI)

Strategic Communication Management Professional (SCMP)

Global Communication Certification Council (GCCC)

Communication Management Professional (CMP)

Global Communication Certification Council (GCCC)

Certified Change Management Professional (CCMP)

Association of Change Management Professionals (ACMP)

Certified Marketing Management Professional (CMMP)

International Institute of Marketing Professionals (IIMP)

Certified Customer Relationship Management Professional (CCMP)

Sales and Marketing Executives International (SMEI)

Accredited Business Communicator (ABC)

International Association of Business Communicators (IABC)

Certified Public Relations Counselor (CPRC)

Public Relations Society of America (PRSA)

Mini-MBA: Brand Development and Marketing Communications

Rutgers Business School Executive Education

Best External Communications Manager Certifications

Public Relations and Communications Professional (PRCP)

Certification Provider

National School of Public Relations and Communications (NSPRC)

Best For

Public Relations Specialist, Communications Manager, Media Relations Coordinator, Corporate Communications Professional, Crisis Management Consultant, Brand Strategist

Description

The Public Relations and Communications Professional (PRCP) certification, offered by the National School of Public Relations and Communications (NSPRC), is a prestigious credential designed for individuals seeking to advance their expertise in the dynamic field of public relations and communications. This certification focuses on strategic communication, media relations, crisis management, and ethical practices, equipping professionals with the skills necessary to craft compelling narratives, manage public perception, and engage effectively with stakeholders. The PRCP program involves rigorous coursework and practical experience, ensuring that certified professionals are well-prepared to navigate the complexities of modern media landscapes.

Includes Certification

Time to Complete

Price

Prerequisites

Bachelor's degree in Public Relations, Communications, Journalism, or a related field

Minimum of two years of professional experience in public relations or communications

Completion of NSPRC's approved coursework in strategic communication, media relations, crisis management, and ethical practices

Submission of a portfolio of work demonstrating practical experience in public relations and communications

Passing a comprehensive examination that covers key concepts, strategies, and practices in public relations

Adherence to NSPRC's code of ethics for public relations and communications professionals

Certified Business Relationship Manager (CBRM)

Certification Provider

Business Relationship Management Institute (BRMI)

Best For

Senior Business Relationship Managers, IT Relationship Managers, Experienced BRM Consultants, Strategic Partnership Managers, Business Transformation Managers, Senior Project/Program Managers

Description

The Certified Business Relationship Manager (CBRM) is a prestigious certification offered by the Business Relationship Management Institute (BRMI) that equips professionals with advanced strategies and tools to foster effective business relationships. This certification delves into the art and science of business value creation, emphasizing relationship management as a strategic capability. It is designed for seasoned BRMs who aim to drive business transformation and growth through influential partnerships and a deep understanding of business needs and IT capabilities. The CBRM certification involves rigorous training and examination, ensuring that certified professionals are adept at shaping business demand and delivering high-impact business outcomes.

Includes Certification

Yes

Time to Complete

40 hours

Price

Prerequisites

Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.

Minimum of one year of work experience in a business relationship management role after becoming a BRMP.

Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).

Understanding of the BRM Body of Knowledge (BRMBOK).

Pass the CBRM certification exam.

Commitment to adhere to the BRMI Code of Ethics.

Strategic Communication Management Professional (SCMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Senior Communication Manager, Director of Corporate Communications, Communication Strategy Consultant, Vice President of Communications, Chief Communication Officer, Public Relations Executive

Description

The Strategic Communication Management Professional (SCMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for seasoned communication professionals who seek to validate their strategic thinking and planning abilities. This certification emphasizes expertise in managing an organization's communication strategies, including crisis communication, reputation management, and stakeholder engagement. Candidates must demonstrate a high level of knowledge and competence through a rigorous examination, ensuring they are equipped to lead communication efforts effectively at an executive level.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 11 years of experience in a professional communication role, with at least eight years of significant responsibility in strategic communication management

A bachelor's degree from an accredited institution in communication or a related field, which can reduce the professional experience requirement to 9 years with at least six years of significant responsibility

For applicants without a degree, 13 years of work experience in a professional communication role with at least eight years of significant strategic communication management responsibility is required

