Beautycounter is a beauty brand that distributes products through relationship networks and online. It was launched in 2013 by founder and CEO Gregg Renfrew. Beautycounter, a B Corporation, develops and sells skincare, body and hair products, and cosmetics that are safe for consumers. The Company’s products are carefully formulated with high safety standards excluding more than 1,500 harmful ingredients linked to cancer, hormone disruption, reproductive toxicity, skin irritation, cumulative exposure risk, and other hazards.

Beautycounter's core mission is centered around advocating for clean beauty and promoting safer personal care products in the industry. They are dedicated to creating high-quality, ethically sourced, and environmentally conscious products that prioritize the health and well-being of their consumers. By fostering transparency and rigorous ingredient screening, Beautycounter aims to revolutionize the beauty industry and empower consumers to make informed choices about the products they use daily.

• Safety: Beautycounter is dedicated to creating safe and clean beauty products, prioritizing the health and well-being of its customers.
• Transparency: Beautycounter values transparency in all aspects of its business, from ingredient sourcing to company policies, to build trust with its customers and employees.
• Empowerment: Beautycounter empowers its employees and customers to make informed decisions about their health and beauty, promoting education and advocacy for safer products.
• Inclusivity: Beautycounter celebrates diversity and inclusivity, striving to create a welcoming and inclusive workplace and product line that represents and serves all people.