As an Outside Sales Manager, your CV should be a compelling showcase of your sales acumen, leadership skills, and ability to drive growth. It should highlight your expertise in managing sales teams, developing client relationships, and meeting sales targets. Your CV should reflect your ability to strategize, negotiate, and deliver results in a competitive market.
Whether you're targeting roles in B2B, B2C, or international sales, these guidelines will help you create a CV that captures the attention of potential employers.
Highlight Your Sales Achievements: Quantify your sales success with specific figures, such as "Led a team that achieved 120% of sales target for three consecutive quarters" or "Secured a $1M deal with a key client".
Showcase Your Leadership Skills: Detail your experience in managing sales teams, including size of teams managed, training initiatives led, and how your leadership contributed to sales growth.
Customize Your CV for the Role: Tailor your CV to the specific sales manager role you're applying for, emphasizing relevant experiences and skills. If the role is focused on international sales, for example, highlight your experience in that area.
Detail Your Industry Knowledge: Demonstrate your understanding of the industry you're in, including knowledge of products, market trends, and competitors. This shows potential employers that you're not just a salesperson, but a strategic thinker.
Emphasize Your Communication and Negotiation Skills: Give examples of how your excellent communication and negotiation skills have helped close deals, resolve conflicts, or build strong relationships with clients.
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Dynamic Outside Sales Manager with a proven track record of exceeding sales targets and expanding market share. Expert in implementing innovative sales strategies, nurturing key client relationships, and leveraging CRM systems to enhance sales efficiency. With a consistent record of driving revenue growth, improving customer satisfaction, and leading high-performing sales teams, I am poised to contribute significantly to my next role.
CAREER Experience
Outside Sales Manager• 01/2024 – Present
DataPulse Solutions
Directed a team of 10 sales representatives, achieving a 30% increase in annual sales by implementing innovative sales strategies and improving team training programs.
Established and nurtured key client relationships, resulting in a 20% increase in customer retention and a 15% growth in upselling opportunities.
Implemented a new CRM system that improved sales data tracking and analysis, leading to a 25% increase in sales efficiency and a 10% reduction in customer response time.
Territory Sales Representative• 03/2023 – 12/2023
PlatinumCare Partners
Managed a portfolio of 50+ key accounts, consistently exceeding sales targets by 15% through strategic account management and upselling techniques.
Developed and executed a territory expansion plan that resulted in a 20% increase in market share and a 30% increase in sales revenue.
Collaborated with the marketing team to develop sales collateral and promotional campaigns, driving a 25% increase in lead generation and a 10% increase in conversion rates.
Sales Associate• 11/2021 – 03/2023
IronGateLegal Dynamics
Consistently achieved and exceeded monthly sales targets by an average of 10%, earning recognition as the top-performing sales representative for three consecutive quarters.
Identified and capitalized on new business opportunities, resulting in a 15% increase in new customer acquisitions.
Implemented a customer feedback system that improved product offerings and customer service, leading to a 20% increase in customer satisfaction ratings.
SKILLS
Team Leadership and Management
Strategic Sales Planning
Client Relationship Management
CRM System Implementation
Account Management
Territory Expansion
Collaboration with Marketing Teams
Target Achievement
New Business Development
Customer Feedback Analysis
EDUCATION
Bachelor of Science in Marketing
University of North Dakota
2015-2019
Grand Forks, ND
CERTIFICATIONS
Certified Professional Sales Person (CPSP)
04/2024
National Association of Sales Professionals (NASP)
Certified Sales Leadership Professional (CSLP)
04/2023
Sales Management Association (SMA)
Certified Sales Executive (CSE)
04/2023
Sales and Marketing Executives International (SMEI)
Outside Sales Manager CV Template
1.) Contact Information
Full Name
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
2.) Personal Statement
Dynamic Outside Sales Manager with [number of years] years of experience in [specific sales areas, e.g., B2B sales, territory management]. Seeking to leverage my expertise in [specific skills, e.g., customer relationship management, negotiation] to drive sales growth and exceed revenue targets at [Company Name]. Committed to fostering long-term client relationships and leading high-performing sales teams to achieve [specific outcomes, e.g., market share expansion, sales record-breaking].
3.) CV Experience
Current or Most Recent Title
Job Title • State Date • End Date
Company Name
Managed a team of [number of team members] [sales representatives/associates], achieving [specific sales target or KPI, e.g., 20% increase in annual sales], demonstrating strong [soft skill, e.g., leadership, communication].
Developed and implemented [type of sales strategy, e.g., territory sales plan, customer segmentation], resulting in [quantifiable outcome, e.g., 15% customer base expansion, 25% increase in market share].
Collaborated with [teams/departments] to [specific task or project, e.g., launch new product, enter new market], leading to [measurable impact, e.g., 30% increase in product sales, successful market penetration].
Previous Job Title
Job Title • State Date • End Date
Company Name
Played a pivotal role in [sales initiative or project, e.g., annual sales campaign, key account management], which led to [measurable result, e.g., securing major contracts, boosting sales revenue by 20%].
Conducted [type of analysis, e.g., market trend analysis, competitor benchmarking], using [analytical tools/methods] to inform [decision-making/action, e.g., sales strategy development, pricing adjustments].
