Manager, Marketing Operations
Sovrn
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Posted:
August 23, 2023
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Hybrid
About the position
The Marketing Operations Manager will be responsible for ensuring Sovrn's marketing efforts are efficient, data-driven, and aligned with broader objectives. They will work closely with sales, sales operations, and customer success to implement strategies that maximize output for qualified leads and opportunities. The role requires a data-focused individual with a solid technical foundation in CRM and marketing automation systems, who can collaborate with stakeholders to improve marketing performance, campaign effectiveness, lead generation, and ROI.
Responsibilities
- Manage lead scoring, nurture, and the automation of the lead funnel workflow, driving to MQLs, SQLs, and closed-won deals.
- Work closely with sales operations to ensure smooth lead handoff, data synchronization, and alignment between marketing and sales systems.
- Oversee the marketing analytics function including data analysis, reporting, and dashboard creation.
- Develop and implement processes for campaign setup, tracking, and measurement, ensuring accurate data capture and reporting.
- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement.
- Streamline marketing processes, workflows, and documentation to improve efficiency and scalability.
- Manage marketing data, including data segmentation, cleansing, and enrichment, to support personalized and targeted marketing efforts.
- Develop and enforce standard operating procedures for marketing operations, ensuring consistent execution and adherence to best practices.
- Identify bottlenecks, areas for improvement, and automation opportunities, and lead initiatives to drive process optimization and innovation.
- Stay up-to-date with digital marketing trends, tools, and best practices. Continually evaluate and implement systems and processes to gain efficiencies and drive scalability.
Requirements
- 3-5 years of work experience at a B2B technology startup environment and/or agency in marketing operations
- Strong technical fluency in MAPs (Hubspot, Marketo), CRM's (Salesforce), and analytics tools (Looker, Tableau, Domo, PowerBI)
- Exceptional communication, organizational, and time management skills. Able to balance both short term requests and long term projects.
- Demonstrated expertise in data-driven decision making, data analysis, segmentation, and reporting.
- Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
- Strong problem-solving and analytical thinking abilities.
- Exceptional communication and collaboration skills.
- Consistent attention to detail.
- Certifications in marketing automation platforms or other relevant technologies are a plus.
Benefits
- Competitive salaries
- Stock options
- Medical, dental, and vision coverage
- Short and long term disability
- Life insurance
- 11 paid holidays
- Flexible vacation
- Commuter benefits
- 401(k) plan and match
- Paid parental leave program
- Equal employment opportunities for all employees and applicants
- Reasonable accommodations for candidates with disabilities
- No agency resumes accepted