Manager, Marketing Operations

The Marketing Operations Manager will be responsible for ensuring Sovrn's marketing efforts are efficient, data-driven, and aligned with broader objectives. They will work closely with sales, sales operations, and customer success to implement strategies that maximize output for qualified leads and opportunities. The role requires a data-focused individual with a solid technical foundation in CRM and marketing automation systems, who can collaborate with stakeholders to improve marketing performance, campaign effectiveness, lead generation, and ROI.

• Manage lead scoring, nurture, and the automation of the lead funnel workflow, driving to MQLs, SQLs, and closed-won deals.
• Work closely with sales operations to ensure smooth lead handoff, data synchronization, and alignment between marketing and sales systems.
• Oversee the marketing analytics function including data analysis, reporting, and dashboard creation.
• Develop and implement processes for campaign setup, tracking, and measurement, ensuring accurate data capture and reporting.
• Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement.
• Streamline marketing processes, workflows, and documentation to improve efficiency and scalability.
• Manage marketing data, including data segmentation, cleansing, and enrichment, to support personalized and targeted marketing efforts.
• Develop and enforce standard operating procedures for marketing operations, ensuring consistent execution and adherence to best practices.
• Identify bottlenecks, areas for improvement, and automation opportunities, and lead initiatives to drive process optimization and innovation.
• Stay up-to-date with digital marketing trends, tools, and best practices. Continually evaluate and implement systems and processes to gain efficiencies and drive scalability.

• 3-5 years of work experience at a B2B technology startup environment and/or agency in marketing operations
• Strong technical fluency in MAPs (Hubspot, Marketo), CRM's (Salesforce), and analytics tools (Looker, Tableau, Domo, PowerBI)
• Exceptional communication, organizational, and time management skills. Able to balance both short term requests and long term projects.
• Demonstrated expertise in data-driven decision making, data analysis, segmentation, and reporting.
• Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
• Strong problem-solving and analytical thinking abilities.
• Exceptional communication and collaboration skills.
• Consistent attention to detail.
• Certifications in marketing automation platforms or other relevant technologies are a plus.

• Competitive salaries
• Stock options
• Medical, dental, and vision coverage
• Short and long term disability
• Life insurance
• 11 paid holidays
• Flexible vacation
• Commuter benefits
• 401(k) plan and match
• Paid parental leave program
• Equal employment opportunities for all employees and applicants
• Reasonable accommodations for candidates with disabilities
• No agency resumes accepted