Market Researcher - Product Research Team
Momentive
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Posted:
August 15, 2023
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Remote
About the position
The Market Researcher role at SurveyMonkey is a new and exciting opportunity within the Research Team. Reporting to the Head of Product Research, this position will be responsible for establishing a research program that connects consumer insights across design, product, and marketing. As the first Market Researcher in R&D, the individual will have the chance to reshape how the company utilizes customer and competitive insights to guide overall business strategy. The Market Researcher will be a quantitative subject matter expert, driving high-impact projects and conducting research using both quantitative and qualitative methods.
Responsibilities
- Conducting research using primarily quantitative (but also qualitative) methods
- Providing rich insights about customers via market research (e.g., brand health; segmentation; sentiment; feature prioritization; value proposition; pricing & packaging; product market fit; competitor analysis; etc.) and product research
- Establishing high-impact research programs that activate cross-functional teams across variously owned consumer data sources (e.g., NPS; VoC; CSAT; UMUX / SUS; product research; competitive intel; etc.)
- Being the trusted source of knowledge for stakeholder questions related to brand, features, competitors, trends, demographics, and market distinctions
- Providing rich insights to R&D and marketing partners about customers via product research (e.g., generative; strategic; net new or futures thinking; etc.)
- Experience owning market and product research deliverables for internal-facing stakeholders in R&D and marketing functions
- Primary fluency in quantitative techniques for product and market research (e.g., survey design; experimental design; statistical analysis; choice-based methods; experience modeling; data weighting; sampling; etc.) and secondary understanding of qualitative research techniques
- Fluency in SAS/SPSS, R, alt, Tableau, Excel, and SQL
- Experience with assessing, recommending, and managing vendors or panels
- Advanced degree preferred with an emphasis in marketing, business, statistics, marketing research or science, social science, ad
Requirements
- 3+ years conducting market research in a B2B or B2C product environment
- Experience owning market and product research deliverables for internal-facing stakeholders in R&D and marketing functions
- Primary fluency in quantitative techniques for product and market research (e.g., survey design; experimental design; statistical analysis; choice based methods; experience modeling; data weighting; sampling; etc.) and secondary understanding of qualitative research techniques
- Fluency in SAS/SPSS, R, alt, Tableau, Excel, and SQL
- Experience with assessing, recommending and managing vendors or panels
- Advanced degree preferred with an emphasis in marketing, business, statistics, marketing research or science, social science, ad
Benefits
- Inclusive workplace where people of every background can excel
- Forward-looking benefits policies
- Employee programs
- Award-winning culture
- Best workplace for parents
- Annual holiday refresh
- Annual week of service
- C.H.O.I.C.E Fund
- Choice Model for flexible work arrangements
- Equal opportunity employer
- Workplace free from harassment and discrimination
- Celebrating unique differences of employees
- Accommodations available for applicants with disabilities