Agreement to adhere to the GCCC Code of Ethics

Successful completion of the SCMP certification examination

Commitment to continuing professional development and recertification every three years

Communication Management Professional (CMP)

Certification Provider

Global Communication Certification Council (GCCC)

Best For

Communication Managers, Public Relations Managers, Corporate Communications Specialists, Marketing Communications Managers, Strategic Communication Consultants, Internal Communications Managers

Description

The Communication Management Professional (CMP) certification, offered by the Global Communication Certification Council (GCCC), is designed for generalist, specialist, and other business communicators established in their careers as managers and looking to demonstrate their competence. This certification validates a professional's expertise in strategic communication planning, implementation, and measurement. Candidates must meet certain education and experience requirements and pass a rigorous exam to earn the CMP designation, which signifies a standard of proficiency and ethics in communication management practices.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of 6 years of experience in a professional communication role for those with a bachelor's degree or higher, or 8 years of experience without a degree.

A bachelor's degree in communication or a related field is preferred but not required.

Completion of a minimum of 40 hours of training in communication or a related field within the last two years.

Agreement to adhere to the GCCC Code of Ethics.

Submission of an application that includes a candidate's work history and education.

Passing the CMP certification examination.

Certified Change Management Professional (CCMP)

Certification Provider

Association of Change Management Professionals (ACMP)

Best For

Change Management Consultants, Organizational Development Specialists, Project Managers with change management responsibilities, Human Resources Professionals involved in organizational change, Business Transformation Managers, Senior Executives overseeing change initiatives

Description

The Certified Change Management Professional (CCMP) is a globally recognized credential offered by the Association of Change Management Professionals (ACMP). This certification is designed for individuals specializing in change management who wish to demonstrate their expertise and commitment to the discipline. It focuses on validating a candidate's knowledge of ACMP's Standard for Change Management© and their ability to apply best practices in initiating, managing, and sustaining change in organizations. Obtaining the CCMP requires meeting specific educational and professional experience criteria, as well as passing a comprehensive exam.

Includes Certification

Yes

Time to Complete

Price

$595

Prerequisites

Bachelor’s degree or equivalent and a minimum of 3 years (4200 hours) of change management experience within the last 7 years

Secondary education (high school diploma, associate’s degree or global equivalent) and a minimum of 5 years (7000 hours) of change management experience within the last 7 years

Completion of 21 hours of instructor-led change management training aligned with the ACMP’s Standard for Change Management© within the last 7 years

Agreement to adhere to the ACMP Code of Ethics

Completion and submission of the CCMP application and payment of the application fee

Passing the CCMP examination

Certified Marketing Management Professional (CMMP)

Certification Provider

International Institute of Marketing Professionals (IIMP)

Best For

Marketing Managers, Brand Managers, Product Managers, Marketing Directors, Digital Marketing Professionals, Marketing Consultants with 2+ years of experience

Description

The Certified Marketing Management Professional (CMMP) designation, offered by the International Institute of Marketing Professionals (IIMP), is a globally recognized certification that validates an individual's expertise in marketing management. This program is designed for marketing professionals seeking to enhance their strategic and managerial skills. It covers core concepts such as marketing planning, execution, and control, along with advanced topics like international marketing and digital marketing strategies. The CMMP certification requires a combination of formal education, experience, and passing a comprehensive exam, ensuring that certified professionals meet a high standard of marketing proficiency.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A bachelor’s degree in marketing or a related field from an accredited institution.

A minimum of two years of professional marketing management experience.

Completion of a pre-determined number of continuing professional development (CPD) hours in marketing.

Passing the CMMP examination, which assesses knowledge of marketing concepts and management skills.

Agreement to adhere to the IIMP's professional code of ethics.

Maintenance of certification through ongoing education and professional development activities.

