Plaid is the technology platform providing the tools and access needed for the development of a fully modern, and digitally-enabled financial system. Plaid makes it easier and safer for developers — from the smallest startups to the largest financial institutions — to build innovative financial services and applications. Plaid offers beautiful consumer experiences, developer-friendly infrastructure, and intelligence tools that give everyone the ability to build the future of financial services. Plaid was launched by William Hockey and Zach Perret in 2012 and is headquartered in San Francisco, California.

Plaid's central mission is to simplify and democratize the financial ecosystem by providing a seamless connection between applications and users' bank accounts. They strive to enable innovation and growth in the fintech industry by offering a secure, user-friendly platform that facilitates data exchange and financial transactions. By fostering collaboration and integration between financial institutions, developers, and consumers, Plaid aims to revolutionize the way people interact with their finances and unlock new opportunities for financial empowerment.

• Empathy: Plaid values empathy, encouraging employees to understand and prioritize the needs of their customers and colleagues.
• Impact: Plaid is committed to making a positive impact on the financial industry, striving to create innovative solutions that benefit both individuals and businesses.
• Diversity and Inclusion: Plaid values diversity and inclusion, recognizing the importance of creating a workplace that is welcoming and supportive of all individuals.
• Ownership: Plaid encourages employees to take ownership of their work, empowering them to make decisions and take responsibility for their projects.