The Athletic is an online media company that specializes in online news publishing for the sports industry. It features a web-based platform that utilizes news and updates about athletes and season updates for sports such as basketball and football. The company was founded in 2015 and headquartered in San Francisco, California.

The Athletic's core mission is centered around revolutionizing sports journalism by providing in-depth, ad-free coverage of various sports and teams. Their primary goal is to deliver high-quality, exclusive content crafted by talented and dedicated journalists, offering readers an unparalleled experience in sports storytelling. By fostering a strong community of sports enthusiasts and maintaining a commitment to journalistic integrity, The Athletic aims to redefine the landscape of sports media and become the go-to source for passionate fans seeking insightful and engaging content.

• Quality Journalism: The Athletic is dedicated to producing high-quality, in-depth sports journalism that is both informative and engaging.
• Authenticity: The Athletic values authenticity in its reporting, striving to provide readers with honest and unbiased coverage of the sports world.
• Community: The Athletic fosters a sense of community among its readers and employees, encouraging engagement and interaction through its platform and events.
• Innovation: The Athletic is committed to pushing the boundaries of sports journalism, exploring new technologies and approaches to storytelling.