Certified Customer Relationship Management Professional (CCMP)

Certification Provider

Sales and Marketing Executives International (SMEI)

Best For

Customer Relationship Manager, CRM Analyst, Sales Manager with CRM focus, Marketing Manager with customer engagement emphasis, Business Development Professional, Account Manager with client retention responsibilities

Description

The Certified Customer Relationship Management Professional (CCMP) certification, offered by Sales and Marketing Executives International (SMEI), is designed for professionals seeking to enhance their expertise in managing customer relationships. This certification focuses on the principles and practices essential for developing, maintaining, and improving customer engagement and loyalty. Candidates will gain insights into customer behavior, learn strategies for effective communication, and understand how to leverage CRM technologies to drive business success. The program involves rigorous training and assessment, ensuring that certified individuals are equipped with cutting-edge skills in customer relationship management.

Includes Certification

Time to Complete

Price

Prerequisites

A minimum of two years of professional experience in sales, marketing, or a related field.

A bachelor's degree in business, marketing, communications, or a related discipline; or equivalent work experience.

Completion of SMEI's Certified Marketing Executive (CME) or Certified Sales Executive (CSE) program may be required or recommended.

Understanding of basic CRM principles and technology platforms.

Passing a comprehensive examination that tests knowledge of CRM practices and strategies.

Membership with Sales and Marketing Executives International (SMEI) may be required for certification eligibility.

Accredited Business Communicator (ABC)

Certification Provider

International Association of Business Communicators (IABC)

Best For

Corporate Communications Manager, Public Relations Specialist, Marketing Communications Director, Internal Communications Officer, Brand Strategist with 5+ years experience, Communication Consultant

Description

The Accredited Business Communicator (ABC) certification, offered by the International Association of Business Communicators (IABC), is a prestigious recognition for professionals in the field of business communication. This certification demonstrates an individual's expertise in strategic communication planning, implementation, and ethical practice. Candidates undergo a rigorous evaluation process, including a portfolio review and an examination, to validate their skills in effectively managing and delivering communication that drives business results. The ABC certification is ideal for those looking to establish credibility and advance their career in business communication.

Includes Certification

Yes

Time to Complete

Price

Prerequisites

A minimum of five years of professional experience in business communication or a related field

A portfolio demonstrating strategic communication work and a broad base of professional communication skills

Completion of a thorough application process, which includes a candidate questionnaire

Passing a written and oral examination that assesses strategic thinking, problem-solving, and ethical decision-making abilities

Commitment to continuing professional development and adherence to the IABC Code of Ethics

Membership in the International Association of Business Communicators (IABC) is recommended

Certified Public Relations Counselor (CPRC)

Certification Provider

Public Relations Society of America (PRSA)

Best For

Senior Public Relations Manager, Public Relations Director, Communications Director, Vice President of Public Relations, Senior Communications Strategist, Corporate Communications Executive

Description

The Certified Public Relations Counselor (CPRC) credential, offered by the Public Relations Society of America (PRSA), is a prestigious certification for senior-level public relations professionals. It validates advanced strategic expertise, critical thinking, and ethical judgment in the field of public relations. Candidates must demonstrate a high level of proficiency in managing and delivering strategic communication initiatives. The certification process includes a rigorous examination and a peer review of a candidate's portfolio, ensuring that CPRC holders are recognized for their leadership and mastery in public relations.

Includes Certification

Time to Complete

Price

Prerequisites

Membership in the Public Relations Society of America (PRSA) at the time of application and examination.

A minimum of 10 years of professional experience in public relations or a related field.

Current or previous accreditation in Public Relations (APR) through PRSA.

Submission of an application that includes a professional portfolio demonstrating strategic public relations management abilities.

Passing a comprehensive examination that covers advanced public relations knowledge, strategic thinking, and ethical judgment.

Participation in a peer review process, which may include an interview or presentation based on the candidate's portfolio.

Mini-MBA: Brand Development and Marketing Communications

Certification Provider

Rutgers Business School Executive Education

Best For

Marketing Managers, Brand Strategists, Marketing Communications Specialists, Product Managers with marketing focus, Digital Marketing Professionals, Entrepreneurs seeking branding expertise

Description

The Mini-MBA: Brand Development and Marketing Communications certification from Rutgers Business School Executive Education is an intensive, non-credit program designed for professionals aiming to enhance their knowledge in brand strategy and marketing communications. This certification offers a deep dive into the latest branding techniques and digital marketing trends, equipping participants with the skills to develop strong brands and effectively communicate their value propositions in a competitive marketplace. Through a blend of expert instruction and practical exercises, attendees will learn to craft impactful marketing strategies and drive brand growth.

