About
AWAL is a digital marketing and distribution company that enables artists and labels to be in control and release music globally. AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control.
Founded in 1997, the company is headquartered in London, England, United Kingdom.
Mission
AWAL's core mission is centered around empowering independent artists and labels by providing them with the tools and resources needed to succeed in the ever-evolving music industry. Their primary goal is to offer a transparent, data-driven, and artist-friendly platform that enables creators to maintain control over their careers while maximizing their reach and revenue. By fostering a supportive and collaborative environment, AWAL aims to revolutionize the way artists navigate the music landscape and redefine the traditional label model for the digital age.
Employee Benefits
- Friendly release management team based in London and New York
- Opportunity to handle digital release projects and manage physical projects for clients
- Engage internally with marketing and A&R teams
- Liaise with clients on repress decisions and arrange represses with manufacturing brokers
- Take charge of internal queries on promo and bought stock deliveries
- Experience within the music industry desired
Core Values
- Innovation: AWAL values innovation and encourages employees to think outside the box, constantly pushing the boundaries of what is possible in the music industry.
- Collaboration: Collaboration is key at AWAL, with a focus on teamwork and communication to achieve shared goals and drive success.
- Transparency: AWAL values transparency in all aspects of the business, fostering open communication and honesty to build trust and accountability.
- Empowerment: AWAL empowers its employees to take ownership of their work and make a meaningful impact, providing opportunities for growth and development.
AWAL
Leadership
Lonny Olinick
CEO
Ryan Wright
Chief Marketing Officer
Patrick Ross
Head of Digital Marketing
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