Instrumental in [task or responsibility, e.g., sales training, CRM system implementation], ensuring [quality or standard, e.g., team performance, data accuracy] across all sales operations.
4.) CV Skills
Team Leadership and Management
Strategic Sales Planning
Client Relationship Management
CRM System Implementation
Account Management
Territory Expansion
Collaboration with Marketing Teams
Target Achievement
New Business Development
Customer Feedback Analysis
5.) Education
Official Degree Name
University Name
City, State • State Date • End Date
Major: Name of Major
Minor: Name of Minor
6.) Certifications
Official Certification Name
Certification Provider • State Date • End Date
Official Certification Name
Certification Provider • State Date • End Date
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In the competitive field of outside sales management, the formatting of your CV can significantly influence your chances of landing an interview. A well-structured CV not only reflects your professionalism and attention to detail—key traits for an Outside Sales Manager—but also makes your CV easier to read and more appealing to potential employers.
Begin with a Powerful Summary
Start your CV with a compelling summary that encapsulates your sales experience, management skills, and career objectives. This should be a concise snapshot of your sales achievements, leadership abilities, and how you plan to contribute to the prospective company. A strong summary sets the tone for the rest of your CV and grabs the attention of the hiring manager.
Highlight Sales Achievements
As an Outside Sales Manager, your ability to drive sales and exceed targets is paramount. Dedicate a section of your CV to highlight your sales achievements. Use quantifiable metrics to demonstrate your success, such as percentage of sales growth, number of new accounts secured, or revenue generated. This gives hiring managers a clear picture of your capabilities and potential value to their team.
Detail Management Experience and Skills
Your CV should clearly convey your experience in managing sales teams and strategies. Use bullet points to detail your responsibilities and achievements in previous roles, focusing on leadership tasks, team development, and strategic planning. This section should demonstrate your ability to lead, motivate, and drive sales performance in a team.
Emphasize Soft Skills and Technical Proficiencies
In addition to sales and management skills, soft skills like communication, negotiation, and problem-solving are crucial in outside sales. Include a section that balances both, highlighting your proficiency in CRM software (e.g., Salesforce, Zoho) and your ability to build strong client relationships. This shows you’re not only capable of driving sales but also of contributing positively to the company culture.
Personal Statements for Outside Sales Managers
Outside Sales Manager Personal Statement Examples
Strong Statement
"Dynamic Outside Sales Manager with over 7 years of experience in driving sales growth, building customer relationships, and leading high-performing sales teams. Proven track record in exceeding sales targets and expanding market share in competitive environments. Passionate about leveraging strategic planning and negotiation skills to drive business growth and profitability. Eager to bring my expertise in sales strategy and team leadership to a forward-thinking organization."
Weak Statement
"Results-driven Outside Sales Manager specializing in strategic sales planning, customer acquisition, and market expansion. With a strong foundation in B2B sales and team management, I excel at developing innovative sales strategies and fostering long-term customer relationships. Committed to contributing to a growth-oriented company by providing expert sales guidance and robust market insights."
Strong Statement
"Results-driven Outside Sales Manager specializing in strategic sales planning, customer acquisition, and market expansion. With a strong foundation in B2B sales and team management, I excel at developing innovative sales strategies and fostering long-term customer relationships. Committed to contributing to a growth-oriented company by providing expert sales guidance and robust market insights."
Weak Statement
"Experienced in various sales tasks, including meeting sales targets and customer acquisition. Familiar with sales planning and team management. Looking for a role where I can use my sales knowledge and improve sales processes."
What Makes a Strong Personal Statement?
A strong personal statement for an Outside Sales Manager CV seamlessly blends professional achievements with specific sales skills, clearly demonstrating the candidate's value through measurable outcomes. It stands out by being highly tailored to the sales field, highlighting expertise in areas like strategic sales planning, customer acquisition, and team leadership, directly addressing how these skills meet the needs of the prospective employer.
Compare Your CV to a Job Description
Use Matching Mode to analyze and compare your CV content to a specific job, before you apply.
The ideal length for an Outside Sales Manager's CV is 1-2 pages. This allows enough room to showcase your sales achievements, leadership skills, and industry experience without overwhelming the reader. Prioritize information that highlights your ability to drive sales growth, manage teams, and build client relationships. Remember, quality over quantity is key, so focus on your most impactful sales accomplishments.
What's the best format for an Outside Sales Manager CV?
The best format for an Outside Sales Manager CV is the reverse-chronological format. This layout emphasizes your most recent and relevant sales experiences, showcasing your career growth and achievements in sales management. It allows potential employers to quickly assess your sales expertise and progression. Ensure each section highlights your sales-specific skills, industry knowledge, and accomplishments, aligning closely with the job requirements.
How does a Outside Sales Manager CV differ from a resume?
To make your Outside Sales Manager CV stand out, highlight your sales achievements with specific metrics, such as sales growth percentages or revenue targets achieved. Showcase your leadership skills and how you've led teams to exceed sales goals. Mention any specialized sales training or certifications you have. Tailor your CV to each job, using keywords from the job description. This will help your CV resonate with hiring managers and pass through Applicant Tracking Systems.