Includes Certification

Yes

Time to Complete

42 hours

Price

Prerequisites

A bachelor's degree or equivalent professional experience in a related field

Understanding of basic marketing principles and business concepts

Professional experience in marketing, brand management, or a related area is recommended

Fluency in English to ensure comprehension of course materials and participation in discussions

Access to a computer and internet for online learning modules, if applicable

Completion of any pre-course work assigned by the program, if required

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Benefits of Having a External Communications Manager Certification

In a field as dynamic and competitive as external communications, standing out can be as crucial as your ability to manage a brand's voice. Earning a certification in external communications is not just about adding another accolade to your resume; it’s about substantiating your expertise, enhancing your professional credibility, and expanding your understanding of industry practices. For job seekers and aspiring External Communications Managers, a certification can be the differentiator that sets you apart in the job market, equipping you with the latest skills and knowledge to excel in this ever-evolving field. Let’s explore the key benefits of obtaining an External Communications Manager certification and how it can catalyze your career growth.

Industry Recognition and Credibility: An External Communications Manager certification from a reputable organization is a testament to your commitment and expertise in the field. It signals to employers and peers that you have a validated understanding of external communications best practices, increasing your credibility in the industry.

Enhanced Skill Set and Knowledge: Certifications provide structured learning on various aspects of external communications, from media relations to crisis communication strategies. They help in filling knowledge gaps and staying updated with the latest industry trends, ensuring you have the skills to handle complex communication challenges.

Career Advancement and Opportunities: Certifications can open doors to new career opportunities, particularly for those transitioning into external communications from different fields. They can be a significant advantage in job applications, promotions, and negotiations, demonstrating your dedication to professional development.

Networking and Community Engagement: Many certification programs offer access to professional networks and communities. This can be invaluable for building connections, learning from industry leaders, and gaining insights into diverse communication practices.

Building Confidence and Competence: The process of earning a certification can boost your confidence in your external communications abilities. It reassures you and potential employers of your competence to lead and manage communications effectively, equipping you with both the theoretical and practical tools needed for success.

How to Choose the Best External Communications Manager Certification

Choosing the right certification as an External Communications Manager is a strategic decision that can significantly influence your career growth and effectiveness in the role. With a multitude of certifications available, each offering distinct advantages, the challenge lies in selecting one that aligns with your career goals, enhances your current skill set, and meets the evolving demands of the communications landscape. This section provides practical tips to help you navigate the selection process, ensuring you choose a certification that not only complements your professional experience but also accelerates your career progression.

Align with Career Goals: Evaluate how a certification aligns with your long-term career objectives. If you aspire to lead communications teams, look for certifications that emphasize leadership, strategic communication planning, and crisis management. For those focused on digital communications, consider certifications that enhance your skills in social media strategy, content marketing, and digital analytics.
Relevance to Industry Trends: Choose a certification that is pertinent to current and emerging trends in the communications industry. For example, certifications that cover digital transformation, data-driven communication strategies, or the integration of AI in communications can be particularly valuable in staying ahead in a rapidly evolving field.
Accreditation and Recognition: Opt for certifications from reputable institutions or organizations known for their expertise in communications. Certifications from well-recognized bodies such as the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC) can add significant value and credibility to your professional profile.
Practical Application and Networking Opportunities: Seek certifications that offer practical, hands-on learning experiences and opportunities to network with other professionals. The ability to apply theoretical knowledge in real-world scenarios and connect with peers can greatly enhance the practical value of the certification.
Feedback from Certified Professionals: Consult with colleagues or mentors who have completed the certifications you are considering. Their firsthand experiences and insights into the coursework, benefits, and career impact can provide valuable guidance and help you make an informed decision.

Preparing for Your External Communications Manager Certification

Preparing for a certification as an External Communications Manager involves more than just enrolling in a course; it requires a strategic approach and a clear understanding of your professional goals. Whether you're aiming for a general certification or one with a specialized focus, these guidelines will help you effectively prepare to absorb the material, pass the exam, and apply your new skills in your career.

Set Clear Objectives: Before you start studying, define what you aim to achieve with the certification. Are you looking to enhance your overall understanding of external communications, or do you want to specialize in areas like crisis communication or digital media strategies? Setting clear objectives will help you focus on the most relevant topics and tailor your study approach accordingly.

Create a Structured Study Plan: Develop a detailed study plan that covers all the key areas of the certification curriculum. Allocate specific time blocks for studying and break down the material into manageable sections. This structured approach will help you systematically cover the coursework without feeling overwhelmed. Don't forget to include time for review sessions and practice exams to reinforce your learning.

Engage with the Communications Community: Interacting with other External Communications Managers can provide invaluable insights. Join study groups, participate in online forums, and attend webinars or industry events. Engaging with the community can offer different perspectives, clarify doubts, and provide practical tips from those who have already completed the certification process.

Practical Application: Whenever possible, apply the concepts you're learning to real-world scenarios. This could involve case studies, simulations, or integrating new strategies into your current projects. Applying what you learn to practical situations will deepen your understanding and retention of the material, making it easier to recall during the exam and in your professional life.

Certification FAQs for External Communications Managers

Is getting a External Communications Manager certification worth it?

The value of an External Communications Manager certification largely depends on your career stage, goals, and market demands. For beginners, a certification can offer foundational knowledge, industry terminology, and a clearer understanding of the role, acting as a gateway into the field. For seasoned professionals, it can help update skills, specialize in a niche area, or show a commitment to continuous learning and professional development.

Additionally, certifications can boost your credibility and make your resume more attractive to recruiters and hiring managers. In the competitive field of external communications, having a certification can be a differentiator, especially when combined with relevant experience and skills.

Do you need a certification to get a job as a External Communications Manager?

While a certification is not always a mandatory requirement for securing a job as an External Communications Manager, it can certainly be advantageous. It can provide you with an edge in job applications, particularly if you're transitioning from a different career path or lack direct experience in external communications. Certifications can help prove your knowledge and dedication to the field, especially in cases where your work experience might not directly align with the role.

That said, many employers value practical experience, strong communication skills, and a track record of success in similar roles as much as, if not more than, formal certifications. In many cases, a combination of relevant experience, demonstrable skills, and a certification can be the most effective way to showcase your capabilities as an External Communications Manager.

Can External Communications Manager certifications help pivoters make the transition into Marketing from another career path?

Yes, External Communications Manager certifications can be particularly beneficial for professionals looking to transition from a different career path into external communications. These certifications often cover essential communication strategies, media relations, and crisis management, providing a solid foundation for those new to the field. They can help bridge knowledge gaps and demonstrate to potential employers your commitment to acquiring the necessary skills for the role.

Moreover, the networking opportunities that often come with these certification programs can be invaluable in making the career transition smoother.

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External Communications Manager Tools & Software

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Read About External Communications Manager Tools & Software

External Communications Manager Certifications

Getting Started as a External Communications Manager

Getting Certified as a External Communications Manager

Top External Communications Manager Certifications

Best External Communications Manager Certifications

Public Relations and Communications Professional (PRCP)

Certified Business Relationship Manager (CBRM)

Strategic Communication Management Professional (SCMP)

Communication Management Professional (CMP)

Certified Change Management Professional (CCMP)

Certified Marketing Management Professional (CMMP)

Certified Customer Relationship Management Professional (CCMP)

Accredited Business Communicator (ABC)

Certified Public Relations Counselor (CPRC)

Mini-MBA: Brand Development and Marketing Communications

Track Certifications for Free with Teal

Benefits of Having a External Communications Manager Certification

How to Choose the Best External Communications Manager Certification

Preparing for Your External Communications Manager Certification

Certification FAQs for External Communications Managers

Is getting a External Communications Manager certification worth it?

Do you need a certification to get a job as a External Communications Manager?

Can External Communications Manager certifications help pivoters make the transition into Marketing from another career path?

Related Certification Lists